Tugas 1 Enterpreneurship Dosen : Dr. Ir. Eddy Soeryanto Soegoto Oleh : Galih Luginawati 41809106 IK_Humas 2 Program Studi Ilmu Komunikasi Konsentrasi Kehumasan Fakultas Ilmu Sosial Dan Politik Universitas Komputer Indonesia 2012 1 Google Buys a Major Stake in the Online Display Ad Business By the beginning of 2007, Google was making billions as the leading supplier of search-related advertising. However, the company had made little progress in the other important part of online advertising: graphical and multimedia display ads. The display ad business was heating up as major advertisers grew more interested in reaching consumers online. In addition to the option of using display ads, these advertisers wanted to be able to run entire ad campaigns across carefully selected websites while targeting viewers based on their online behavior. To compete in this booming market, Google CEO Eric Schmidt knew his firm needed to boost its resources and capabilities, and fast. With more money than time on its hands, Google opted to buy rather than build. In April 2007, the company purchased DoubleClick, a pioneer in online advertising. For $3.1 billion in cash, Google acquired an experienced engineering and sales team and DoubleClick’s extensive ad serving and tracking technologies. These systems allow advertisers to target ads to specific types of web surfers, controlling where, when-and to an increasing degree-who sees their ads. The systems also let advertisers monitor the effectiveness of their ads by tallying click-through rates and other key data. The acquisition brought more than just talent and technology, however. In the words of one industry executive, DoubleClick had “relationships with virtually every major online publisher and more than half of the online ad agencies.” With advertising at the core of its business model and major advertising capabilities, Google helped secure its future with one swift move. Speaking of swift moves, competitive urgency also played a significant role in the purchase decision. The online advertising industry was quickly consolidating during that time frame, with the three major companies-Google, Yahoo!, and Microsoft-each trying to assemble the most compelling one-stop solution to entice big-name advertisers. A few months earlier, Yahoo! had purchased a minority stake in Right Media, a company with capabilities similar to DoubleClick’s, and Microsoft was competing with Google to buy DoubleClick. Then soon after Google snagged DoubleClick, Yahoo! bought the rest of Right Media, and Microsoft turned around and shelled out $6 billion in cash for aQuantive, another major player in display advertising. Within the course of a few months, the entire industry was reshaped. Of course, as with all mergers and acquisitions, the deal is only the beginning, not the end. Google still needs to integrate DoubleClick’s people, technologies, and business relationships into its existing operations. The company also faces some criticism and government review of the deal. Privacy advocates weren’t happy that Google could now analyze the search, browsing, and even buying habits of online consumers (although DoubleClick stressed at the time of the acquisition that data on web-surfing habits belongs to 2 its clients and was therefore off-limits to Google). The federal Trade Commission (FTC) also stepped in to review the deal. Although few people expect the FTC to prohibit Google from finalizing the acquisition, it could eventually require the company to sell off some parts of its newly combined operations to avoid giving it too much competitive dominance in the market. Critical Thinking Questions 1. Why wouldn’t Google take the simpler and cheaper route of creating a strategic alliance with DoubleClick, rather than purchasing the company outright? 2. The FTC doesn’t have the authority to stop the Google acquisition on the basis of privacy concerns, but should it? Why or why not? 3. What are the risks of buying a company simply to keep it out of a competitor’s hands? What is likely to happen to the acquired firm when this happens? JAWABAN 1. Menurut saya dengan membeli perusahaan DoubleClick memungkinkan google untuk menyingkirakan pesaing - pesaingnya untuk mendapatkan perusahaan DoubleClick. Selain itu dengan membeli perusahaan DoubleClick, google akan mendapatkan penghasilan yang besar dari pemasangan iklan - iklan. karena penghasilan google sebagian besar di dapat dari hasil pengiklan yang memasarkan iklan nya. dengan membuat alliance dan strategis dengan sistem doubleclick dapat mengendalikan web dimapun, kapanpun orang – orang dapat melihat iklan melalui web. 2. Disebabkan hal itu memerlukan sebuah perusahaan yang memasarkan beberapa bagian dari operasi yang baru diproduksi untuk menghindari banyaknya dominasi kompetitif di pasar. 3. Resiko yang ditimbulkan nya : Perusahaan akan mengalami kerugian dalam arti kurangnyadaya kreatifitas yang muncul untuk lebih memajukan perusahaan itu sendiri. Persaingan di dalam perusahaan pasti akan terjadi tapi hal itu bisa dikatakan baik jika dapat memajukan perusahaan itu sendiri 3 ONLINE Visit Google’s website at www.google.com and click on “Advertising Programs”. If you were a sole proprietor, how could you use these services to promote your business? If you were the advertising manager of a major corporation, how might you use Google’s advertising services? (For the latest information on Google’s acquisition of DoubleClick and other strategic mergers, visit www.prenhall.com/bovee and click on “Real-Time Updates.”) JAWABAN Kalau saya akan menggunakan Adsense. Adsense adalah sebuah program advertising yang diselenggarakan oleh search engine peringkat atas yaitu Google. Google menerima iklan - iklan yang akan ditampilkan oleh google melalui situs - situs yang terpasang iklan UNTUK MENDAPATKAN ACCOUNT ADSENSE DI GOOGLE. Harus mempunyai email. Sebaiknya email dari http://www.plasa.com/ (buat email di http://www.plasa.com/) Mempunyai web dalam bahasa Inggris. Lebih disukai web dari blogger.com. Blogger.com adalah fasilitas dari Google, sehingga lebih mudah dalam mendapatkan account dari Google. UNTUK MENDAPATKAN IKLAN DARI GOOGLE. Masuk ke account google anda. Pilih adsense set up, klik continue sampai muncul Script dari google. Kemudian klik kanan dan copy. (minimize) Buka web blog anda. Pilih kustomisasi. Tambahkan halaman HTML. Kemudian pilih Java Scrip, Klik kanan, paste. Simpan dan lihat di blog anda. Iklan dari google langsung terpasang di blog anda. Apabila ada yang mengklik iklan tersebut. Maka anda akan mendapatkan komisi dari google. Questions for Review 1. What are the three basic forms of business ownership? 2. What is the difference between a general and a limited partnership? 3. What is a closely held corporation, and why do some companies choose this form of ownership? 4 4. What is the role of a company’s board of directors? 5. What is culture clash? JAWABAN 1. Perusahaan peseorangan : Bisnis di kelola oleh individu. . Perusahaan Kemitraan Bisnis dikelola dua orang atau lebih secara bersama. Para pemilik disebut mitra pengusaha. Korporasi (Perseroan Terbatas) Badan hukum yang membayar pajak dan secara hukum terpisah dari pemiliknya. 2. Perusahaan Kemitraan Umum Perusahaan kemitraan dimana semua mitra pengusaha mempunyaitanggungjawab tidak (mengelola bisnis dan kontribusi modal) Perusahaan Kemitraan Terbatas Perusahaan yang mempunyai beberapa mitra pengusaha dengantanggungjawab terbatas sebesar modal yang dikontribusikan kepadaperusahaan. 3. - Karena Semua laba hanya untuk perusahaan perseorangan - Organisasi sederhana - Pengendalian seutuhnya - Pajak rendah 4. - Memimpin rapat umum, dalam hal: untuk memastikan pelaksanaan tata-tertib; 5 - menyetujui anggaran tahunan perusahaan - memimpin perusahaan dengan menerbitkan kebijakan-kebijakan perusahaan - menyampaikan laporan kepada pemegang saham atas kinerja perusahaan - bertanggung jawab atas perusahaan. 5. Benturan budaya biasanya mengikuti beberapa tahap yang dapat diprediksi sebelumnya. Pertama, mereka akan melihat perbedaan pendekatan kerja dari sisi lain. Kemudian mereka membandingkan dengan cara mereka dalam melakukan pekerjaan yang sama. Selanjutnya mereka mulai mengevaluasi perbedaan-perbedaan yang ada dan mulai melihat bahwa cara mereka lebih baik dibandingkan mitra dari perusahaan yang lain. Berikutnya orang akan mulai melecehkan pihak lain dan mempertahankan cara mereka. Akhirnya sumber daya manusia dari perusahaan yang lain juga melakukan hal yang sama. Salah satu pihak akan merasa menang jika cara-cara mereka dalam bekerja dipakai dalam perusahaan gabungan dan pihak yang lain dainggap sebagai pihak yang kalah. Jika situasi ini tidak dikelola dengan baik, benturan budaya akan merusak kerjasama diantara keduanya. Questions for Analysis 6. Why is it advisable for partners to enter into a formal partnership agreement? 7. To what extend do shareholders control the activities of a corporation? 8. How might a company benefit from having a diverse board of directors that includes representatives of several industries, countries, and cultures? 9. Why do so many mergers fail? 10. Ethical Considerations. Your father sits on the board of directors of a large, welladmired public company. Yesterday, while looking for an envelope in his home office, you stumbled on a confidential memorandum. Unable to resist the temptation to read the memo, you discovered that your father’s company about the possibility of a merger, with Dad’s company being the survivor. Dollar signs flashed in your mind. Should the merger occur, the value of the other company’s stock is likely to soar. You’re tempted to log onto your E*TRADE account in the morning and place an order for 1,000 shares of that company’s stock. Better still, maybe you’ll give a hot tip to your best friend in exchange for the four Cherrybelle tickets your friend has been flashing in your face all week. Would either of those actions be unethical? Explain your answer. 6 JAWABAN 6. Agar bias diharapkanmemperoleh manfaat dari pihak-pihak yang bekerja sama tersebut. Manfaat kerja sama dilihat dari target tersebut adalah baik bersifat finansial maupun nonfinansial. 7. Yang di lakukan adalah memanfaatkan peluang meningkatkan produk dan jasa, menarik, mempertahankan, memotivasi dan memanfaatkan sumber daya manusia secara efektif. meningkatkan kualitas dan mengambilan keputusan di semua tingkat organisasi.dan menuai banyak manfaat dari yang dianggap sebagai sosial sadar dan progresif organisasi 8. Sebagai bisnis dilakukan lebih dan lebih melalui kemitraan, usaha patungan dan aliansistrategis, sehingga kemampuan untuk berhubungan dengan budaya lain menjadi kebutuhan organisasi kunci. Hal ini hanya dibayangkan bahwa organisasi yang ingin menjadi pemain global bisa melakukannya tanpa mencapai tingkat tinggi keragaman dalam tenaga kerja mereka. 9. - para pemimpin perusahaan banyak yang tidak tahu bagaimana cara mencapai kesamaan dalam proses mereka dan sistem. - banyak eksekutif tidak memahami pentingnya mencapai tingkat yang tepat dari kesamaan dalam proses mereka dan sistem - banyak dari kegiatan ini gagal mencapai tingkat kinerja yang diharapkan adalah bahwa para eksekutif sering tidak dapat menindaklanjuti keputusan sulit yang berkaitan dengan pasca-akuisisi dan pasca-merger konsolidasi 10 Saya tidak akan memikirkan diri saya sendiridan lebih baik saya memberi tahu ayah saya untuk mempertimbangkan kembali masalah merger dengan perusahaan tersebut . Questions for Application 11. Suppose you and some friends want to start a business to take tourist on wilderness backpacking expeditions. None of you has much extra money, so your plan is to start small. However, if you are successful, you would like to expand into other types of outdoor tours and perhaps even open up branches in other locations. What form of ownership should your new enterprise take, and why? 7 12. How This Affect You. Do you own or have you ever considered owning stock? If so, what steps have you taken to ensure that company management has shareholder interest in mind/ 13. Integrated. You’ve developed considerable expertise in setting up new manufacturing plants, and now you’d like to strike out on your own as a consultant who advises other companies. However, you recognized that manufacturing activity tends to expand and contract at various times during the business cycle. Do you think a single-consultant sole proprietorship or a small corporation with a half dozen or more consultants would be better able to ride out tough times at the bottom of a business cycle JAWABAN 11. Bentuk kepemilikan perusahaan yang saya akan ambil adalah penginapan, sehingga ada sangkut paut nya dengan usaha - usaha outdoor yang lain nya.Dengan demikian orang akan mudah dalam berwisata tanpa repot mencari penginapan. 12. Jika saya memiliki saham dan yang akan saya lakukan melihat bagaimana saham itu di gunakan dan memanfaatkan saham tersebut sebaik-baiknya demi bisa memajukan perusahaan. 13. Menggunakan konsultan memang perlu untuk perusahaan, namun tidak menjamin 100% suatu perusahaan akan berjalan dengan baik, karena yang membuat perusahaan maju adalah pemilik perusahaan dan SDA yang berkerja keras untuk maju . Sharpening Your Communication Skill You have just been informed that your employer is going to merge with a firm in Thailand. Because you know very little about Thailand culture and business practices, you think it might be a good idea to do some preliminary research-just in case you have to make a quick trip overseas. Using the Internet or library sources, find information on Thailand culture and customs and prepare a short report discussing such cultural differences as social 8 values, decision-making customs, concepts of time, use of body language, social behavior and manners, and legal and ethical behavior. JAWABAN Saya akan bergabung dengan sebuah perusahaan di thailand, Thailand terbagi enam: perbukitan di utara di mana gajah - gajah bekerja di hutan dan udara musim dinginnya cukup baik untuk tanaman seperti strawberry dan peach; plateau luas di timur laut berbatasan dengan Sungai Mekong; dataran tengah yang sangat subur; daerah pantai di timur dengan resor-resor musim panas di atas hamparan pasir putih; pegunungan dan lembah di barat; serta daerah selatan yang sangat cantik. Thailand juga memiliki iklim tropis yang ramah, dengan musim semi dari Maret sampai Mei, musim hujan - namun tetap banyak matahari - di Juni sampai September, dan musim dingin dari Oktober sampai Februari. Rata-rata suhu tahunan adalah 28 derajat C. Meskipun bahasa Thai hampir tak dapat dimengerti oleh wisatawan, namun bahasa Inggris dipahami luas di tempat-tempat utama seperti Bangkok, dan juga menjadi bahasa bisnis resmi di sana. Nama-nama jalan menggunakan bahasa Inggris di bawah bahasa Thai. Dan untuk transportasi Bandara internasional Bangkok adalah Don Muang, yang terhubung dengan berbagai penerbangan dari seluruh penjuru dunia. Discovering Career Opportunities Are you best suited to working as a sole proprietor, as a partner in a business, or in a different role within a corporation? For this exercise, select three businesses with which you are familiar: one run by a single person, such as a dentist’s practice or a local landscaping firm; and one that operates as a corporation, such as Target or Wal-Mart. 1. Write down what you think you would like about being the sole proprietor, one of the partners, and the corporate manager or an employee in the businesses you have selected. For example, would you like having full responsibility for the sole proprietorship? Would you like being able to consult with other partners in the partnership before making decisions? Would you like having limited responsibility when you work for other people in the corporation? 2. Now write down what you might dislike about each form of business. For example, would you dislike the risk of bearing all legal responsibility in a sole proprietorship? 9 Would you dislike having to talk with your partners before spending the partnership’s money? Would you dislike having to write reports for top managers and shareholders of the corporation? 3. Weight the pluses and minuses you have identified in this exercise. In comparison, which form of business most appeals to you? JAWABAN 1. Tentunya saya ingin menjadi pemilik tunggal sebuah perusahaan , rasa bangga memiliki sebuah perusahaan tentunya yang membuat saya ingin menjadi pemilik tunggal sebuah perusahaan, selain untuk melakukan bisnis saya juga dapat melakukan kerja sama dalam berorganisasi. 2. Jika terjadi masalah ketika dalam mengerjar apa yang saya inginkan , saya akan professional untuk tidak menyangkut paut kan masalah tersebut dengan perusahaan yang saya kelola atau jalankan 3. Saya memilih bisnis perorangan ,menjadi pemilik bisnis perorangan adalah hal yang membanggakan bagi saya , karena saya bisa mengendalikan perusahaan itu akan kemana berjalannya dan juga dapat menciptakan lapangan kerja untuk ikut membantu mengurangi pengangguran. Follow the Fortunes of the Fortune 500 Quick! Name the largest corporation in the United States, as measured by annual revenues. Give up? Just check Fortune magazine’s yearly ranking of the 500 largest U.S. companies. The Fortune 500 not only ranks corporations by size but also offers brief company descriptions along with industry statistics and additional measures or corporate performance. You can search the list by ranking, by industry, by company name, or by CEO. And to help you identify the largest international corporations, there’s a special Global 500 list as well. www.fortune.com. 10 JAWABAN CEO COMPANY RANK Bettinger, Walter W. II Bewkes, Jeffrey L. Bezos, Jeffrey P Blake, Francis S Blankfein, Lloyd C . Boyce, Gregory H Bracken, Richard M Braly, Angela F Bresky, Steven J. Britt, Glenn A. Brock, John F. Brown, Gregory Q Bryant, John A Buckley, George W Buffett, Warren E Bunch. Charles E Burd, Steven A Buke, Kevin Burns, Uesula M Busse, Keith E Butler, Gray C Camden, Cari T Camilleri, Louis C Cappelli, Gregory A Carbonari, Bruce A Carlosn, Jan Carson, James G Carlson Jr, Leroy T Carpenter, Michael A. Carrabba, Joseph A Casale, Carl M Case, Gregory C Casey, Thomas W Casper, Marc N Cavanaugh, terrence W Cazalot, clarence P. Ir Chenevert, Louis R Chambers, John T Chazen, Stephen I Chenault, Kenneth I Chirico, Emanuel Chlifton, Mathew P Cocklin, Klim R Conant, Douglas R Conde, Cristobal I Charles Schwab Time Warner Amazon.com Home Depot Goldman Sachs Group Peabody Energy HCA Holdings WellPoint Seabord Time Warner Cable Coca- cola Eterprieses Motorola Solutions Kellogg 3M Bershire Hathaway PPG Industries Safeway Consolidated Edison Xerox Northrop Grumman Steel Dynamics Automatic Data Processing Kelly Service Philip Morris International Fortune Brands Autoliv Amerigroup Telephone & Data Systems Ally Financial Cliffs Natural Resources CHS Aon CC Media Holdings Thermo Fisher Scientific Erie Insurance Group Marathon Oil United Technologies Cisco Systems Occidental Petroleum Americam Express Philips, Van Heusen Holly Atmos Energy Campbell Soup Sungard data Systems 491 95 78 30 54 338 90 42 500 137 347 116 199 97 7 181 60 184 121 72 368 275 94 452 352 329 396 450 149 447 103 286 391 227 461 29 44 62 129 91 479 289 273 321 434 11 Connor, Christop;er M Conway, John W Cook, Lan M Cordani, David M Cote, David M Coutry, Robert J Covington, Alec C. Cox, Lee Coyne, John F Cracchiolo, James M Crandall, Roger W Crane, David W Craver, Theodore F, Jr Creel, Michael A Crenshaw, William E Culp H, lawrence Jr Cunnigham, Alexander R Cutler, Alexander M D’Ambrosio, Louis J D’Souza, Francisco Dauman, Philippe P Davis, D, Scott Davis, Richard K Deaton, Chadwick C Defeo, Ronald M DeLaney, William J III Delen, Daniel M Dell, Michel S Delorenzo, David A Deyoung, Mark W Dickosn, Thomas W Dillard, William T II Dillon. David B DiMicco, Daniel R Dimon, James J.P Dioniso, John M Dolan, James L Donahoe, John J Donegan, Mark Donnelly, Scott C Dreiling, Richard W Dubow, Craig A Dugas, Richard J. Jr Duke, Michael T Dunn, Brian J Duperreault, Brian Dussek, Steven P Dutkowsky, Robert M 12 Shrewin – Williams Crown Holidays Colgate Palmoive Cigna Honeywell International Mylan Nash – Finch PG & E Corp. Western Digital Ameriprise Financial Massachusetts Mutual life Insurance NRG Energy Edisom International Enterprise products partners Publix Super Markets Danaher Wellcare Health Plans Eaton Sears Holdings Cognizant Technology Solutions Viacom United Parcel Service U.S Bancorp Baker Hughes Terex Sysco Reynolds American Dell Dole Food Alliant Techsystems Ruddick Dillard’s Kroger Nucor Morgan Chase & Co AECOM Technology Cablevision System Ebay Precision Castparts Textron Dollar general Gannett PuteGroup Wal – Mart Strores Best Buy Marsh & Mclennan NII Holdings Tech Data 308 301 160 122 81 418 449 117 251 246 101 276 198 80 102 187 420 178 57 484 180 48 126 170 485 67 284 41 341 472 498 370 25 157 13 353 321 269 409 233 188 415 486 1 47 225 406 109 Ebel, Gregory L Eck, Robert J Eckert, Robert A Edelstein, Charles B Ellison, Lawrence J Elsenhans, lyun l Elsenhans, Lynn L Engel, John J Engles, Gregg L Ergen, Charles W Ersek, hikmet Ettinger, Jeffrey M Fairbank, richard D Falk, Thomas J Fanning, Thomas A Faraci, John V Jr Farr, david N Farell, Thomas F II Farris, G Steven Felsinger, donald E Ferguson, Roger W Jr Fetter, trevor Fettig, JeffM Figueroa, John G Fink, Laurence D Finnegan, John D Fishman, steven S Fishman, Steven S Folliard, Douglas L Foshee, Douglas L Fraizer, Michael D Frazier, Kenneth C Freda, Fabrizio Fries, Michael T Frissora, Mark p Fulton, Daniel S Fusco, jack A Gallagher, Thomas C Garneau, richard Gellert, Jay M Gibson, John W Glass Dennis R Goff, Gregory F Gooch, james F Gorman, James P Graham, Donald E Grant, High Greenberg, Lon R 13 Spectra Energy Anixter international Mattel Apollo Group Boston Scientific Oracle Sunoco Wesco International Dean Foods DISH Network Western Union Hormel Foods Capital one Financial Kimberly – Clark Southern International paper Emerson Eletric Dominion Resources Apache Sempra Energy TIAA- CREF Tenet Healthcare Whirlpool Omnicare BlackRock Chubb Travelers Cos Big Lots Carmax Ei Paso Genworth Financial Merck EstéeLauder Liberty Global Hertz Glibal holidings Weyerhaeuser Calpine Genuine Parts Abitibi Bowater Health Net Oneok Lincoln National Tesoro RadioShack Morgan Stanley Washington Post Monsanto UGI 441 414 392 452 305 96 68 443 203 193 431 325 134 130 147 105 120 162 206 274 87 266 143 371 282 185 106 453 311 481 243 53 307 255 315 354 349 215 474 179 189 235 128 492 63 470 234 407 Grewcock, Bruce E. Peter Kiewit Sons' 249 Guzzi, Anthony J. Emcor Group 439 Hackett, James T. Anadarko Petroleum 223 Haldeman, Charles E. Jr. Freddie Mac 20 Hall, Grayson Regions Financial 293 Hambrick, James L. Lubrizol 423 Hammergren, John H. McKesson 15 Hannah, David H. Reliance Steel & Aluminum 367 Hanrahan, Paul T. AES 150 Harrold, Jeffrey F. Auto-Owners Insurance 425 Harvey, J. Brett Consol Energy 428 Havenstein, Walter P. SAIC 219 Hawkins, William A. III Medtronic 158 Hay, Lewis III NextEra Energy 161 Hayes, John A. Ball 300 Hemsley, Stephen J. UnitedHealth Group 22 Henslee, Gregory L. O'Reilly Automotive 424 Herkert, Craig R. Supervalu 61 Hess, John B. Hess 74 Hesse, Daniel R. Sprint Nextel 85 Hesterberg, Earl J. Group 1 Automotive 413 Hewitt, Bradford L. Hickey, William V. 14 Thrivent Financial for Lutherans Sealed Air 318 490 Hicks, Ken C. Foot Locker 446 Hooley, Joseph L. State Street Corp. 253 Huntsman, Peter R. Huntsman 264 Iger, Robert A. Walt Disney 65 Immelt, Jeffrey R. General Electric 6 Izzo, Ralph Public Service Enterprise Group 201 Jackson, Michael J. AutoNation 197 Jackson, Darren R. Advance Auto Parts 387 Jacobs, Paul E. Qualcomm 222 Jennings, Michael C. Frontier Oil 389 Jobs, Steven P. Apple 35 Joerres, Jeffrey A. Manpower 138 Johnson, Jay L. General Dynamics 86 Johnson, William R. H.J. Heinz 232 Johnson, William D. Progress Energy 240 Johnson, Gregory E. Franklin Resources 393 Jones, Clayton M. Rockwell Collins 478 Joyce, Rene R. Targa Resources 416 Judge, Jonathan J. First Data 236 Jung, Andrea Avon Products 226 Kabat, Kevin T. Fifth Third Bancorp 326 Kandarian, Steven A. MetLife 46 SPX 460 Kearney, Christopher J. 15 Kelly, Edmund F. Kelly, Robert P. Liberty Mutual Insurance Group 82 Bank of New York Mellon Corp. 165 Kelly, Gary C. Southwest Airlines 205 Kelly, Richard C. Xcel Energy 237 Kennedy, Kevin J. Avaya 445 Kenny, Gregory B. General Cable 465 Kent, Muhtar Coca-Cola 70 Ketchum, Mark D. Newell Rubbermaid 397 Keyes, James W. 10036 Blockbuster Kinder, Richard D. Kinder Morgan 294 King, Kelly S. BB&T Corp. 220 King, David P. Laboratory Corp. of America 447 Kleinfeld, Klaus Alcoa 123 Klesse, William R. Valero Energy 24 Knauss, Donald R. Clorox 411 Koffel, Martin M. URS 267 Kramer, Richard J. Goodyear Tire & Rubber 139 Kravis, Henry R. KKR 256 Kullman, Ellen J. DuPont 84 Lamneck, Kenneth T. Insight Enterprises 471 Lance, Howard L. Harris 429 Laphen, Michael W. Computer Sciences 155 Larsen, Marshall O. Goodrich 337 16 Lauren, Ralph Polo Ralph Lauren 451 Lechleiter, John C. Eli Lilly 115 Leonard, J. Wayne Entergy 213 Lesar, David J. Halliburton 144 Levine, Howard R. Family Dollar Stores 302 Lillie, James E. Jarden 379 Lindner, S. Craig American Financial Group 489 Lindner lll, Carl H. American Financial Group 489 Liveris, Andrew N. Dow Chemical 45 Livingston, Robert A. Dover 331 Long, Michael J. Arrow Electronics 140 Loranger, Steven R. ITT 217 Lorberbaum, Jeffrey S. Mohawk Industries 427 Lord, Albert L. SLM 344 Loveman, Gary W. Caesars Entertainment 277 Lovett, Michael J. Charter Communications 333 Ludwig, Edward J. Becton Dickinson 316 Luke, John A. Jr. MeadWestvaco 373 Lundgren, Terry J. Macy's 107 Lundgren, John F. Stanley Black & Decker 288 Lynch, Peter L. Winn-Dixie Stores 324 Lynch, William J. Jr. Barnes & Noble 395 Mackey, John P. Whole Foods Market 273 17 MacMillan, Stephen P. Stryker 323 Maffei, Gregory B. Liberty Media 224 Main, Timothy L. Jabil Circuit 182 Maki, Mark A. Enbridge Energy Partners 309 Manganello, Timothy M. BorgWarner 403 Manning, Dennis J. Guardian Life Ins. Co. of America 245 Mansell, Kevin B. Kohl's 142 Marchionne, Sergio Chrysler Group 59 Marks, Terrance M. Pantry 363 Marriott, J.W. Jr. Marriott International 210 Martin, Craig L. Jacobs Engineering Group 250 Martin, Samuel M. III Great Atlantic & Pacific Tea 278 Martin, John C. Gilead Sciences 299 Martin, Murray D. Pitney Bowes 421 Martire, Frank R. Fidelity National Information 426 Services Mathas, Theodore A. New York Life Insurance 71 McCallister, Michael B. Humana 79 McClanahan, David M. CenterPoint Energy 279 McClean, Murray R. Commercial Metals 361 McClendon, Aubrey K. Chesapeake Energy 263 McClure, Charles G. Jr. Meritor 463 McDonald, Robert A. Procter & Gamble 26 18 McGee, Liam E. Hartford Financial Services 117 McGlade, John E. Air Products & Chemicals 271 McGraw III, Harold W. McGraw-Hill 372 McGregor, Scott A. Broadcom 343 McIntire, Lee A. CH2M Hill 422 McNerney, W. James Jr. Boeing 36 McReynolds, John W. Energy Transfer Equity 351 Mehrotra, Sanjay SanDisk 468 Merlo, Larry J. CVS Caremark 21 Meyrowitz, Carol M. TJX 119 Miller, Merrill A. Jr. National Oilwell Varco 202 Miller, James H. PPL 280 Miller, Alan B. Universal Health Services 408 Mohapatra, Surya N. Quest Diagnostics 320 Mooney, Beth E. KeyCorp 417 Moonves, Leslie CBS 174 Moore, Patrick J. Smurfit-Stone Container 369 Moore, Jack B. Cameron International 375 Moorman, Charles W. IV Norfolk Southern 261 Moran, Robert F. PetSmart 400 Morris, Michael G. American Electric Power 169 Morris, James T. Pacific Life 405 Morrison, Craig O. 19 Momentive Specialty Chemicals 433 Moynihan, Brian T. Bank of America Corp. 9 Mulally, Alan R. Ford Motor 10 Mulva, James J. ConocoPhillips 4 Murai, Kevin M. Synnex 281 Murdoch, K. Rupert News Corp. 83 Murphy, Glenn K. Gap 167 Murren, James J. MGM Resorts International 380 Neary, Daniel P. Mutual of Omaha Insurance 399 Neidorff, Michael F. Centene 493 Nelms, David W. Discover Financial Services 291 Nelson, Ronald L. Avis Budget Group 432 Neubauer, Joseph Aramark 194 Newsome, Gary D. Health Management Associates 435 Niblock, Robert A. Lowe's 50 Niederauer, Duncan L. NYSE Euronext 495 Ninivaggi, Daniel A. Icahn Enterprises 270 Nooyi, Indra K. PepsiCo 43 Nordstrom, Blake W. Nordstrom 254 Nosbusch, Keith D. Rockwell Automation 466 Novak, David C. Yum Brands 214 Nuti, William R. NCR 469 O'Brien, Richard T. Newmont Mining 260 O'Brien, James J. Jr. Ashland 272 20 O'Brien, Thomas M. TravelCenters of America 385 O'Connor, Sean M. INTL FCStone 51 Oberhelman, Douglas R. Caterpillar 58 Otellini, Paul S. Intel 56 Otis, Clarence Jr. Darden Restaurants 332 Page, Larry Google 92 Palmisano, Samuel J. International Business Machines 18 Pandit, Vikram S. Citigroup 14 Papa, Mark G. EOG Resources 377 Parker, Mark G. Nike 135 Parker, W. Douglas US Airways Group 208 Parkinson, Robert L. Jr. Baxter International 192 Paz, George Express Scripts 55 Penske, Roger S. Penske Automotive Group 228 Perez, Antonio M. Eastman Kodak 327 Pigott, Mark C. Paccar 238 Plant, John C. TRW Automotive Holdings 171 Policinski, Christopher J. Land O'Lakes 218 Pollock, Robert B. Assurant 285 Pope, C. Larry Smithfield Foods 216 Post, Glen F. III Qwest Communications 209 Post, Glen F. III CenturyLink 334 Powell, Kendall J. General Mills 166 21 Prokopanko, James T. Mosaic 346 Pyott, David E.I. Allergan 457 Salem, Enrique T. Symantec 382 OfficeMax 330 Sargent, Ronald L. Staples 108 Sasser, Bob Dollar Tree 390 Saunders, Joseph W. Visa 297 Scangos, George A. Biogen Idec 476 Scanlon, George P. Fidelity National Financial 398 Scarborough, Dean A. Avery Dennison 356 Schlifske, John E. Northwestern Mutual 112 Schrock, Charles A. Integrys Energy Group 430 Schultz, Howard D. Starbucks 229 Seaton, David T. Fluor 124 Seidenberg, Ivan G. Verizon Communications 16 Seifert, Thomas J. Advanced Micro Devices 357 Sen, Laura J. BJ's Wholesale Club 221 Sharer, Kevin W. Amgen 163 Shattuck, Mayo A. III Constellation Energy 172 Sherrill, Gregg M. Tenneco 386 Shivery, Charles W. Northeast Utilities 459 Shrader, Ralph W. Booz Allen Hamilton Holding 438 Sinegal, James D. Costco Wholesale 28 Saligram, Ravichandra K. 22 Skaggs, Robert C. Jr. NiSource 362 Skinner, James A. McDonald's 111 Slager, Donald W. Republic Services 296 Slifka, Eric Global Partners 306 Smisek, Jeffrey A. United Continental Holdings 114 Smith, Frederick W. FedEx 73 Smith, Donnie Tyson Foods 93 Smith, Wayne T. Community Health Systems 190 Smith, Craig R. Owens & Minor 295 Smith, O. Bruton Sonic Automotive 339 Smits, Marcel H. M. Sara Lee 191 Smucker, Timothy P. J.M. Smucker 482 Smucker, Richard K. J.M. Smucker 482 Snow, David B. Jr. Medco Health Solutions 34 Sola, Jure Sanmina-SCI 366 Solso, Theodore M. Cummins 186 Speer, David B. Illinois Tool Works 156 Spierkel, Gregory M.E. Ingram Micro 75 Splinter, Michael R. Applied Materials 259 Stack, Edward W. Dick's Sporting Goods 464 Standley, John T. Rite Aid 100 Starks, Daniel J. St. Jude Medical 436 Stebbins, Paul H. World Fuel Services 133 23 Stebbins, Donald J. Visteon 319 Steiner, David P. Waste Management 196 Steinhafel, Gregg W. Target 33 Stephenson, Randall L. AT&T 12 Stevens, Robert J. Lockheed Martin 52 Stevens, Jeff A. Western Refining 298 Storch, Gerald L. Toys "R" Us 176 Stotlar, Douglas W. Con-way 454 Strangfeld, John R. Jr. Prudential Financial 64 Strianese, Michael T. L-3 Communications 159 Stroucken, Albert P.L. Owens-Illinois 345 Stumpf, John G. Wells Fargo 23 Sullivan, William P. Agilent Technologies 419 Surma, John P. Jr. United States Steel 148 Swanson, William H. Raytheon 104 Swienton, Gregory T. Ryder System 437 Szews, Charles L. Oshkosh 252 Szymanczyk, Michael E. Altria Group 154 Wadhams, Timothy Masco 314 Wainscott, James L. AK Steel Holding 383 Walls, Robert H. Jr. CC Media Holdings 391 Walsh, J. Michael Core-Mark Holding 412 Walter, W. Edward Host Hotels & Resorts 494 24 Wandell, Keith E. Harley-Davidson 458 Ward, Michael J. CSX 230 Washkewicz, Donald E. Parker Hannifin 248 Wasson, Gregory D. Walgreen 32 Watjen, Thomas R. Unum Group 239 Watson, John S. Chevron 3 Weeks, Wendell P. Corning 350 Weidman, David N. Celanese 388 Weldon, William C. Johnson & Johnson 40 Wells, James M. III SunTrust Banks 244 West, David J. Hershey 402 Wexner, Leslie H. Limited Brands 258 White, Miles D. Abbott Laboratories 69 White, Michael D. DirecTV 110 White, W. Brett CB Richard Ellis Group 440 White, Brett CB Richard Ellis Group 440 Wiehoff, John P. C.H. Robinson Worldwide 265 Williams, Michael J. Fannie Mae 5 Williams, John D. Domtar 394 Wilson, Thomas J. Allstate 89 Wise, Allen F. Coventry Health Care 212 Wiseman, Eric C. VF 310 Woertz, Patricia A. Archer Daniels Midland 39 25 10752 Wood, David M. Murphy Oil 113 Wood, Roger J. Dana Holding 376 Woodring, A. Greig Reinsurance Group 290 of America Wren, John D. Omnicom Group 195 Zimpleman, Larry D. Principal Financial 268 Zollars, William D. YRC Worldwide 488 Adelson, Sheldon G. Las Vegas Sands 342 Adkerson, Richard C. Freeport-McMoRan 136 Copper & Gold Akerson, Daniel F. General Motors 8 Alexander, Anthony J. FirstEnergy 183 Allen, Samuel R. Deere 98 Amos, Daniel P. Aflac 125 Anastasio, Curtis V. NuStar Energy 497 Anderson, Richard H. Delta Air Lines 88 Anderson, Gerard M. DTE Energy 283 Anderson, David R. American Family 358 Insurance Group Anderson, R. John Levi Strauss 496 Andreotti, Lamberto Bristol-Myers Squibb 131 Angel, Stephen F. Praxair 241 Apotheker, Léo Hewlett-Packard 11 26 Appleton, Steven R. Micron Technology 287 Armstrong, Greg L. Plains All American Pipeline 99 Armstrong, Alan S. Williams 257 Arpey, Gerard J. AMR 118 Austrian, Neil R. Office Depot 211 Baker, Douglas M. Jr. Ecolab 378 Ballmer, Steven A. Microsoft 38 Balmuth, Michael A. Ross Stores 303 Banga, Ajaypal S. MasterCard 410 Barasch, Richard A. Universal American 401 Barrett, George S. Cardinal Health 19 Barrett, John F. Western & Southern Financial 456 Group Bartz, Carol A. Yahoo 365 Benmosche, Robert H. American International Group 17 Bergman, Stanley M. Henry Schein 317 Berkett, Neil A. Virgin Media 374 Berkley, William R. W.R. Berkley 475 Bernhard, James M. Jr. Shaw Group 336 Bertolini, Mark Aetna 77 27 ONLINE EXPLORATION Find out what is required to incorporate a business in your state. You might begin by searching the CCH Business Owner’s Toolkit site at www.toolkit.cch.com. If you were going to start a small business, would you choose to incorporate or choose a different form of legal organization? List the pros and cons that incorporation presents for the type of business you would consider. JAWABAN Untuk menggabungkan atau membangun bisnis tentu saja ada pro dan kontra.Ada beberapa hal yang harus di perhatikan di antaranya: Tentukan lokasi Anda Tentukan jenis Corporation Pemilihan Direksi perusahaan Jenis saham bagi pemegang saham Mendapatkan sertifikat pendirian Proses dan file dokumen 28