NAME:
DATE:
CLASS:
3.02 Buying Motives & Decision Making Chart
1. In column 1 below, Enter 2 products that require each type of decision-making (extensive, limited,
routine). Make sure to include a picture of the product.
2. In column 2, briefly explain why the product would require that decision-making process based upon
the person purchasing and the situation.
3. In column 3, tell what buying motive you would use for purchasing this item (rational, emotional,
patronage)
4. In column 4, explain why you chose this type of buying motive.
Product & Type of
Decision-Making
WHY?
Buying Motive
Why?
EXAMPLE:
This was an extensive
decision making because I
had never purchased airline
tickets before, and it was
expensive.
RATIONAL BUYING
MOTIVE
I purchased the airline
tickets from Delta, because
Delta offered a quick and
direct flight. I did not have
to change planes. This was
a smart purchase!
Purchasing airline tickets to
France & Italy required
EXTENSIVE
DECISION MAKING
while I was in college.
Extensive Decision
Making
Extensive Decision
Making
Limited Decision
Making
Limited Decision
Making
Routine Decision
Making
Routine Decision
Making