Joint Launch Copy Blocks for “Business Servers” and “Upgrade the
Desktop” Mini-Campaigns
Guidance
The following copy blocks can be used in your demand generation activities and marketing material supporting
sales of Windows 7 Professional and the Windows Server 2008 family (Windows Server 2008 R2 Foundation,
Windows Server 2008 R2 Standard, Windows Small Business Server 2008, Windows Essential Business Server 2008,
and Windows Server 2008 R2 Enterprise) for your small business customers.
There are two sets of copy blocks; the first is for Small Business and does not include messages for server
virtualization, and the second set is appropriate for Mid-market companies and includes messages for server
virtualization. Please use the set most appropriate for your target customers.
For Small Business
Windows® 7 Professional and the Windows Server® 2008 family for the SMB Audience
Introduction
With Less, Do More—Windows® 7 Professional and the Windows Server® 2008 family*
Your company has many ongoing needs; improving personal and organizational productivity, better organizing and
safeguarding of information, and getting the most out of your IT investments. Introducing the right technology into
your business can help you accomplish these goals and save you time and money, keeping you focused on your
business and not on technology.
1. Get More Done
Need better access to your data?
Get more done in and out of the office and stay better connected to your colleagues and customers with
Windows® 7 Professional and the Windows Server® 2008 family*. From almost anywhere, you can easily and very
securely access critical information stored on your personal computer, in an e-mail message or attachment, or
centrally on a server. Even when outside the network, you can still work offline, and your work is synchronized
once you reconnect to the server. In addition, your employees can control versions of documents with colleagues
and securely share resources such as printers and business applications.
2. Safeguard Your Work
Afraid of losing data on your PC?
Stay safer online and help safeguard your work with Windows® 7 Professional and the Windows Server® 2008
family*. To help keep your vital information highly secure from threats, Internet Explorer® 8 offers the latest in
Web browser technology. User permissions on file shares help ensure only those who are authorized can access
restricted data on the server. You can also encrypt a specific file or folder containing sensitive information such as
social security numbers or financial records. In addition, advanced backup features enable you to schedule periodic
backups to save your data or your entire system image to a network location.
3. Gain More IT Control and Flexibility
Need more time with customers?
Spend less time resolving IT issues and more time interacting with your customers. Windows® 7 Professional and
the Windows Server® 2008 family* include powerful built-in tools to help simplify the management of your
personal computers and network, including diagnostics and troubleshooters to help resolve problems quickly. You
can also add Windows 7 Professional personal computers to your network, update users, manage network health,
and install the latest security updates. In addition, most Windows® XP applications are compatible with Windows
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7. For those that are not, you can use Windows XP Mode** to run many older productivity applications directly
from your desktop.
Summary
Windows® 7 Professional and the Windows Server® 2008 family* deliver rich, powerful new features that help you
complete your work more effectively and efficiently. You’ll also gain peace of mind knowing that the data on your
personal computers, network, and servers are highly protected. It’s a great way to get more out of your existing IT
investments and deliver better service to your customers.
* Talk to your IT specialist to determine the right server for your business. Specific features and capabilities will
differ by product selected.
**Windows XP Mode requires either 1) OEM pre-installation or 2) post-purchase installation of Windows XP Mode
(which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC.
Both Windows XP Mode and Windows Virtual PC can be downloaded from
www.windows.com/business/downloads. For more information on system requirements, go to
www.microsoft.com/virtual-pc.
Additional Partner Information:
To help you identify which server solution best fits the needs of your small and midsize business customers use the
materials from the “Recommend The Right Server Solution Tool”
(https://partner.microsoft.com/global/salesmarketingsection/smsalessassessment/sabtat) and the Business
Servers campaign. The tool follows a question and answer-based decision tree flow, helping you to uncover your
customers’ current business infrastructure, future aspirations, and sales and services opportunities for your own
business. The outcome presents a server solution from the Windows Server 2008 family.
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For Mid-Market
Windows® 7 Professional and the Windows Server® 2008 family with Hyper-V for the SMB Audience
Introduction
With Less, Do More—Windows® 7 Professional and the Windows Server® 2008 family*
Your company has many ongoing needs; improving personal and organizational productivity, better organizing and
safeguarding of information, and getting the most out of your IT investments. Introducing the right technology into
your business can help you accomplish these goals and save you time and money, keeping you focused on your
business and not on technology.
1. Get More Done
Need better access to your data?
Stay better connected to your colleagues, customers, and information with Windows® 7 Professional and the
Windows Server® 2008 family*. From almost anywhere, you can easily and very securely access critical information
stored on your personal computer, in an e-mail message or attachment, or centrally on a server. In addition,
enhanced virtualization technology keeps vital server workloads available around the clock. When outside the
network, you can still work offline—your work is synchronized once you reconnect to the server. Your employees
can also control versions of documents with colleagues and securely share resources such as printers and business
applications.
2. Safeguard Your Work
Afraid of losing data on your PC?
Stay safer online and help safeguard your work with Windows® 7 Professional and the Windows Server® 2008
family*. To help keep your vital information highly secure from threats, Internet Explorer® 8 offers the latest in
Web browser technology. User permissions on file shares help ensure only those who are authorized can access
restricted data on the server. Powerful virtualization features help improve business continuity and prevent data
loss. You can also encrypt specific files or folders containing sensitive information such as social security numbers
or financial records. In addition, advanced backup features enable you to schedule periodic backups to save your
data or your entire system image to a network location.
3. Gain More IT Control and Flexibility
Need more time with customers?
Spend less time resolving IT issues and more time interacting with your customers. Windows® 7 Professional and
the Windows Server® 2008 family* include powerful virtualization technology to help you reduce IT complexity,
prevent downtime, and get even more out of your existing IT investments. You can also easily add Windows 7
Professional personal computers to your network, update users, manage the network health, and install the latest
security updates. In addition, most Windows® XP applications are compatible with Windows 7. For those that are
not, you can use Windows XP Mode** to run many older productivity applications directly from your desktop.
Summary
Windows® 7 Professional and the Windows Server® 2008 family* with Hyper-V deliver rich, powerful new features
that help you complete your work more effectively and efficiently. You’ll also gain peace of mind knowing that the
data on your personal computers, network, and servers are highly protected. It’s a great way to get more out of
your existing IT investments and deliver better service to your customers.
* Talk to your IT specialist to determine the right server for your business. Specific features and capabilities will
differ by product selected.
**Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode
(which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC.
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Both Windows XP Mode and Windows Virtual PC can be downloaded from
www.windows.com/business/downloads. For more information on system requirements, go to
www.microsoft.com/virtual-pc.
Additional Partner Information:
To help you identify which server solution best fits the needs of your small and midsize business customers use the
materials from the “Recommend The Right Server Solution Tool”
(https://partner.microsoft.com/global/salesmarketingsection/smsalessassessment/sabtat) and the Business
Servers campaign. The tool follows a question and answer-based decision tree flow, helping you to uncover your
customers’ current business infrastructure, future aspirations, and sales and services opportunities for your own
business. The outcome presents a server solution from the Windows Server 2008 family.
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