Dear Colleagues, 2009 ANNUAL REPORT
It seems like we just returned from the successful 26 th annual Pan-Pacific Conference in Shenzhen, China. The conference theme,
“Strategic Innovation Through Collaboration and Convergence,“ was most appropriate as today most organizations pursue the open innovation strategy. We had ample opportunities to share knowledge, collaborate on research projects, and converge new ideas with many colleagues from some 30 different countries. The Conference Organizing Committee did exceptional work in preparing the conference under the able leadership of Dean Zhimin Chen of the School of Management, Shenzhen University. The Welcome
Reception and Cultural Show were held at the Shangri-La Hotel with talented young musicians and dancers who demonstrated the beauty of traditional Chinese arts.
There were two keynote speakers in the Opening Plenary Session on June 1, 2009. Dr. Sang-Chul Lee, the former Minister of
Information and Communication and President of Kwangwoon University in Korea, elaborated the future opportunities and directions of information and communication technologies for organizational innovation. Professor Han Wei of Shenzhen University discussed the evolution of management thought in China, emphasizing the value of indigenous management development in China.
Another highlight of the conference was the Bali Night Special Event organized under the leadership of Ms. Nia Niscaya of the
Ministry of Culture and Tourism of Indonesia, and the support of Mr. Hermawan Kartajaya, CEO of Markplus, Inc., and Professor Jann
Hidajat of the Bandung Institute of Technology. Conference participants were gifted with traditional Balinese headdress, sumptuous
Indonesian food, and Balinese music and dance. Many participants joined the dancers in the finale, including yours truly.
Our 27 th annual conference takes us to Bali, Indonesia May 30 – June 2, 2010. The theme of the conference is “Managing and
Competing in the New World Economic Order,” a timely theme in view of tumultuous global economic changes. Our conference venue is the beautiful Grand Hyatt Bali on the beach in Nusa Dua. We were able to negotiate a truly wonderful package with the
Grand Hyatt managers for our conference participants. This conference offers several special features that all PPBA members may enjoy. During the Welcome Reception, Cultural Show, and the Opening Plenary Sessions, the PPBA will be joined by members of two other organizations: the UN Compact Asia Network and the Asia Marketing Association. On May 30, 2010, the Welcome Reception and Cultural Show will be hosted by the Ubud Royal Family at the Royal Ubud Palace. I have visited the palace twice and it is truly a beautiful place. On the evening of June 1, 2010, the second day of the Pan-Pacific Conference, there will be a special Indonesia
Night sponsored by the Ministry of Culture and Tourism of Indonesia.
During my visit to Bali in September of this year to prepare for the 2010 Pan-Pacific Conference, I met with representatives of all major universities in Indonesia, the Ministry of Culture and Tourism officials, MarkPlus Inc. executives, UN Global Compact officers, and my good friend, Professor Den Huan Hooi of Nanyang Technological University in Singapore. We worked out all the necessary preparation steps for this year’s conference. We do expect a large number of our Indonesian colleagues to join us in Bali. All in all, we do expect that the Bali Conference may perhaps be the best one yet.
Sang M. Lee
University of Nebraska Eminent Professor
President, Pan-Pacific Business Association

Sang M. Lee
University of Nebraska – Lincoln
President, Pan-Pacific Business Association
Hermawan Kartajaya
President, World Marketing Association
CEO MarkPlus, Inc.
Local Organizing Committee Chair
Jann Hidajat Tjakraatmadja
Bandung Institute of Technology
Indonesian Universities Conference Coordinator
Proceedings and Presentations
Conference Proceedings will be published including selected papers which meet the following criteria:
● All submitted papers and proposals will be double blind reviewed by the Program Committee members and/or referees.
Only accepted papers that have undergone a review process for both presentation and publication will be included in the
Proceedings.
● Only registered authors can present their papers. The paid registration reflects acknowledgement that at least one author will be in attendance at the conference to present the paper.
● There is a limit of 3 over-sized pages for each paper published in the Proceedings (3 over-sized pages can accommodate approximately 10 standard sized pages). If the 3-page limit is exceeded, and additional $100 per page will be charged to the author(s).
● Only registered authors, as listed in the Proceedings and in the Final Program, are eligible to present their papers at the conference. Please do not arrange for substitute presenters who are not co-authors of the paper.
Important!
Power Point projectors are available in all of the session rooms. Files may be transferred via USB or CD. Presenters should bring their own laptops or arrange to borrow/share with another conference delegate. Laptops will not be provided.
Please help us meet our external publishing and printing deadlines by submitting your paper(s) and registering for the conference before our designated deadlines as follows:
● Submission deadline for Abstract Reviews – Friday, February 26, 2010
● Submission deadline for papers accepted for publication in the Conference Proceedings – Friday, April 9, 2010
● Online registration on or before April 9, 2010 - $350
● Online registration after April 9, 2010 - $400
The registration fee must be paid online by a major credit card (Visa or MasterCard).
Distinguished Paper Award and Publication Opportunities
Two best papers (only complete manuscripts are eligible) will be selected by the Program Committee for recognition. In addition, five best papers related to service business will be invited to submit for publication in Service Business: An
International Journal (Springer).
The University of Nebraska does not discriminate based on gender, age, disability, race, color, religion, marital status, veteran’s status, national or ethnic origin, or sexual orientation.

Bali, Indonesia
Local Climate: The months of May and June in Bali are considered to be in the ‘dry’ season. Average temperatures in June range from 19C to 31C or 67F to 88F with relative humidity of 60%.
Language: The primary language of Bali is Indonesian, known as Bahasa. Generally, Balinese people speak enough English to communicate basic information. You can also ask the hotel staff for a hotel card, and to write down your destination names in Indonesian so you can tell your driver where you wish to go. It is recommended that conference participants pick up an Indonesian phrase book which is very helpful when navigating through an unfamiliar language. There are a number of websites offering basic Indonesian vocabulary (practical and conversational phrases). Bahasa is one of the easier languages to learn and, of course, it is always beneficial for a traveler to know a few phrases in the local dialect, wherever you travel.
For detailed information about the many wonders of Bali you can google Bali, Indonesia. There is a great amount of information on the web regarding the arts, environment, geography, places of interest, culture, visa information and practical advice. The Lonely Planet website features up-to-date information and testimonies from recent travelers to Bali at www.lonelyplanet.com/indonesia/bali .
Visa Information: Conference participants should check the tourism websites for Bali to learn about visa requirements. A suggested website: www.baliguide.com/visa_regulations.html
. Depending upon which country you come from, you may not need a visa or may be able to apply for a visa upon landing in Bali.
Currency: The national currency in Indonesia is the rupiah. Money should be changed upon arrival at the airport or at a bank-affiliated currency exchange. ATMs are also available throughout Bali. For up-to-date exchange rates, we recommend using the following website:
The Universal Currency Exchange http://www.xe.com/ucc
Transportation: Taxis and rental cars are readily available in Bali. For the more adventurous, travelers can rent motorbikes or bicycles.
PPC 2010 Conference Tours: The Pan-Pacific Conference includes a traditional plant tour and city tour on
Sunday, May 30. For more information about things to see and do in and around Bali, consider contacting the agency below:
Contact person:
Tel:
Fax:
Email:
Website:
Nusa Dua Bali Convex (NDBC)
Bagus Discovery Group
Ida Bagus Purwa Sideman
+62 361 7511223
+62 361 752779 info@nusaduabaliconvex.com
www.nusaduabaliconvex.com

Accommodation:
The 27 th annual Pan-Pacific Conference will be held at the Grand Hyatt Bali at Nusa Dua. For more information about this venue, please visit http://bali.grand.hyatt.com/hyatt/hotels/index.jsp
online. Registered conference participants may reserve rooms at the exclusive conference rate. Reservations must be made directly with the hotel, either by phone or online. PPC staff cannot make reservations for conference participants.
PO Box 53
Nusa Dua, Bali,
Indonesia telephone +62 361 77 1234 facsimile +62 361 77 2038 email bali.grand@hyatt.com bali.grand.hyatt.com

DEPARTMENT OF MANAGEMENT
209 College of Business Administration
P.O. Box 880491
Lincoln, NE 68588-0491
Pan-Pacific Conference XXVII
May 30-June 2, 2010
Bali, Indonesia
Contact Us
Pan-Pacific Business Association
Department of Management
College of Business Administration
University of Nebraska – Lincoln
PO Box 880491
209 CBA, 1240 R Street
Lincoln, NE 68588-0491
Email: panpacificbusiness.org
Tel: 402-472-3915
Fax: 402-472-5855
Pan-Pacific Study Tour
Sponsored by the UNL College of Business
Administration, the Department of Management and the Nebraska Center for Entrepreneurship along with Students in Free Enterprise (SIFE), this study tour offers a plethora of opportunities for international educational learning and cultural experiences.
Faculty who are interested in encouraging their students to join the study tour should visit the Pan-Pacific Study Tour website at: http://www.cba.unl.edu/outreach/ppst .
Please continue to watch the Pan-Pacific Business Association website for updates at: http://www.panpacificbusiness.org
Updates will also be provided via email to corresponding authors and registered participants.