Tugas 1 Enterpreneurship
Dosen : Dr. Ir. Eddy Soeryanto Soegoto
Oleh :
Galih Luginawati
41809106
IK_Humas 2
Program Studi Ilmu Komunikasi Konsentrasi Kehumasan
Fakultas Ilmu Sosial Dan Politik
Universitas Komputer Indonesia
2012
1
Google Buys a Major Stake in the Online
Display Ad Business
By the beginning of 2007, Google was making billions as the leading supplier of
search-related advertising. However, the company had made little progress in the other
important part of online advertising: graphical and multimedia display ads. The display ad
business was heating up as major advertisers grew more interested in reaching consumers
online. In addition to the option of using display ads, these advertisers wanted to be able to
run entire ad campaigns across carefully selected websites while targeting viewers based on
their online behavior. To compete in this booming market, Google CEO Eric Schmidt knew
his firm needed to boost its resources and capabilities, and fast.
With more money than time on its hands, Google opted to buy rather than build. In
April 2007, the company purchased DoubleClick, a pioneer in online advertising. For $3.1
billion in cash, Google acquired an experienced engineering and sales team and
DoubleClick’s extensive ad serving and tracking technologies. These systems allow
advertisers to target ads to specific types of web surfers, controlling where, when-and to an
increasing degree-who sees their ads. The systems also let advertisers monitor the
effectiveness of their ads by tallying click-through rates and other key data.
The acquisition brought more than just talent and technology, however. In the words
of one industry executive, DoubleClick had “relationships with virtually every major online
publisher and more than half of the online ad agencies.” With advertising at the core of its
business model and major advertising capabilities, Google helped secure its future with one
swift move.
Speaking of swift moves, competitive urgency also played a significant role in the
purchase decision. The online advertising industry was quickly consolidating during that time
frame, with the three major companies-Google, Yahoo!, and Microsoft-each trying to
assemble the most compelling one-stop solution to entice big-name advertisers. A few
months earlier, Yahoo! had purchased a minority stake in Right Media, a company with
capabilities similar to DoubleClick’s, and Microsoft was competing with Google to buy
DoubleClick. Then soon after Google snagged DoubleClick, Yahoo! bought the rest of Right
Media, and Microsoft turned around and shelled out $6 billion in cash for aQuantive, another
major player in display advertising. Within the course of a few months, the entire industry
was reshaped.
Of course, as with all mergers and acquisitions, the deal is only the beginning, not the
end. Google still needs to integrate DoubleClick’s people, technologies, and business
relationships into its existing operations. The company also faces some criticism and
government review of the deal. Privacy advocates weren’t happy that Google could now
analyze the search, browsing, and even buying habits of online consumers (although
DoubleClick stressed at the time of the acquisition that data on web-surfing habits belongs to
2
its clients and was therefore off-limits to Google). The federal Trade Commission (FTC) also
stepped in to review the deal. Although few people expect the FTC to prohibit Google from
finalizing the acquisition, it could eventually require the company to sell off some parts of its
newly combined operations to avoid giving it too much competitive dominance in the market.
Critical Thinking Questions
1. Why wouldn’t Google take the simpler and cheaper route of creating a strategic
alliance with DoubleClick, rather than purchasing the company outright?
2. The FTC doesn’t have the authority to stop the Google acquisition on the basis of
privacy concerns, but should it? Why or why not?
3. What are the risks of buying a company simply to keep it out of a competitor’s hands?
What is likely to happen to the acquired firm when this happens?
JAWABAN
1. Menurut saya dengan membeli perusahaan DoubleClick memungkinkan google untuk
menyingkirakan pesaing - pesaingnya untuk mendapatkan perusahaan DoubleClick.
Selain itu dengan membeli perusahaan DoubleClick, google akan mendapatkan
penghasilan yang besar dari pemasangan iklan - iklan. karena penghasilan google
sebagian besar di dapat dari hasil pengiklan yang memasarkan iklan nya. dengan
membuat alliance dan strategis dengan sistem doubleclick dapat mengendalikan web
dimapun, kapanpun orang – orang dapat melihat iklan melalui web.
2. Disebabkan hal itu memerlukan sebuah perusahaan yang memasarkan beberapa
bagian dari operasi yang baru diproduksi untuk menghindari banyaknya dominasi
kompetitif di pasar.
3. Resiko yang ditimbulkan nya
: Perusahaan
akan mengalami kerugian dalam
arti kurangnyadaya kreatifitas yang muncul untuk lebih memajukan perusahaan itu
sendiri. Persaingan di dalam perusahaan pasti akan terjadi tapi hal itu bisa dikatakan
baik jika dapat memajukan perusahaan itu sendiri
3
ONLINE
Visit Google’s website at www.google.com and click on “Advertising Programs”. If you
were a sole proprietor, how could you use these services to promote your business? If you
were the advertising manager of a major corporation, how might you use Google’s
advertising services?
(For the latest information on Google’s acquisition of DoubleClick and other strategic
mergers, visit www.prenhall.com/bovee and click on “Real-Time Updates.”)
JAWABAN
Kalau saya akan menggunakan Adsense. Adsense adalah sebuah program advertising
yang diselenggarakan oleh search engine peringkat atas yaitu Google. Google menerima iklan
- iklan yang akan ditampilkan oleh google melalui situs - situs yang terpasang iklan
UNTUK MENDAPATKAN ACCOUNT ADSENSE DI GOOGLE.
Harus mempunyai email. Sebaiknya email dari http://www.plasa.com/ (buat email di
http://www.plasa.com/) Mempunyai web dalam bahasa Inggris. Lebih disukai web dari
blogger.com. Blogger.com adalah fasilitas dari Google, sehingga lebih mudah dalam
mendapatkan account dari Google.
UNTUK MENDAPATKAN IKLAN DARI GOOGLE.
Masuk ke account google anda. Pilih adsense set up, klik continue sampai muncul
Script dari google. Kemudian klik kanan dan copy. (minimize) Buka web blog anda. Pilih
kustomisasi. Tambahkan halaman HTML. Kemudian pilih Java Scrip, Klik kanan, paste.
Simpan dan lihat di blog anda. Iklan dari google langsung terpasang di blog anda. Apabila
ada yang mengklik iklan tersebut. Maka anda akan mendapatkan komisi dari google.
Questions for Review
1. What are the three basic forms of business ownership?
2. What is the difference between a general and a limited partnership?
3. What is a closely held corporation, and why do some companies choose this form of
ownership?
4
4. What is the role of a company’s board of directors?
5. What is culture clash?
JAWABAN
1. Perusahaan peseorangan :
 Bisnis di kelola oleh individu.
.
Perusahaan Kemitraan
 Bisnis dikelola dua orang atau lebih secara bersama. Para pemilik disebut
mitra pengusaha.
Korporasi (Perseroan Terbatas)
 Badan hukum yang membayar pajak dan secara hukum terpisah dari
pemiliknya.
2. Perusahaan Kemitraan Umum

Perusahaan kemitraan dimana semua mitra pengusaha
mempunyaitanggungjawab tidak (mengelola bisnis dan kontribusi modal)
Perusahaan Kemitraan Terbatas

Perusahaan
yang
mempunyai
beberapa
mitra
pengusaha
dengantanggungjawab terbatas sebesar modal yang dikontribusikan
kepadaperusahaan.
3. -
Karena Semua laba hanya untuk perusahaan perseorangan
-
Organisasi sederhana
-
Pengendalian seutuhnya
-
Pajak rendah
4. - Memimpin rapat umum, dalam hal: untuk memastikan pelaksanaan tata-tertib;
5
-
menyetujui anggaran tahunan perusahaan
-
memimpin perusahaan dengan menerbitkan kebijakan-kebijakan perusahaan
-
menyampaikan laporan kepada pemegang saham atas kinerja perusahaan
-
bertanggung jawab atas perusahaan.
5. Benturan budaya biasanya mengikuti beberapa tahap yang dapat diprediksi
sebelumnya. Pertama, mereka akan melihat perbedaan pendekatan kerja dari sisi lain.
Kemudian mereka membandingkan dengan cara mereka dalam melakukan pekerjaan
yang sama. Selanjutnya mereka mulai mengevaluasi perbedaan-perbedaan yang ada
dan mulai melihat bahwa cara mereka lebih baik dibandingkan mitra dari perusahaan
yang lain. Berikutnya orang akan mulai melecehkan pihak lain dan mempertahankan
cara mereka. Akhirnya sumber daya manusia dari perusahaan yang lain juga
melakukan hal yang sama. Salah satu pihak akan merasa menang jika cara-cara
mereka dalam bekerja dipakai dalam perusahaan gabungan dan pihak yang lain
dainggap sebagai pihak yang kalah. Jika situasi ini tidak dikelola dengan baik,
benturan budaya akan merusak kerjasama diantara keduanya.
Questions for Analysis
6. Why is it advisable for partners to enter into a formal partnership agreement?
7. To what extend do shareholders control the activities of a corporation?
8. How might a company benefit from having a diverse board of directors that includes
representatives of several industries, countries, and cultures?
9. Why do so many mergers fail?
10. Ethical Considerations. Your father sits on the board of directors of a large, welladmired public company. Yesterday, while looking for an envelope in his home
office, you stumbled on a confidential memorandum. Unable to resist the temptation
to read the memo, you discovered that your father’s company about the possibility of
a merger, with Dad’s company being the survivor. Dollar signs flashed in your mind.
Should the merger occur, the value of the other company’s stock is likely to soar.
You’re tempted to log onto your E*TRADE account in the morning and place an
order for 1,000 shares of that company’s stock. Better still, maybe you’ll give a hot
tip to your best friend in exchange for the four Cherrybelle tickets your friend has
been flashing in your face all week. Would either of those actions be unethical?
Explain your answer.
6
JAWABAN
6. Agar bias diharapkanmemperoleh manfaat dari pihak-pihak yang bekerja sama tersebut.
Manfaat kerja sama dilihat dari target tersebut adalah baik bersifat finansial maupun
nonfinansial.
7. Yang di lakukan adalah memanfaatkan peluang meningkatkan produk dan jasa, menarik,
mempertahankan, memotivasi dan memanfaatkan sumber daya manusia secara efektif.
meningkatkan kualitas dan mengambilan keputusan di semua tingkat organisasi.dan
menuai banyak manfaat dari yang dianggap sebagai sosial sadar dan progresif organisasi
8. Sebagai bisnis dilakukan lebih dan lebih melalui kemitraan, usaha patungan dan
aliansistrategis, sehingga kemampuan untuk berhubungan dengan budaya lain menjadi
kebutuhan organisasi kunci. Hal ini hanya dibayangkan bahwa organisasi yang ingin
menjadi pemain global bisa melakukannya tanpa mencapai tingkat tinggi keragaman
dalam tenaga kerja mereka.
9. - para pemimpin perusahaan banyak yang tidak tahu bagaimana cara mencapai kesamaan
dalam proses mereka dan sistem.
- banyak eksekutif tidak memahami pentingnya mencapai tingkat yang tepat dari
kesamaan dalam proses mereka dan sistem
- banyak dari kegiatan ini gagal mencapai tingkat kinerja yang diharapkan adalah bahwa
para eksekutif sering tidak dapat menindaklanjuti keputusan sulit yang berkaitan dengan
pasca-akuisisi dan pasca-merger konsolidasi
10 Saya tidak akan memikirkan diri saya sendiridan lebih baik saya memberi tahu ayah saya
untuk mempertimbangkan kembali masalah merger dengan perusahaan tersebut .
Questions for Application
11. Suppose you and some friends want to start a business to take tourist on wilderness
backpacking expeditions. None of you has much extra money, so your plan is to start
small. However, if you are successful, you would like to expand into other types of
outdoor tours and perhaps even open up branches in other locations. What form of
ownership should your new enterprise take, and why?
7
12. How This Affect You. Do you own or have you ever considered owning stock? If so,
what steps have you taken to ensure that company management has shareholder
interest in mind/
13. Integrated. You’ve developed considerable expertise in setting up new manufacturing
plants, and now you’d like to strike out on your own as a consultant who advises
other companies. However, you recognized that manufacturing activity tends to
expand and contract at various times during the business cycle. Do you think a
single-consultant sole proprietorship or a small corporation with a half dozen or more
consultants would be better able to ride out tough times at the bottom of a business
cycle
JAWABAN
11.
Bentuk kepemilikan perusahaan yang saya akan ambil adalah penginapan,
sehingga ada sangkut paut nya dengan usaha - usaha outdoor yang lain nya.Dengan
demikian orang akan mudah dalam berwisata tanpa repot mencari penginapan.
12.
Jika saya memiliki saham dan yang akan saya lakukan melihat bagaimana saham
itu di gunakan dan memanfaatkan saham tersebut sebaik-baiknya demi bisa
memajukan perusahaan.
13.
Menggunakan konsultan memang perlu untuk perusahaan, namun tidak menjamin
100% suatu perusahaan akan berjalan dengan baik, karena yang membuat
perusahaan maju adalah pemilik perusahaan dan SDA yang berkerja keras untuk
maju .
Sharpening Your Communication Skill
You have just been informed that your employer is going to merge with a firm in
Thailand. Because you know very little about Thailand culture and business practices, you
think it might be a good idea to do some preliminary research-just in case you have to make a
quick trip overseas. Using the Internet or library sources, find information on Thailand
culture and customs and prepare a short report discussing such cultural differences as social
8
values, decision-making customs, concepts of time, use of body language, social behavior
and manners, and legal and ethical behavior.
JAWABAN
Saya akan bergabung dengan sebuah perusahaan di thailand, Thailand terbagi enam:
perbukitan di utara di mana gajah - gajah bekerja di hutan dan udara musim dinginnya cukup
baik untuk tanaman seperti strawberry dan peach; plateau luas di timur laut berbatasan
dengan Sungai Mekong; dataran tengah yang sangat subur; daerah pantai di timur dengan
resor-resor musim panas di atas hamparan pasir putih; pegunungan dan lembah di barat; serta
daerah selatan yang sangat cantik. Thailand juga memiliki iklim tropis yang ramah, dengan
musim semi dari Maret sampai Mei, musim hujan - namun tetap banyak matahari - di Juni
sampai September, dan musim dingin dari Oktober sampai Februari. Rata-rata suhu tahunan
adalah 28 derajat C. Meskipun bahasa Thai hampir tak dapat dimengerti oleh wisatawan,
namun bahasa Inggris dipahami luas di tempat-tempat utama seperti Bangkok, dan juga
menjadi bahasa bisnis resmi di sana. Nama-nama jalan menggunakan bahasa Inggris di
bawah bahasa Thai. Dan untuk transportasi Bandara internasional Bangkok adalah Don
Muang, yang terhubung dengan berbagai penerbangan dari seluruh penjuru dunia.
Discovering Career Opportunities
Are you best suited to working as a sole proprietor, as a partner in a business, or in a
different role within a corporation? For this exercise, select three businesses with which you
are familiar: one run by a single person, such as a dentist’s practice or a local landscaping
firm; and one that operates as a corporation, such as Target or Wal-Mart.
1. Write down what you think you would like about being the sole proprietor, one of the
partners, and the corporate manager or an employee in the businesses you have selected.
For example, would you like having full responsibility for the sole proprietorship? Would
you like being able to consult with other partners in the partnership before making
decisions? Would you like having limited responsibility when you work for other people
in the corporation?
2. Now write down what you might dislike about each form of business. For example,
would you dislike the risk of bearing all legal responsibility in a sole proprietorship?
9
Would you dislike having to talk with your partners before spending the partnership’s
money? Would you dislike having to write reports for top managers and shareholders of
the corporation?
3. Weight the pluses and minuses you have identified in this exercise. In comparison, which
form of business most appeals to you?
JAWABAN
1. Tentunya saya ingin menjadi pemilik tunggal sebuah perusahaan , rasa bangga
memiliki sebuah perusahaan tentunya yang membuat saya ingin menjadi pemilik
tunggal sebuah perusahaan, selain untuk melakukan bisnis saya juga dapat melakukan
kerja sama dalam berorganisasi.
2. Jika terjadi masalah ketika dalam mengerjar apa yang saya inginkan , saya akan
professional untuk tidak menyangkut paut kan masalah tersebut dengan perusahaan
yang saya kelola atau jalankan
3. Saya memilih bisnis perorangan ,menjadi pemilik bisnis perorangan adalah hal yang
membanggakan bagi saya , karena saya bisa mengendalikan perusahaan itu akan
kemana berjalannya dan juga dapat menciptakan lapangan kerja untuk ikut membantu
mengurangi pengangguran.
Follow the Fortunes of the Fortune 500
Quick! Name the largest corporation in the United States, as measured by annual
revenues. Give up? Just check Fortune magazine’s yearly ranking of the 500 largest U.S.
companies. The Fortune 500 not only ranks corporations by size but also offers brief
company descriptions along with industry statistics and additional measures or corporate
performance. You can search the list by ranking, by industry, by company name, or by CEO.
And to help you identify the largest international corporations, there’s a special Global 500
list as well. www.fortune.com.
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JAWABAN
CEO
COMPANY
RANK
Bettinger, Walter W. II
Bewkes, Jeffrey L.
Bezos, Jeffrey P
Blake, Francis S
Blankfein, Lloyd C
. Boyce, Gregory H
Bracken, Richard M
Braly, Angela F
Bresky, Steven J.
Britt, Glenn A.
Brock, John F.
Brown, Gregory Q
Bryant, John A
Buckley, George W
Buffett, Warren E
Bunch. Charles E
Burd, Steven A
Buke, Kevin
Burns, Uesula M
Busse, Keith E
Butler, Gray C
Camden, Cari T
Camilleri, Louis C
Cappelli, Gregory A
Carbonari, Bruce A
Carlosn, Jan
Carson, James G
Carlson Jr, Leroy T
Carpenter, Michael A.
Carrabba, Joseph A
Casale, Carl M
Case, Gregory C
Casey, Thomas W
Casper, Marc N
Cavanaugh, terrence W
Cazalot, clarence P. Ir
Chenevert, Louis R
Chambers, John T
Chazen, Stephen I
Chenault, Kenneth I
Chirico, Emanuel
Chlifton, Mathew P
Cocklin, Klim R
Conant, Douglas R
Conde, Cristobal I
Charles Schwab
Time Warner
Amazon.com
Home Depot
Goldman Sachs Group
Peabody Energy
HCA Holdings
WellPoint
Seabord
Time Warner Cable
Coca- cola Eterprieses
Motorola Solutions
Kellogg
3M
Bershire Hathaway
PPG Industries
Safeway
Consolidated Edison
Xerox
Northrop Grumman
Steel Dynamics
Automatic Data Processing
Kelly Service
Philip Morris International
Fortune Brands
Autoliv
Amerigroup
Telephone & Data Systems
Ally Financial
Cliffs Natural Resources
CHS
Aon
CC Media Holdings
Thermo Fisher Scientific
Erie Insurance Group
Marathon Oil
United Technologies
Cisco Systems
Occidental Petroleum
Americam Express
Philips, Van Heusen
Holly
Atmos Energy
Campbell Soup
Sungard data Systems
491
95
78
30
54
338
90
42
500
137
347
116
199
97
7
181
60
184
121
72
368
275
94
452
352
329
396
450
149
447
103
286
391
227
461
29
44
62
129
91
479
289
273
321
434
11
Connor, Christop;er M
Conway, John W
Cook, Lan M
Cordani, David M
Cote, David M
Coutry, Robert J
Covington, Alec C.
Cox, Lee
Coyne, John F
Cracchiolo, James M
Crandall, Roger W
Crane, David W
Craver, Theodore F, Jr
Creel, Michael A
Crenshaw, William E
Culp H, lawrence Jr
Cunnigham, Alexander R
Cutler, Alexander M
D’Ambrosio, Louis J
D’Souza, Francisco
Dauman, Philippe P
Davis, D, Scott
Davis, Richard K
Deaton, Chadwick C
Defeo, Ronald M
DeLaney, William J III
Delen, Daniel M
Dell, Michel S
Delorenzo, David A
Deyoung, Mark W
Dickosn, Thomas W
Dillard, William T II
Dillon. David B
DiMicco, Daniel R
Dimon, James J.P
Dioniso, John M
Dolan, James L
Donahoe, John J
Donegan, Mark
Donnelly, Scott C
Dreiling, Richard W
Dubow, Craig A
Dugas, Richard J. Jr
Duke, Michael T
Dunn, Brian J
Duperreault, Brian
Dussek, Steven P
Dutkowsky, Robert M
12
Shrewin – Williams
Crown Holidays
Colgate Palmoive
Cigna
Honeywell International
Mylan
Nash – Finch
PG & E Corp.
Western Digital
Ameriprise Financial
Massachusetts Mutual life Insurance
NRG Energy
Edisom International
Enterprise products partners
Publix Super Markets
Danaher
Wellcare Health Plans
Eaton
Sears Holdings
Cognizant Technology Solutions
Viacom
United Parcel Service
U.S Bancorp
Baker Hughes
Terex
Sysco
Reynolds American
Dell
Dole Food
Alliant Techsystems
Ruddick
Dillard’s
Kroger
Nucor
Morgan Chase & Co
AECOM Technology
Cablevision System
Ebay
Precision Castparts
Textron
Dollar general
Gannett
PuteGroup
Wal – Mart Strores
Best Buy
Marsh & Mclennan
NII Holdings
Tech Data
308
301
160
122
81
418
449
117
251
246
101
276
198
80
102
187
420
178
57
484
180
48
126
170
485
67
284
41
341
472
498
370
25
157
13
353
321
269
409
233
188
415
486
1
47
225
406
109
Ebel, Gregory L
Eck, Robert J
Eckert, Robert A
Edelstein, Charles B
Ellison, Lawrence J
Elsenhans, lyun l
Elsenhans, Lynn L
Engel, John J
Engles, Gregg L
Ergen, Charles W
Ersek, hikmet
Ettinger, Jeffrey M
Fairbank, richard D
Falk, Thomas J
Fanning, Thomas A
Faraci, John V Jr
Farr, david N
Farell, Thomas F II
Farris, G Steven
Felsinger, donald E
Ferguson, Roger W Jr
Fetter, trevor
Fettig, JeffM
Figueroa, John G
Fink, Laurence D
Finnegan, John D
Fishman, steven S
Fishman, Steven S
Folliard, Douglas L
Foshee, Douglas L
Fraizer, Michael D
Frazier, Kenneth C
Freda, Fabrizio
Fries, Michael T
Frissora, Mark p
Fulton, Daniel S
Fusco, jack A
Gallagher, Thomas C
Garneau, richard
Gellert, Jay M
Gibson, John W
Glass Dennis R
Goff, Gregory F
Gooch, james F
Gorman, James P
Graham, Donald E
Grant, High
Greenberg, Lon R
13
Spectra Energy
Anixter international
Mattel
Apollo Group
Boston Scientific
Oracle
Sunoco
Wesco International
Dean Foods
DISH Network
Western Union
Hormel Foods
Capital one Financial
Kimberly – Clark
Southern
International paper
Emerson Eletric
Dominion Resources
Apache
Sempra Energy
TIAA- CREF
Tenet Healthcare
Whirlpool
Omnicare
BlackRock
Chubb
Travelers Cos
Big Lots
Carmax
Ei Paso
Genworth Financial
Merck
EstéeLauder
Liberty Global
Hertz Glibal holidings
Weyerhaeuser
Calpine
Genuine Parts
Abitibi Bowater
Health Net
Oneok
Lincoln National
Tesoro
RadioShack
Morgan Stanley
Washington Post
Monsanto
UGI
441
414
392
452
305
96
68
443
203
193
431
325
134
130
147
105
120
162
206
274
87
266
143
371
282
185
106
453
311
481
243
53
307
255
315
354
349
215
474
179
189
235
128
492
63
470
234
407
Grewcock, Bruce E.
Peter Kiewit Sons'
249
Guzzi, Anthony J.
Emcor Group
439
Hackett, James T.
Anadarko Petroleum
223
Haldeman, Charles E. Jr.
Freddie Mac
20
Hall, Grayson
Regions Financial
293
Hambrick, James L.
Lubrizol
423
Hammergren, John H.
McKesson
15
Hannah, David H.
Reliance Steel & Aluminum
367
Hanrahan, Paul T.
AES
150
Harrold, Jeffrey F.
Auto-Owners Insurance
425
Harvey, J. Brett
Consol Energy
428
Havenstein, Walter P.
SAIC
219
Hawkins, William A. III
Medtronic
158
Hay, Lewis III
NextEra Energy
161
Hayes, John A.
Ball
300
Hemsley, Stephen J.
UnitedHealth Group
22
Henslee, Gregory L.
O'Reilly Automotive
424
Herkert, Craig R.
Supervalu
61
Hess, John B.
Hess
74
Hesse, Daniel R.
Sprint Nextel
85
Hesterberg, Earl J.
Group 1 Automotive
413
Hewitt, Bradford L.
Hickey, William V.
14
Thrivent Financial for Lutherans
Sealed Air
318
490
Hicks, Ken C.
Foot Locker
446
Hooley, Joseph L.
State Street Corp.
253
Huntsman, Peter R.
Huntsman
264
Iger, Robert A.
Walt Disney
65
Immelt, Jeffrey R.
General Electric
6
Izzo, Ralph
Public Service Enterprise Group
201
Jackson, Michael J.
AutoNation
197
Jackson, Darren R.
Advance Auto Parts
387
Jacobs, Paul E.
Qualcomm
222
Jennings, Michael C.
Frontier Oil
389
Jobs, Steven P.
Apple
35
Joerres, Jeffrey A.
Manpower
138
Johnson, Jay L.
General Dynamics
86
Johnson, William R.
H.J. Heinz
232
Johnson, William D.
Progress Energy
240
Johnson, Gregory E.
Franklin Resources
393
Jones, Clayton M.
Rockwell Collins
478
Joyce, Rene R.
Targa Resources
416
Judge, Jonathan J.
First Data
236
Jung, Andrea
Avon Products
226
Kabat, Kevin T.
Fifth Third Bancorp
326
Kandarian, Steven A.
MetLife
46
SPX
460
Kearney, Christopher J.
15
Kelly, Edmund F.
Kelly, Robert P.
Liberty Mutual Insurance Group
82
Bank of New York Mellon Corp.
165
Kelly, Gary C.
Southwest Airlines
205
Kelly, Richard C.
Xcel Energy
237
Kennedy, Kevin J.
Avaya
445
Kenny, Gregory B.
General Cable
465
Kent, Muhtar
Coca-Cola
70
Ketchum, Mark D.
Newell Rubbermaid
397
Keyes, James W.
10036 Blockbuster
Kinder, Richard D.
Kinder Morgan
294
King, Kelly S.
BB&T Corp.
220
King, David P.
Laboratory Corp. of America
447
Kleinfeld, Klaus
Alcoa
123
Klesse, William R.
Valero Energy
24
Knauss, Donald R.
Clorox
411
Koffel, Martin M.
URS
267
Kramer, Richard J.
Goodyear Tire & Rubber
139
Kravis, Henry R.
KKR
256
Kullman, Ellen J.
DuPont
84
Lamneck, Kenneth T.
Insight Enterprises
471
Lance, Howard L.
Harris
429
Laphen, Michael W.
Computer Sciences
155
Larsen, Marshall O.
Goodrich
337
16
Lauren, Ralph Polo
Ralph Lauren
451
Lechleiter, John C.
Eli Lilly
115
Leonard, J. Wayne
Entergy
213
Lesar, David J.
Halliburton
144
Levine, Howard R.
Family Dollar Stores
302
Lillie, James E.
Jarden
379
Lindner, S. Craig
American Financial Group
489
Lindner lll, Carl H.
American Financial Group
489
Liveris, Andrew N.
Dow Chemical
45
Livingston, Robert A.
Dover
331
Long, Michael J.
Arrow Electronics
140
Loranger, Steven R.
ITT
217
Lorberbaum, Jeffrey S.
Mohawk Industries
427
Lord, Albert L.
SLM
344
Loveman, Gary W.
Caesars Entertainment
277
Lovett, Michael J.
Charter Communications
333
Ludwig, Edward J.
Becton Dickinson
316
Luke, John A. Jr.
MeadWestvaco
373
Lundgren, Terry J.
Macy's
107
Lundgren, John F.
Stanley Black & Decker
288
Lynch, Peter L.
Winn-Dixie Stores
324
Lynch, William J. Jr.
Barnes & Noble
395
Mackey, John P.
Whole Foods Market
273
17
MacMillan, Stephen P.
Stryker
323
Maffei, Gregory B.
Liberty Media
224
Main, Timothy L.
Jabil Circuit
182
Maki, Mark A.
Enbridge Energy Partners
309
Manganello, Timothy M.
BorgWarner
403
Manning, Dennis J.
Guardian Life Ins. Co. of America
245
Mansell, Kevin B.
Kohl's
142
Marchionne, Sergio
Chrysler Group
59
Marks, Terrance M.
Pantry
363
Marriott, J.W. Jr.
Marriott International
210
Martin, Craig L.
Jacobs Engineering Group
250
Martin, Samuel M. III
Great Atlantic & Pacific Tea
278
Martin, John C.
Gilead Sciences
299
Martin, Murray D.
Pitney Bowes
421
Martire, Frank R.
Fidelity National Information
426
Services
Mathas, Theodore A.
New York Life Insurance
71
McCallister, Michael B.
Humana
79
McClanahan, David M.
CenterPoint Energy
279
McClean, Murray R.
Commercial Metals
361
McClendon, Aubrey K.
Chesapeake Energy
263
McClure, Charles G. Jr.
Meritor
463
McDonald, Robert A.
Procter & Gamble
26
18
McGee, Liam E.
Hartford Financial Services
117
McGlade, John E.
Air Products & Chemicals
271
McGraw III, Harold W.
McGraw-Hill
372
McGregor, Scott A.
Broadcom
343
McIntire, Lee A.
CH2M Hill
422
McNerney, W. James Jr.
Boeing
36
McReynolds, John W.
Energy Transfer Equity
351
Mehrotra, Sanjay
SanDisk
468
Merlo, Larry J.
CVS Caremark
21
Meyrowitz, Carol M.
TJX
119
Miller, Merrill A. Jr.
National Oilwell Varco
202
Miller, James H.
PPL
280
Miller, Alan B.
Universal Health Services
408
Mohapatra, Surya N.
Quest Diagnostics
320
Mooney, Beth E.
KeyCorp
417
Moonves, Leslie
CBS
174
Moore, Patrick J.
Smurfit-Stone Container
369
Moore, Jack B.
Cameron International
375
Moorman, Charles W. IV
Norfolk Southern
261
Moran, Robert F.
PetSmart
400
Morris, Michael G.
American Electric Power
169
Morris, James T.
Pacific Life
405
Morrison, Craig O.
19
Momentive Specialty Chemicals
433
Moynihan, Brian T.
Bank of America Corp.
9
Mulally, Alan R.
Ford Motor
10
Mulva, James J.
ConocoPhillips
4
Murai, Kevin M.
Synnex
281
Murdoch, K. Rupert
News Corp.
83
Murphy, Glenn K.
Gap
167
Murren, James J.
MGM Resorts International
380
Neary, Daniel P.
Mutual of Omaha Insurance
399
Neidorff, Michael F.
Centene
493
Nelms, David W.
Discover Financial Services
291
Nelson, Ronald L.
Avis Budget Group
432
Neubauer, Joseph
Aramark
194
Newsome, Gary D.
Health Management Associates
435
Niblock, Robert A.
Lowe's
50
Niederauer, Duncan L.
NYSE Euronext
495
Ninivaggi, Daniel A.
Icahn Enterprises
270
Nooyi, Indra K.
PepsiCo
43
Nordstrom, Blake W.
Nordstrom
254
Nosbusch, Keith D.
Rockwell Automation
466
Novak, David C.
Yum Brands
214
Nuti, William R.
NCR
469
O'Brien, Richard T.
Newmont Mining
260
O'Brien, James J. Jr.
Ashland
272
20
O'Brien, Thomas M.
TravelCenters of America
385
O'Connor, Sean M.
INTL FCStone
51
Oberhelman, Douglas R.
Caterpillar
58
Otellini, Paul S.
Intel
56
Otis, Clarence Jr.
Darden Restaurants
332
Page, Larry
Google
92
Palmisano, Samuel J.
International Business Machines
18
Pandit, Vikram S.
Citigroup
14
Papa, Mark G.
EOG Resources
377
Parker, Mark G.
Nike
135
Parker, W. Douglas
US Airways Group
208
Parkinson, Robert L. Jr.
Baxter International
192
Paz, George
Express Scripts
55
Penske, Roger S.
Penske Automotive Group
228
Perez, Antonio M.
Eastman Kodak
327
Pigott, Mark C.
Paccar
238
Plant, John C.
TRW Automotive Holdings
171
Policinski, Christopher J.
Land O'Lakes
218
Pollock, Robert B.
Assurant
285
Pope, C. Larry
Smithfield Foods
216
Post, Glen F. III
Qwest Communications
209
Post, Glen F. III
CenturyLink
334
Powell, Kendall J.
General Mills
166
21
Prokopanko, James T.
Mosaic
346
Pyott, David E.I.
Allergan
457
Salem, Enrique T.
Symantec
382
OfficeMax
330
Sargent, Ronald L.
Staples
108
Sasser, Bob
Dollar Tree
390
Saunders, Joseph W.
Visa
297
Scangos, George A.
Biogen Idec
476
Scanlon, George P.
Fidelity National Financial
398
Scarborough, Dean A.
Avery Dennison
356
Schlifske, John E.
Northwestern Mutual
112
Schrock, Charles A.
Integrys Energy Group
430
Schultz, Howard D.
Starbucks
229
Seaton, David T.
Fluor
124
Seidenberg, Ivan G.
Verizon Communications
16
Seifert, Thomas J.
Advanced Micro Devices
357
Sen, Laura J.
BJ's Wholesale Club
221
Sharer, Kevin W.
Amgen
163
Shattuck, Mayo A. III
Constellation Energy
172
Sherrill, Gregg M.
Tenneco
386
Shivery, Charles W.
Northeast Utilities
459
Shrader, Ralph W.
Booz Allen Hamilton Holding
438
Sinegal, James D.
Costco Wholesale
28
Saligram, Ravichandra K.
22
Skaggs, Robert C. Jr.
NiSource
362
Skinner, James A.
McDonald's
111
Slager, Donald W.
Republic Services
296
Slifka, Eric
Global Partners
306
Smisek, Jeffrey A.
United Continental Holdings
114
Smith, Frederick W.
FedEx
73
Smith, Donnie
Tyson Foods
93
Smith, Wayne T.
Community Health Systems
190
Smith, Craig R.
Owens & Minor
295
Smith, O. Bruton
Sonic Automotive
339
Smits, Marcel H. M.
Sara Lee
191
Smucker, Timothy P. J.M.
Smucker
482
Smucker, Richard K. J.M.
Smucker
482
Snow, David B. Jr.
Medco Health Solutions
34
Sola, Jure
Sanmina-SCI
366
Solso, Theodore M.
Cummins
186
Speer, David B.
Illinois Tool Works
156
Spierkel, Gregory M.E.
Ingram Micro
75
Splinter, Michael R.
Applied Materials
259
Stack, Edward W.
Dick's Sporting Goods
464
Standley, John T.
Rite Aid
100
Starks, Daniel J.
St. Jude Medical
436
Stebbins, Paul H.
World Fuel Services
133
23
Stebbins, Donald J.
Visteon
319
Steiner, David P.
Waste Management
196
Steinhafel, Gregg W.
Target
33
Stephenson, Randall L.
AT&T
12
Stevens, Robert J.
Lockheed Martin
52
Stevens, Jeff A.
Western Refining
298
Storch, Gerald L.
Toys "R" Us
176
Stotlar, Douglas W.
Con-way
454
Strangfeld, John R. Jr.
Prudential Financial
64
Strianese, Michael T.
L-3 Communications
159
Stroucken, Albert P.L.
Owens-Illinois
345
Stumpf, John G.
Wells Fargo
23
Sullivan, William P.
Agilent Technologies
419
Surma, John P. Jr.
United States Steel
148
Swanson, William H.
Raytheon
104
Swienton, Gregory T.
Ryder System
437
Szews, Charles L.
Oshkosh
252
Szymanczyk, Michael E.
Altria Group
154
Wadhams, Timothy
Masco
314
Wainscott, James L.
AK Steel Holding
383
Walls, Robert H. Jr.
CC Media Holdings
391
Walsh, J. Michael
Core-Mark Holding
412
Walter, W. Edward
Host Hotels & Resorts
494
24
Wandell, Keith E.
Harley-Davidson
458
Ward, Michael J.
CSX
230
Washkewicz, Donald E.
Parker Hannifin
248
Wasson, Gregory D.
Walgreen
32
Watjen, Thomas R.
Unum Group
239
Watson, John S.
Chevron
3
Weeks, Wendell P.
Corning
350
Weidman, David N.
Celanese
388
Weldon, William C.
Johnson & Johnson
40
Wells, James M. III
SunTrust Banks
244
West, David J.
Hershey
402
Wexner, Leslie H.
Limited Brands
258
White, Miles D.
Abbott Laboratories
69
White, Michael D.
DirecTV
110
White, W. Brett
CB Richard Ellis Group
440
White, Brett
CB Richard Ellis Group
440
Wiehoff, John P.
C.H. Robinson Worldwide
265
Williams, Michael J.
Fannie Mae
5
Williams, John D.
Domtar
394
Wilson, Thomas J.
Allstate
89
Wise, Allen F.
Coventry Health Care
212
Wiseman, Eric C.
VF
310
Woertz, Patricia A.
Archer Daniels Midland
39
25
10752
Wood, David M.
Murphy Oil
113
Wood, Roger J.
Dana Holding
376
Woodring, A.
Greig Reinsurance Group
290
of America
Wren, John D.
Omnicom Group
195
Zimpleman, Larry D.
Principal Financial
268
Zollars, William D.
YRC Worldwide
488
Adelson, Sheldon G.
Las Vegas Sands
342
Adkerson, Richard C.
Freeport-McMoRan
136
Copper & Gold
Akerson, Daniel F.
General Motors
8
Alexander, Anthony J.
FirstEnergy
183
Allen, Samuel R.
Deere
98
Amos, Daniel P.
Aflac
125
Anastasio, Curtis V.
NuStar Energy
497
Anderson, Richard H.
Delta Air Lines
88
Anderson, Gerard M.
DTE Energy
283
Anderson, David R.
American Family
358
Insurance Group
Anderson, R. John
Levi Strauss
496
Andreotti, Lamberto
Bristol-Myers Squibb
131
Angel, Stephen F.
Praxair
241
Apotheker, Léo
Hewlett-Packard
11
26
Appleton, Steven R.
Micron Technology
287
Armstrong, Greg L.
Plains All American Pipeline
99
Armstrong, Alan S.
Williams
257
Arpey, Gerard J.
AMR
118
Austrian, Neil R.
Office Depot
211
Baker, Douglas M. Jr.
Ecolab
378
Ballmer, Steven A.
Microsoft
38
Balmuth, Michael A.
Ross Stores
303
Banga, Ajaypal S.
MasterCard
410
Barasch, Richard A.
Universal American
401
Barrett, George S.
Cardinal Health
19
Barrett, John F.
Western & Southern Financial
456
Group
Bartz, Carol A.
Yahoo
365
Benmosche, Robert H.
American International Group
17
Bergman, Stanley M.
Henry Schein
317
Berkett, Neil A.
Virgin Media
374
Berkley, William R.
W.R. Berkley
475
Bernhard, James M. Jr.
Shaw Group
336
Bertolini, Mark
Aetna
77
27
ONLINE EXPLORATION
Find out what is required to incorporate a business in your state. You might begin by
searching the CCH Business Owner’s Toolkit site at www.toolkit.cch.com. If you were going
to start a small business, would you choose to incorporate or choose a different form of legal
organization? List the pros and cons that incorporation presents for the type of business you
would consider.
JAWABAN
Untuk menggabungkan atau membangun bisnis tentu saja ada pro dan kontra.Ada beberapa
hal yang harus di perhatikan di antaranya:

Tentukan lokasi Anda

Tentukan jenis Corporation

Pemilihan Direksi perusahaan

Jenis saham bagi pemegang saham

Mendapatkan sertifikat pendirian

Proses dan file dokumen
28