Best Booth
Presentation
Elements
Martin M. Pegler
Why do we display?
“We show in order to sell. Display or
visual merchandising is ‘showing’
products and concepts at their very
best, with the end purpose of making
a sale…we do attempt to convince
the viewer of the value of the object,
the store promoting the object, or the
organization behind the concept.”
Martin M. Pegler has been a professor for thirty years at the Fashion Institute of Technology in New York in the
Display & Exhibit Design Department. A leading expert in his field for over 60 years, Martin hosts seminars in the
United States as well as in Latin America, Europe and the Pacific Rim. He has authored 83 books and his textbook,
Visual Merchandising and Display, is used in universities around the world. Martin has been presented with lifetime
achievement awards by the Professionals for the Advancement of Visual Education as well as by PAVE, Planning &
Visual Education Partnership.
He has also been inducted into the Visual Merchandising and Display Industries' Hall of Fame and is an elected
member of the Society of Visual Merchandisers.
Martin M. Pegler
Why do we display?
 Encourage
buyers to enter the booth
 Get the buyer to pause and “shop”
 Establish, promote, and enhance the
supplier’s visual image
 Introduce and explain new products
 Educate buyers
 Sell by showing or promoting
Use
Of:
Theme & Color
Color promotes interest and highlights products. If this presentation
were all in white chances are it wouldn’t attract your attention!
Use
Of:
Theme & Color
Note the white carpet and the orange walls. The white sets off the
orange and the orange highlights the products. Notice the set up of
this booth. The front is open and inviting and allows buyers to “come
in.” There is a nice amount of product represented without over
crowding with too much product in the display.
Use
Of:
Theme & Color
Here is an example of merchandising
colorful product on a clean
background. This is also a good
example of how to display many
objects without overcrowding.
Use
Of:
Theme & Color
This booth shows use of a
monochromatic color way to set off
the product.
Use
Banners as Visual Theme
Of:
Promote your
brand and
image through
graphics. Notice
how one graphic
showcases the
name and logo
of the company
and the other
graphic
immediately tells
you what kind of
products to
expect. Using
curtains or fabric
as a backdrop
creates interest.
**Note that most trade show halls require fabrics to be flame retardant. Check
rules and regulations before making any fabric plans. **
Use
Banners as Visual Theme
Of:
The brand
is
prominent
in the
graphic,
the color in
the
product
graphic
draws your
eye and
displays
the
product
function.
Use
Of:
Background Theme
The use of fabric offers many cost benefits to the exhibitor including
the ability to use great graphics and colors.
Use
Of:
Background Theme
The graphics used here showcases the different product categories
that this company sells.
Use
Of:
Background Theme
Pops of color against a white background creates a clean and bright
presentation. The black tables offsets the colorful and bright product.
Use
Of:
Background Theme
Using product
images on the
backdrop
showcases the
product range
and allows the
booth space to
be maximized
while remaining
uncluttered