keegan02 The Global Economic Environment

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The Global Economic

Environment

Chapter 2

Global Marketing

Changes in the World Economy

• Emergence of global markets

• Integration of world economy

• Increased volume of capital movements

• End of the Cold War

• Diminishing importance of national boundaries due to technological advancements

Keegan and

Green, Chapter 2

2

Economic Systems

• Market capitalism

• Centrally planned socialism

• Centrally planned capitalism

• Market socialism

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Green, Chapter 2

3

Private

Resource

Ownership

Economic Systems

Resource Allocation

Market Command

Market

Capitalism

Centrally

Planned

Capitalism

State

Market

Socialism

Centrally

Planned

Socialism

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Green, Chapter 2

4

Market Capitalism

• Economic system in which individuals and firms allocate resources:

– Production resources are privately owned

– Consumers decide what goods are desired and firms determine what and how much to produce

– Role of state is to promote competition and protect consumers

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Green, Chapter 2

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Centrally Planned Socialism

• Opposite of market capitalism

• State holds broad powers to serve the public interest; decides what goods and services are produced and in what quantities

• Consumers can spend on what is available

• Government owns entire industries

• Demand typically exceeds supply

• Little reliance on product differentiation, advertising, pricing strategy

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Green, Chapter 2

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Centrally Planned Capitalism

• Economic system in which command resource allocation is used extensively in an environment of private resource ownership

• Examples:

– Sweden

– Japan

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Green, Chapter 2

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Market Socialism

• Economic system in which market allocation policies are permitted within an overall environment of state ownership

• Examples:

– China

– India

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Degrees of Economic Freedom

• Free

– Hong Kong

– Singapore

– Ireland

– New Zealand

– United States

– United Kingdom

– Netherlands

– Australia

– Switzerland

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Green, Chapter 2

• Repressed

– Bosnia

– Vietnam

– Laos

– Iran

– Cuba

– Iraq

– Libya

– North Korea

– Congo

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BEMs: Big Emerging Markets

• China

• India

• Indonesia

• South Korea

• Brazil

• Mexico

• Argentina

• South Africa

• Poland

• Turkey

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Low Income Countries

• GNP per capita of $785 or less

• Characteristics

– Limited industrialization

– High percentage of population involved in farming

– High birth rates

– Low literacy rates

– Heavy reliance on foreign aid

– Political instability and unrest

• Of these, only China and India are BEMs

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Lower Middle Income Countries

• GNP per capita between $786 and $3,125

• Sometimes called less-developed countries

(LDCs)

• Characteristics

– Early stages of industrialization

– Cheap labor markets

– Factories supply items such as clothing, tires, building materials, and packaged foods

• 3 BEMs: Poland, Turkey, Indonesia

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Upper Middle Income Countries

• GNP per capita between $3,126 to $9,655

• Characteristics

– Rapidly industrializing

– Rising wages

– High rates of literacy and advanced education

– Lower wage costs than advanced countries

• Sometimes called newly industrializing economies

(NIEs)

• 3 BEMs: Argentina, Brazil, Mexico, South Africa

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High Income Countries

• GNP per capita above $9,656

• Sometimes referred to as post-industrial countries

• Characteristics

– Importance of service sector, information processing and exchange, and intellectual technology

– Knowledge as key strategic resource

– Orientation toward the future

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G-7 Countries

• Leaders from these high income countries work to establish prosperity and ensure monetary stability

– United States

– Japan

– Germany

– France

– Britain

– Canada

– Italy

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The Triad

• Dominant economic centers of the world

– Japan

– Western Europe

– United States

• Expanded Triad

– Pacific Region

– North America

– European Union

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Leading Exporters and Importers

• Exporters

– United States

– Germany

– Japan

– China

– France

– United Kingdom

– Canada

– Italy

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• Importers

– United States

– Germany

– United Kingdom

– France

– Japan

– Netherlands

– Canada

– Italy

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