How to be Successful
Like Walt Disney
Zac Burac, Aaron King, & Katie Lorig
October 1, 2014
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Walt Disney
• An Animator with a Dream
•
32 Academy Awards
•
7 Emmy Awards
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5 Resorts, 11 Theme parks…
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Movie Studios
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Mass Media Network
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Cruiseline
•
The World’s Most Famous Personality
“If you can Dream it…”
-Walt Disney
…You can do it!
• Believe
•
Stop Talking and Start Doing
•
Don’t be Afraid of Failure
• Strong Core Values
•
The Keys to Success
• Respect
•
The Magic of Cast
•
Guestology
Believe
“When you believe in a thing, believe in it
all the way, implicitly, and
unquestionably.”
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“The way to get started is to quit
talking and begin doing”
• Walt didn’t wait for opportunities; he went and found them.
• He had no set career or profession.
• He did however, have his keys and values.
• Took advantage of opportunities and also looked for them
• Courage to dream got the ball rolling.
“You may not realize it when it happens, but
a kick in the teeth may be the best thing in the
world for you.”
•
Walt wasn’t afraid to fail.
•
•
•
Oswald
Disneyland
Walt saw opportunities in midst of failures.
•
Financial failures eventually lead to success.
Here’s What You Can Do
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Stop talking and start doing.
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Have courage to dream.
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Don’t be afraid to fail.
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Hold true to yourself.
Core Values
Safety, Courtesy, Show, & Efficency.
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“Whatever you do, do it well. Do it so
well that when people see you do it they
will want to come back.”
• Safety
• Courtesy
• Show
• Efficiency
Safety
• Disney's most
important key to
success.
• Most universal
key
• Perception is
reality
Which Dwarf are You?
Courtesy
Be Happy - make eye contact and smile!
Be like Sneezy - greet and welcome each and every guest. Spread
the spirit of Hospitality…It’s contagious!
Don’t be Bashful - seek out Guest contact.
Be like Doc - provide immediate service recovery and be a leader.
Don’t be Grumpy - always display appropriate body language at
all
times.
Be like Sleepy - create DREAMS and preserve the “MAGICAL”
Guest experience.
Don’t be Dopey - thank each and every Guest!
Show
• Everything has a
purpose whether known
or hidden.
•
On stage or back stage
• Costumes
Efficiency
• Every cast member matters
• Stay one step ahead
Respect
“My business is making people,
especially children, happy.”
– Walt Disney
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“You can design and create, and build the most
wonderful place in the world. But it takes people to
make the dream a reality.”
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What a Cast!
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The Magic of Cast
•
•
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Three Fold Orientation
Organizational Culture
The Show
“To all who come to this happy place: Welcome.
Disney land is your land.”
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Guestology:
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The art & science of knowing
and understanding customers.
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Quality Standards
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Delivery Systems
•
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Cast, Setting, Process
Integration
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No Strings Attached
Be a Cast Member in Your
World
Be a ‘Cast Member’
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Make Smart Career Choices
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Employer of Choice
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The Power of a Common
Purpose
Make Life Sweeter
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Life is a Customer Service
Department
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Smile
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Seek out Others
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Preserve the magic?...
We create happiness by providing the finest entertainment for
all people of all ages, everywhere.
“All our dreams can come true, if you have
the courage to pursue them.”
– Walt Disney
“I happen to be kind of an inquisitive guy and
when I see things I don’t like, I start thing, why do
they to be like this and how can I improve them?”
-Walt Disney