Jay Michael Muller
4321 Cass St. #5 ▪ San Diego CA 92109 ▪ jaymuller92@gmail.com ▪ (310) 702-6110 ▪ linkedin.com/in/jaymuller92 ▪ jaymichaelmuller.com
EDUCATION
University of San Diego
San Diego, CA
BA in Communication Studies
Expected Dec 2013
 Concentrations in Media Studies & Human Communication / Lambda Pi Eta Honor’s Society / Dean’s List / GPA 3.9
 Semester at Sea (Fall 2012) – visited 14 countries; developed intercultural competency, a global understanding, and a newfound
perspective of my individual place in this greater world
Mira Costa High School
Manhattan Beach, CA
 Graduated 2010 – Valedictorian, National Honors Society, California Scholarship Federation, Scholar-Athlete
 2010 Student of the Year (award criteria: teacher recommendation, athletics, club president, part-time job, academics)
PROFESSIONAL EXPERIENCE
Pristine Hydro Development
San Diego, CA
Blog and Social Media Manager
6/13 - Present
 Optimizing blog infrastructure, performing search engine optimization (SEO), and editing prior posts
 Researching and writing on relevant topics including water filtration, pollution, natural cycles, massage technique, nutritional
supplements, and other material relating to health and the environment
 Overseeing social media development and producing content for daily posts at minimum
Coastal Payroll Services
San Diego, CA
Digital Media and Business Development Intern
1/13 - Present
 Complete search engine optimization (SEO), which now lands Coastal Payroll 1st in a Google search of ‘San Diego Payroll’
 Established social media platforms and strategic post initiatives and scheduling, streamlined via HootSuite
 Cross referenced data and information on business review outlets (Yelp!, Manta, Google/Bing/Yahoo Places, etc.) for incoming
links and a verified local presence in San Diego, Orange County, and Los Angeles
 Via Google analytics, an estimated 40 additional leads are generated each month from Google/Bing/Yahoo local accounts
 Bi-weekly blogging about industry specific or Coastal Payroll news to create an active online presence and land users on site
 Developing the website through the Drupal CMS – composing new content, uploading videos, and make adjustments as needed
- 31% increase in monthly visits from search queries
- 24% increase in monthly page visits
- 17% increase in pages per visit
- 9% increase in monthly site visits, % new visits, average visitor duration, and unique visitors
- 4% decrease in bounce rate
 Supporting the sales department with marketing material, creatively designed through Photoshop
 Launched Coastal Payroll’s Affordable Care Act (ACA) Webcast Series providing relevant information to clients, prospects,
and the public for business with over 50 employees, under 50 employees, notices of exchanges and subsidies, and more
Kristin Muller Transcription Services
San Diego, CA
Communications Manager
9/11 - Present
 Built my mother’s original website in 2011, and am currently rebranding her online presence with the launch of
kristinmullertranscription.com, an associated blog, featured ‘cornerstones’ of KMT, and more
 Operations include blogging, link building, and website design with complete search engine optimization (SEO)
 Cross referenced data on business review outlets and social media for incoming links and an established Internet presence
 Acquired a major UCLA Medical contract through web traffic; as well as 3 other minor accounts
Institute for Shipboard Education
Semester at Sea
Communications Assistant
8/12 - 12/12
 Blogged about academic field-experiences, shipboard events, and student profiles through writing and podcasts
 Gathered contact data for foreign media and helped construct press releases in order to secure press coverage in port of calls –
press successfully generated in 4 nations: Ireland, Spain, Uruguay, & Manaus
 Communicated closely with home institutions providing details, data, and photos for marketing initiatives
 Produced video content for final reflections and marketing, heading a team of five other work-study students
FUEL TV
Los Angeles, CA
Public Relations & Marketing Intern
6/11 - 8/11
 Covered events and network news through press releases (2 of which were published), tune-ins, social media; built athleteagent-sponsor contact lists, tracked media publicity, and introduced Hoot Suite (now utilized daily)
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Shadowed marketing meetings, gaining insight into public relations and marketing operations
Obtained a fundamental understanding of the television network industry
LEADERSHIP & SERVICE
International Association of Business Communicators (IABC), USD Chapter
5/13 - Present
 Serving as the President, recruited by the communications department chair, of a pilot University of San Diego student chapter
to facilitate relationships between communications and marketing students in college, and professionals in the San Diego region
 Club set to launch come September, 2013 with monthly networking events, informationals, and more
Beta Theta Pi Fraternity
1/11 - Present
 Recruitment Committee VP (Spring 2013) – attained a 90% (record-high) bid acceptance rate among USD Greek Life
 Public Relations Chair (Spring 2012) – managed online content, strengthened ties with other Greek organizations through
chapter visits, invites, and events, and held frequent meetings with the Director of Greek Life
 Participated in the John Wooden Institute of Leadership Development (Summer 2011)
Tijuana Spring Breakthrough (2013)
3/22 - 3/28
 One-week immersion in the community of Las Morales in Tijuana, Mexico for service and humanitarian purposes
Preceptorial Assistant
8/11 - 6/12
 Student mentor, tasked with ensuring a smooth transition for freshmen to the university by providing academic, social, and
emotional guidance; held a 100% retention rate for my assigned students through the first year
USD Men’s Club Volleyball
9/10 - 5/12
 Re-Founder, President, and Captain – club admin, scheduling, player retention, risk management, and on-court leadership
 Expanded roster from 8 loosely committed students, to a team of 16 with a coach, regimented practice schedule, and successful
tournament play; took 1st in our division in the spring of 2013
SKILLS
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Language:
Computer:
Conversant in Spanish
Proficient in MS Word, Excel, PowerPoint, & Outlook; IMovie Video Editing; Blogging; WordPress & Drupal,
Web Hosting; Social Networking; Search Engine Optimization; Fundamental Photoshop Design and Editing