Online Mentoring Program
Student Run Territories
www.Build-It-Yourself.com
University Benefits
1. Create entrepreneurial opportunities for
many students.
2. Identify and recruit bright applicants.
www.Build-It-Yourself.com
Student Opportunity
1. Earn up to $9K per year from your dorm room.
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•
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Run your own small business.
Set your own hours (part time or full time)
Earn up to $30 per hour.
5 to 10 hours / week
2. Enhance your resume.
3. Have a ton of fun.
www.Build-It-Yourself.com
Online Mentoring Program Mission
Inspire and guide the next generation of builders:
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•
•
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art and engineering program
kids (8 – 13)
use technology creatively and collaboratively
in a unique global laboratory.
www.Build-It-Yourself.com
Value Proposition
TA concept:
High-quality technology instruction at a
fraction of the cost of traditional instruction.
Content
Execution:
Integrate
1. content,
2. collaboration tools, and
3. network of college student specialists
www.Build-It-Yourself.com
Collaboration
Tools
Specialists
Regional Manager Responsibilities
Recruit and Train
Map
2-3 art and engineering majors to help teach. (TA’s)
Sell
30 – 50 members from your home town
$40/month/member who have access to:
• Social network site for builders.
• Build-It-Yourself content.
• Four 1-hour webcasts per month.
Deliver Product
Teach art and engineering workshops.
Manage
Liu Huan – MS (robotics) MIT 2011
Aditi Dugar – BS (ME) Cornell 2012
Jamie McPhearson – BA Mass Art 2010
Jacob Bredthauer – BS (Math) MIT 2012
Naseem Makia – BS (Film) Harvard 2010
Lindley Graham – BS (ME) MIT 2010
Schedule the workshops.
Report progress.
www.Build-It-Yourself.com
Skills and Qualities Required
1.
Majors in Computer Science, Mechanical Engineering, Architecture, Art or
related fields.
2.
Eager to coach kids and build with kids.
3.
Playful spirit.
4.
Entrepreneurial spirit.
5.
Effective communicator and sales person.
Contact John Galinato or Aditi Dugar to join our team.
john@build-it-yourself.com
ad473@cornell.edu
www.Build-It-Yourself.com
Benefits to University
1. Offer students opportunities to
develop entrepreneurial skills.
2. Offer students job opportunities.
3. College of Engineering can build
relationships with potential
applicants.
4. College of Engineering could be a
partner in a unique, highly valued,
branded, e-learning venture.
www.Build-It-Yourself.com
Partnership Proposal
1. Identify 2-3 students to run pilot
territories.
2. Develop the sales and training
materials to ensure success.
3. Bring the TA concept to many
territories
Contact John Galinato or Aditi Dugar.
john@build-it-yourself.com
ad473@cornell.edu
www.Build-It-Yourself.com
Support Slides
1.
2.
3.
4.
Market Demand
Differentiators
Compensation Potential Spread Sheet
Training Program
www.Build-It-Yourself.com
Market Demand?
1.
Kids:
Computer games and YouTube videos are popular, engaging, kid
activities. Build-It-Yourself presents game-like missions with an
opportunity to post your solutions on Invention Universe.
2.
Parents, whose kids are on a college track:
Want their kids to be computer literate but not via
violent games and videos or potentially dangerous social networks.
3.
Top, expensive universities:
- want to offer work / study / co-op scholarships,.
- need to identify and recruit best students 8 – 18.
- want to be on the forefront of eLearning initiatives.
- want to offer entrepreneurial experiences to students.
- want to grow international presence.
www.Build-It-Yourself.com
How are we different?
1.
Computer game / comic book like – fun, playful and
imaginative (not like school!)
2.
Build-It-Blocks – build complex contraptions quickly
3.
Collaborate with specialists from top universities.
4.
Exercise multi-discipline skills.
5.
Emphasis on presenting ideas.
6.
Develop a portfolio and resume. (Invention Universe)
7.
Earn money when you qualify for intern positions.
www.Build-It-Yourself.com
Contract Compensation Potential (Mo 1 – 6)
Model for one territory
BIY Membership Revenue
Members
Membership fee / month (avg)
Gross revenue / month
Mo1
Labor Expense
Mo1
Members / webcast class
Webcast hrs / mo / member
Webcast hrs / mo / territory mgr
Territory Mgr Tot Commission
Commission / hr
Territory mgr revenue share / mo
Commission annualized
$
Webcast Sub-contractor Comp
Compensation / hr
Compensation / mo
Compensation annualized
$
Mo2
$
$
Mo3
5
30 $
150 $
Mo2
Mo4
5
30 $
150 $
Mo3
5
4
4
Mo5
10
30 $
300 $
Mo4
5
4
4
Mo6
10
30 $
300 $
Mo5
10
4
4
20
30
600
Mo6
10
4
4
10
4
8
-
$
$
$
18.75
75
900
$
$
$
18.75
75
900
$
$
$
37.50
150
1,800
$
$
$
37.50
150
1,800
$
$
$
37.50
300
3,600
-
$
$
$
15
60
720
$
$
$
15
60
720
$
$
$
15
60
720
$
$
$
15
60
720
$
$
$
15
120
1,440
Notes / Questions:
1. Members, ages 8-13, pay a monthly membership fee.
2. Regional Managers are art and engineering students from top colleges who recruit
and service members
3. A territory may need 1,000+ students to capture 50 members.
4. Mgmt commission for selling (includes all members from student’s ZIP codes.) ???
5. Webcast compensation for teaching and delivering ???
www.Build-It-Yourself.com
Contract Compensation Potential (Mo 7 – 12)
Model for one territory
Mo7
Mo8
Mo9
20
30
$
30 $
30 $
$
600 $
900 $
Mo7
Mo8
10
4
8
Mo10
30
30 $
900 $
Mo9
10
4
12
Mo11
40
30 $
1,200 $
Mo10
10
4
12
Mo12
40
30 $
1,200 $
Mo11
10
4
16
Mo12
10
4
16
$
$
15
120
$
$
15
180
$
$
15
180
$
$
15
240
$
$
15
240
$
$
$
$
$
37.50
300
3,600
$
$
$
37.50
450
5,400
$
$
$
37.50
450
5,400
$
$
$
37.50
600
7,200
$
$
$
37.50
600
7,200
$
$
$
Notes / Questions:
Model for one territory
Revenue
50 Members
30 Membership fee / month (avg)
1,500 Revenue / month
Labor Expense
10 Members / webcast class
4 Webcast hours / mo / member
20 Webcast class hours / month
Webcast Compensation
15 Compensation / hr
300 Compensation / mo
Management Compensation
37.50 Compensation / hr
750 Student revenue share / mo
9,000 Compensation annualized
1. Members, ages 8-13, pay a monthly membership fee.
2. Regional Managers are art and engineering students from top colleges who recruit
and service members
3. A territory may need 1,000+ students to capture 50 members.
4. Mgmt commission for selling (includes all members from student’s ZIP codes.) ???
5. Webcast compensation for teaching and delivering ???
www.Build-It-Yourself.com
Sales Commission Analysis
Customer Acquisition Cost (CAC)
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In our BP, we modeled that our CAC is about 20% of the customer value.
Assume 10% is BIY cost of sales support.
That leaves 10% for the student sales person commission.
Assume a student sells and maintains a membership pool of 50 members
after 12 months.
Gross revenue is $18K / year after mo. 12 ($30/mo x 12 mos. X 50
members)
Student commission at 10% would be $1800 / year
Assume a student must spend 4 hrs. per week over 50 weeks to build and
maintain this pool.
Student hourly rate would be $9/hr.
www.Build-It-Yourself.com
Training Program
Webcast teacher training:
What do you need to know to make students want to learn from you?
Webcast Training Exercises
Hours
Document teaching goals.
1
Document responsibilities.
1
Document measures of success.
1
Practice 5 lesson presentations.
4
Record and critique webcast presentations.
2
Build 5 projects.
20
Review reporting tools.
1
Review online teaching techniques.
4
Document/record personal teaching vignettes.
4
Participate in workshops
8
Total Hours
46
Total Weeks
1.2
www.Build-It-Yourself.com
Training Program
Sales training
What do you need to know to enroll up to 50 BIY members?
Sales Training Exercises
Hours
Document elevator pitch.
1
Document value proposition.
1
Document competitive differentiation.
1
Document business goals.
1
Document customer profiles.
1
Learn viral marketing tools.
8
Review sales templates.
1
Review reporting tools.
1
Review membership closing templates.
1
Participate in sales activities
24
Total Hours
40
Total Weeks
1.0
www.Build-It-Yourself.com
Regional Manager Responsibilities
1.
Recruit and train 2-3 fellow college
students to help you deliver workshops.
2.
Recruit and schedule members (ages 8 –
18) from your home town. You will
participate in a marketing training
program.
A BIY member pays $30-$40/mo for:
- Four webcast workshops
- Access to Build-It-Blocks
- Online portfolio in Invention Universe
3.
Schedule and deliver 3-5 Webcast
workshops per week and report progress.
1-2 Month Training Program outlined in
support slides
www.Build-It-Yourself.com
Liu Huan – MS (robotics) MIT 2011
Aditi Dugar – BS (ME) Cornell 2012
Jamie McPhearson – BA Mass Art 2010
Jacob Bredthauer – BS (Math) MIT 2012
Naseem Makia – BS (Film) Harvard 2010
Lindley Graham – BS (ME) MIT 2010
Student Run Territories
www.Build-It-Yourself.com