SHAAMS-Social Acceleration
-State of the art in LebanonPresented by Krystel Khalil
Berytech
Objective
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Evaluate social perception towards solar energy
Address societal agents and promote a cultural and behavioral
change towards this subject
Plan targeted initiatives for social acceleration
Stimulate stakeholders to approach solar energy solutions increasing
both their capacity to learn and to influence the development of the
sector
Promote public participation and access to information on solar
Question
Improve cross-sector “active awareness” initiatives and
enforce informational initiatives
Generate a more receptive environment for the implementation and
use of solar energy solutions
A survey study addressed target audience, involved in promoting
and practicing topics in science and environmental fields including:
• Science and environment faculties of major universities in
Lebanon, responsible of educating young generation about the
environment though academic courses, experimental
laboratories
• Public and private organizations having environmental initiatives
and activities
• Consultants, architects and contractors
• Research institutions
Major conclusions reflecting social
perception towards solar energy:
• Majority consider that the actual percentage of renewable energy of the total
production is less than 10%
• When speaking of solar energy, majority refer to solar thermal
• Respondents consider that the lack of renewable energy in Lebanon is mostly
due to the lack of political will from the decision makers
• Majority think that the production of renewable energy is more expensive than
the average
• Majority are willing to participate in public hearings and roundtables on energy
issues and collaborate with NGOs around related activities
SWOT
HARMFUL
HELPFUL
EXTERNAL ORIGIN
INTERNAL ORIGIN
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Project is in line with an environmental priority in
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Lack of information about solar energy
Lebanon
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Perception refers to high cost of renewable energy
raw material
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Lack of political will of decision makers
Climate change threat is not taken seriously into
consideration
Political instability
Support of academic institutions and media
interest
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Good awareness and willingness to collaborate
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Many environmental activities and initiatives
Academic institutions and NGOs are dynamic in
this field
New initiatives to support solar energy
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People are willing to collaborate with
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organizations for awareness campaign and
activities
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Recommendations
• Academic institutions and organizations are major players for the
promotion of solar energy and environmental initiatives thus they can
have important role in supporting SHAAMS initiative
• SHAAMS awareness campaign should highlight all aspects of solar energy
and related impact to the general audience
• A support strategy is to focus on business sector and raise awareness
through CSR and social programs.
• To support SHAAMS campaign, a cooperation with media sector and
NGOs is necessary by supporting targeted activities such as conferences,
public hearings, social media, articles and publications, thus, mobilizing
key actors…
• Build synergy with existing environmental initiatives to maximize impact
• Promote SHAAMS platforms to be a reference for raising questions, and
posting information
SHAAMS Social Platforms
Website www.shaams.org
Newsletter
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Promote SHAAMS updates
Latest news, initiatives
Testimonials
Upcoming events
Dissemination in all partners’ networks
SHAAMS Social Profiles
Don’t hesitate to share with us:
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Activities and initiatives related to renewable &
solar energy
Programs encouraging innovation in solar energy
Awareness events
Interest & questions in a specific research topic
info@berytech.org
Thank you.