Makeup Color Theory
A strong understanding of how
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color works is vital to effective
makeup application
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Color Psychology
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• It is interesting to study how color was discovered
and used since our primitive beginnings
• For example, red was associated with life-giving
blood and fire
• You can imagine why early people associated
black with the darkness of night and yellow with
the brightness of day
• White is a symbol of purity, while purple is the
color worn by persons of royal status
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Color Psychology
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• Different societies have came to attach different
significance to colors
• It is difficult to name any color that cannot be
associated with something that we have
experienced as either pleasant or unpleasant
• We seem to instinctively like or dislike certain
color, but the color specialists say we tend to
dislike a color because of some unpleasant
incident we may have forgotten
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Color Psychology
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• We do know that people feel happier when
surrounded by certain colors
• Some color experts say that the colors we use in
our homes are definite indications of personality
traits
• For example, people who surround themselves
with cool colors such as green and blue may be
expressing their desire for peace and tranquility
• People who use an abundance of bright colors
such as re, orange and yellow are usually people
who love gaiety and who are outgoing
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Color Psychology
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• Can you thing of ways in which you use
color to express yourself?
• We often hear people describe a mood in
color terms
• Someone may feel “blue” or “green with
envy”
• A coward may be described as “yellow” and
a bank account may be in the “red”
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Skin Color Defined
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• White skin
– Lightest human skin is without color pigmentation
– Called albino
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Makeup Color Theory
• Primary colors
– Fundamental
colors
that
cannot
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be obtained from a mixture
– Yellow, red, blue
• Secondary colors
– Obtained by mixing equal parts of two primary colors
– Orange, violet, green
• Tertiary colors
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– Formed by mixing equal amounts of a secondary color and its
neighboring primary color
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Yellow orange
Yellow green
Red orange
Blue green
Red violet
Blue violet
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• Complementary Colors
– Primary and secondary colors directly opposite
each other on the color wheel
– When mixed, they cancel each other out to
create a neutral brown or gray color
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Warm & Cool Colors
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Warm & Cool Colors
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• Warm colors are vivid in nature. They are
bold and energetic. Warm colors are those
that tend to advance in space; therefore,
caution needs to be taken so you do not
overwhelm your content with eye catching
hues. If an element in your design needs to
pop out, consider using warm colors to do
that.
• Cool colors are soothing in nature. They give
an impression of calm and rarely overpower
the main content or message of a design. Cool
colors tend to recede; therefore, if some
element of your design needs to be in the
background, give it cool tones.
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