For more information, contact:
Nichole Bigley
AT&T
(404) 395-8810
Nichole.Bigley@att.com
Tammy Lin
ASUS
(469) 463-5735
Tammy.T_Lin@asus.com
ASUS PADFONE X TO ARRIVE IN THE U.S.
EXCLUSIVELY FROM AT&T
INNOVATIVE SMARTPHONE AND TABLET IN ONE TO JOIN THE NATION’S
FASTEST AND MOST RELIABLE 4G LTE NETWORK
LAS VEGAS, Jan. 6, 2014 – AT&T1 today announced that it will carry the ASUS PadFone X, a
smartphone and tablet in one, exclusively in the U.S. Pricing, detailed specifications and
availability will be announced at a later date.
“We are committed to delivering our customers the most innovative and compelling device
portfolio,” said Jeff Bradley, senior vice president – Devices, AT&T. “The PadFone X is first of its
kind in the U.S. It combines leading technology, a beautiful design and a remarkably seamless
application experience – all on the nation’s fastest and most reliable 4G LTE network. This
allows consumers to run their smartphone apps instantly on a vivid 9-inch tablet display. The
magic of it is that the experience is not just bigger, it’s better than on a traditional smartphone.”
“AT&T and ASUS share a passion for innovation and we are very excited to bring the ASUS
PadFone X to the U.S market,” said Jonney Shih, chairman, ASUS. “Our technology is capable
of instantly turning a premium smartphone into a tablet, giving consumer the ultimate
experience on both devices. Together, we look forward to bringing more choices to consumers.”
The Best Screen Option for Every Scenario
The PadFone X is a 5-inch full HD smartphone that activates a 9-inch full HD tablet when the
phone is docked. It runs Android KitKat 4.4. and features an elegant design with a brushed
metal frame, a soft-touch back cover and dual front speakers that deliver captivating audio.
The PadFone X combines both smartphone and tablet into an innovative package with
seamless transitions that lets the user choose between two screen sizes dependent on the task
at hand. Its unique design and features include:
 Seamless Transition – Simply dock the smartphone and Apps running will
instantaneously auto-adjust to fit the larger PadFone station display.
 Optimal Experience – Consumers can effortlessly select the display experience that’s
optimized for the application and their environment at that moment – whether they are

watching a video at their kitchen table or taking a call as they run out the door. The
PadFone X delivers a uniquely seamless experience that enables today’s mobile life.
Large Battery – The companion PadFone X Station includes a large battery. It charges
the smartphone’s battery when docked, providing two times longer battery life. This
allows users to do more of the things they love, for longer.
State-of-the-Art Technologies
The PadFone X supports LTE-Advanced technology, including Carrier Aggregation. The new
product also supports Voice over LTE (VoLTE) and HD Voice.
PadFone X features a Near-Field Communications (NFC) sensor that supports Isis Mobile
Wallet, AT&T’s mobile payments system. Isis Mobile Wallet lets users make payments when
used with a secure SIM card. Customers can use Isis Mobile Wallet to save money with special
offers and redeem loyalty cards at participating merchants nationwide.
ASUS and AT&T started working together in 2012 with the launch of VivoTab RT and continued
through 2013 with the MeMO Pad FHD 10 LTE. For more information about the PadFone X visit
att.com/PadFoneX or watch the ASUS press conference live on Jan. 6 at 12:00 p.m. PST at
http://press.asus.com/events. Follow the conversation on Twitter with #PadFone.
AT&T has the nation’s fastest and most reliable 4G LTE network, according to independent third
party data.2 In addition, the company was named America’s fastest 4G LTE network, in PC
Magazine’s 2013 Fastest Mobile Networks study of 30 markets – and also swept the top
rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, SouthCentral, Northwest and Southwest.3
AT&T is focused on giving our customers top-notch experiences with a single interaction. The
company was recently recognized with two major achievements, outperforming competitors for
customer service and wireless purchase experience. J.D. Power awarded AT&T the “Highest
Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest
Satisfaction with the Purchase Experience among Full-Service Wireless Providers” in their
2013, Volume 2 studies.
1
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by
AT&T Inc.
24G LTE speed claim based on national carriers average 4G LTE download speeds. Reliability claim based on analysis of data
network connection and data transaction success rates reported by Nielsen during network tests conducted across 211 markets
from July 2012 to July 2013, and compares carriers with nationwide 4G LTE networks.
3PC Magazine, June 17, 2013: www.pcmag.com/article2/0,2817,2420333,00.asp.
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most
award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and
manufactures products that perfectly meet the needs of today’s digital home and office, with a broad
portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs,
notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and
smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is
widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500
employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for
2012 was approximately US$14 billion.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most
honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies
– are the providers of AT&T services in the United States and internationally. With a
powerful array of network resources that includes the nation’s fastest and most reliable 4G
LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and
cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless
coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the
most countries. It also offers advanced TV service with the AT&T U-verse brand. The
company’s suite of IP-based business communications services is one of the most advanced
in the world.
®
Additional information about AT&T Inc. and the products and services provided by AT&T
subsidiaries and affiliates is available at www.att.com/aboutus or follow our news on
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www.youtube.com/att.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other
marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of their respective owners.
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