Programme Specification Template
UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
This Programme Specification provides a concise summary of the main features of the programme
and the learning outcomes that a typical student might reasonably be expected to achieve and
demonstrate if he/she takes full advantage of the learning opportunities that are provided.
Sources of information on the programme can be found in Section 17
1. Awarding Institution / Body
University of Central Lancashire
2. Teaching Institution and Location
of Delivery
University of Central Lancashire / Preston Campus
3. University School/Centre
School of Film, Media and Performance
4. External Accreditation
5. Title of Final Award
Postgraduate Certificate in Creative Business
Management
6. Modes of Attendance offered
Part-time
Block
7. UCAS Code
8. Relevant Subject Benchmarking
Group(s)
General Business and Management
9. Other external influences
Research by Creative Lancashire (LCC)
Creative and Cultural Skills (2006), The Creative
Blueprint: The Sector Skills Agreement for the Creative
and Cultural Industries. The Skills Needs Assessment
Student Employability Profiles (HEA Sept. 2006)
April 2010
10. Date of production/revision of this
form
11. Aims of the Programme
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To introduce students to the concepts, theories and practice of creative business
management
To enable a critical understanding and evaluation of organisational values, culture,
policies and practice of creative organisations
To introduce students to the key functions of marketing, finance and project management
within a creative business context
To facilitate the application of knowledge and skills to real-world situations
To enable personal development with respect to transferable skills in a creative context.
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Programme Specification Template
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
A1. The core functions (marketing, operations, finance and human resource management) within business
organisations.
A2. The importance of organisational structure and culture
A3. The relationship between motivational theories and leadership practice
A4. Business/Organisational environmental analysis - both internal and external
Teaching and Learning Methods
Combination of lecture, tutor-led workshops, live case-studies, group activities and presentations from
creative entrepreneurs. Also self-directed learning (work placement).
Assessment methods
Individual coursework, case study scenarios, group work, group presentations, live briefs.
B. Subject-specific skills
B1. The different approaches to management and leadership and theories of organisations.
B2. Behaviour of organisations and the market environment
B3. Demonstrate an understanding of the role of marketing, advertising and sales; financial
management and project management in the creative context.
Teaching and Learning Methods
Combination of lecture, tutor-led workshops, live case-studies, group activities and presentations from
creative entrepreneurs. Also self-directed learning (work placement).
Assessment methods
Individual coursework, case study scenarios, group work, group presentations, live briefs.
C. Thinking Skills
C1. Demonstrate competence in a broad range of cognitive skills (research, analysis/synthesis and
evaluation).
C2. Engage in critical analysis – both with respect to business development and management issues.
C3. Integrate academic understanding and experience in the discussion, analysis and exposition of a
professional or organisational issue
C4. Apply problem-solving and decision-making techniques within a creative business environment.
Teaching and Learning Methods
Combination of lecture, tutor-led workshops, live case-studies, group activities and presentations from
creative entrepreneurs. Also self-directed learning (work placement).
Assessment methods
Individual coursework, case study scenarios, group work, group presentations, live briefs, blogs,
interim placement report, placement project.
D. Other skills relevant to employability and personal development
D1. Demonstrate an understanding of working with others, teamwork, groups and group dynamics
D2. Investigate and propose improvements to management and business performance.
D3. Demonstrate appropriate communication and interpersonal skills in a creative business
environment
D4. Demonstrate creativity and co-operation in all tasks set.
D5. Describe and reflect upon personal strengths and development needs within the creative sector.
Teaching and Learning Methods
Combination of lecture, tutor-led workshops, live case-studies, group activities and presentations from
creative entrepreneurs. Further, students will undertake a 24 week supervised work placement where
they will be expected to apply the skills detailed above.
Assessment methods
Individual coursework, case study scenarios, group work, group presentations, live briefs, blogs,
interim placement report, placement project.
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Programme Specification Template
13. Programme Structures*
Level
Level 4
Module
Code
DD4203
DD4204
DD4205
Module Title
Business management in the
creative context
Work placement for creatives
Managing activities in the
creative context
14. Awards and Credits*
Credit
rating
20
20
20
Postgraduate Certificate
Requires 60 credits at Level 4 or
above
15. Personal Development Planning
We aim to train students to take responsibility for their own learning and career development; to be
able to evaluate their strengths and weaknesses and conduct a skills audit to develop a critical
practice. This would cover an analysis of their general key skills base, for example: use of English,
literacy and writing skills, numeracy, communication skills and use of IT. Students will be encouraged
to evaluate their strengths and weaknesses on a continual basis as they progress through different
points during the course. Students will be directed by the tutor to resources/workshops as
appropriate.
PDP is designed to provide students with an opportunity to develop the skills required for their chosen
career. This staged approach enables continual review and evaluation so that students can
progressively enhance their skills and plan to direct their learning towards success upon graduation.
The work placement opportunity will provide an excellent opportunity for students to enhance and
develop their employability skills. Further the assessment of this module is designed to ensure that
students will have the opportunity for regular feedback on their progress towards the acquisition and
development of their key skills. The final project of this module is designed to ensure that students
critically engage with a creative business using acquire knowledge and skills to solve a rel-life
problem.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications,
together with appropriate experience and skills required for entry to study. These criteria may be
expressed as a range rather than a specific grade. Amendments to entry requirements may have
been made after these documents were published and you should consult the University’s website for
the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
For entry to the Postgraduate Certificate in Creative Business and Management, one of the following
is required:
 A recognised UK first degree or its equivalent
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A BTEC HND or HNC
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NVQ Level 4
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An equivalent professional qualification
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Professional or technical experience deemed to be appropriate for this programme.
Applications from all candidates will be considered on their merits and in the light of the nature and
scope of the programme or work proposed. Informal enquiries are welcomed and will normally be
followed by an initial advisory interview.
17. Key sources of information about the programme
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Programme Specification Template
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Fact Sheet
University website
School website
Student course handbook
University Prospectus
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18. Curriculum Skills Map
Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed
Programme Learning Outcomes
Core (C),
Compulsory
Module
(COMP) or
Knowledge and
Subject-specific
Level Code
Module Title
Option (O)
understanding
Skills
Thinking Skills
e.g. LEVEL 4
A1
Note:
Business Management in the
DD4203 creative context
COMP
Work placement in the
DD4204 creative context
COMP
Managing activities in the
DD4205 creative context
COMP
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A2
A3
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A4
B1
B2
B3
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C1
C2
C3
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C4
Other skills relevant to
employability and
personal development
D1
D2
D3
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Mapping to other external frameworks, e.g. professional/statutory bodies, will be included within Student Course Handbooks
D4
D5
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