Digital School - WAVE-CIT Marketing Blog

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• MKCL’s Digital School
• Dealership of MKCL’s Software Solutions
– MKCL's Libreria
– Web Portal
– Online School Admission
• IT Infrastructure Services & Support
NEED?
• NEED
– IT Infrastructure Availability
– Potential Manpower Availability
– Premises Availability
– Learning Environment
– More Exposure
– More Business
• Benefits to Center:
– Increased Profit
– Utilization of Resources
– Less Investment
– Availability of Potential Learners
– Additional Source of Income
Digital School
Digital School
• Introduction:
– Digital School is a program that empowers school
children to capture various learning experiences in
a technology enabled and teacher facilitated
environment by means of different activities,
continuous assessment and interactivities
complementing the school curricula. OR
– Digital School is a program that empowers
evaluation at the school stage which is to help the
learner's improvement in their scholastic areas
and to develop Life Skills and attitudes with
reference to the larger context and canvas of life.
eLearning
environment:
ERA
Co-curricular
Activities and
open ended
activities
Digital
School
Learning
Facilitation
by Teacher
Interactivities
through
multimedia
content
• Target Customers
– Schools
• Private
• Public
• Government
• Municipal
• Approach:
– Deployment of eLearning platform inside school
for school children.
– Offer co-curricular and extra curricular multimedia
based interactive learning content complementing
the curricula for school children.
– Continuous Comprehensive Evaluation (CCE)
– The continuous assessments help to evoke the
attitude and ability of self exploration in student.
– Design and conduct facilitator led activities
complementing the curricula for school children.
• Subjects covered for 5th to 10th Standard
– Science
– Mathematics
– Environmental Science
– History, geography, Social Science
– IT skills
– Languages
• Marathi
• English
• Per License Fees
– For 1 + 5 setup, Digital School license fee is Rs.
72,000/- Plus Service Tax as applicable for 1 year.
– A license renewal charge is Rs. 72,000/- Plus
Service Tax as applicable for 1 year.
– Distributor share is 20% of per license fee i.e. Rs.
14,400/-
Dealership
for
MKCL’s Educational
eGovernance Solutions
LIBRERIA & WEB PORTAL
Libreria
• Introduction
– Premier state of art Library management system,
to meet the needs of libraries.
– Designed to automate all functionalities and
operations of library according to international
standards.
• Objective:
– Flexible
– Efficient
– Cost effective and
– User-friendly system
• Prospective Clients
– Academic libraries
– College libraries
– Corporate houses
– Public libraries
• Introduction
– Face of any Organization.
– Communication medium.
– No need of technical knowledge to update
website.
– Presence of department/organization portal
necessity due to Right to Information Act.
– After considering the requirements and guidelines
of Govt. of India
– MKCL has designed a web portal solution called
“PRAVAKTA”.
• Objective
–
–
–
–
–
–
Let people know about the organization/ department.
Improve image of the organization/department.
Transform the organization by giving updated information.
Mirror of the organization to the entire world.
Cost effective, user friendly.
Giving customers/ citizens instant access to activities and
information.
– Saving time by communicating electronically.
– Enabling citizens/customers to contact or request
information from organization/ department.
– Build and improve credibility of the organization.
• General Utilities
– Login to authentic users is available.
– Users can created by giving login ID and Passwords to
office users.
– Administrator password.
– Organizational structure creation.
– In the login following utilities are available to web
administrator:
•
•
•
•
•
•
•
Content Management
Photo Gallery and Visual tour
Calendar management
Organizational structure
Role management
User Management
Menu management
• Web site will be hosted on MKCL server with allocated
required web-space along with following facilities:
Package Offering
Hosting Disk Space
SQL Server 2005 Database
2.5 GB
One FREE
E-Mail Boxes / Ids
10
POP3 Access
Yes
SMTP Access
Yes
Multi - Domain Hosting
1 Only
Anti Spam Support
Yes
Anti Virus Support
Yes
Domain Registration and configuration
Yes
SMS Gateway (optional)
10 paisa per SMS
• Prospective Clients
– Schools and Colleges
– Government Departments
– Corporate
– Trusts
– Individuals
Cost of the Software
Sr.
No.
Offering
Software Cost*
(In Rs.)
Distributor Share (In
Rs.)
25000
5000
3750
500
1
Libreria
2
Libreria AMC
3
Pravakta
16000
3200
4
Pravakta AMC
10000
500
* Plus Service Tax
Online Admission
Solution
Current school admissions scenario……..
• Web based online admission solution for
– Pre- School
– Primary School
– Secondary School
• Through OASIS (Online Application Solutions and
Integrated Services) framework.
• It is offered Online/Quasi online admission solutions
and services.
• Designing, Developing, Testing, and Hosting
admission website to publish information
related to online admission process.
• Generating final Selection Lists.
• Provide web-based facilitation services in
‘anywhere and anytime’ manner to the
applicants.
• The online admission framework will help
clients to:
– Reduce paperwork.
– Reduce admission cycle time.
– Saving in time and cost involved with admission
process.
– Online availability of data facilitates report
generation, data analysis, future processing and
archival.
• Advantage for Applicants:
– Personalized services.
– Reduces cost incurred in postal/courier service.
– Anywhere anytime access.
– Monitoring of status of application.
– Result available in the login.
– Saving in traveling cost.
FINANCIAL TERMS:
• MKCL shall charge Rs. 40/- (Plus taxes extra, if
applicable) per Application Form received at
school towards the charges for offering the
services mentioned above.
IT Infrastructure
Services & Support
Partner
• IT Infrastructure development program offers
high quality and cost effective IT Design,
Deployment and Support services for various
in-house and onsite projects.
• Web and Database Hosting
• Virtual Classroom
• Corporate Messenger / Instant Messenger
• Geographical Information System (GIS)
• Timesheet Application
• Prepaid SMS gateway
• Auto Installer
• Corporate Email
• Salient features of the orientation.
– The training will be conducted at SLC location
after completion of center registration process.
– The training includes introduction to all the
products and services categorized under this
offering.
– If MKCL introduces any new product or service
under this offering then the networking team will
provide the training through webcast or
distributed classroom.
• Potential Customers
– Coaching Classes
– Vocational courses training institutes
– Distance Learning Institutions
– Schools/collages
– Small scale Industries
– Banking/Financial Institutions
– Universities and Collages
– Educational trust and their schools/collages
– Logistic and Transport industries
– Distributors and vendors
– Government and public Sector
– Manufacturing and Construction industries
– Telecom and BPO Industry
– Media and Newspaper Industry
• Web and Database Hosting
– Purchase and renewal of domain names.
– Scalable and powerful server infrastructure &
Performance tuning.
– Monitoring.
– Disaster Recovery site etc.
– Clients: Universities, Colleges, Schools,
Organizations etc.
• Virtual Classrooms
– MKCL has deployed three distinct modes of the
Virtual Classroom:
• Webcast
• Broadband based Video Conferencing Solution
• Dialup Based Distributed Classroom Solution
Virtual Classrooms: Webcast
Virtual Classrooms: Dialup Based Distributed Classroom Solution
Virtual Classrooms: Broadband based Video Conferencing Solution
Corporate Messenger
Geographical Information System (GIS)
Timesheet Application
Timesheet Application
Prepaid SMS gateway
Auto Installer
• Corporate Email
• Features of Email ID:– Pop3 Access
– 100MB space per mailbox
– Web based access
– Antispam filter
– Antivirus filter
– Group creation facility
– Note: Each Group id would be treated as a new
email id and billed accordingly
Proposed Fees
Services
Sr.No
1
Corporate / Instant Messenger (Per User per annum )
2
Geographical Information System (GIS)
3
Timesheet Application
4
Web and Database Hosting per year
5
Virtual Classrooms
5.1. Webcasting (On demand) - 1 hour
5.2. Distributed Classroom (Per User per hour)
6
Auto Installer - (Per Installer)
7
Prepaid SMS gateway /10000 SMSs
8
Corporate Email / User / Annum
Product Cost*
(In Rs.)
200
25000
22000
10000
8000
100
12000
1000
150
* Plus Service Tax
• Marketing Channel
MKCL
Distributors (SLCs)
Dealers (MKCL Centers)
• Dealers Appointment
– Prospective Dealer (Center)
will approach respective SLC.
– Dealer (center) will present the
business plan to SLC.
– SLC will evaluate the plan &
finalize Dealerships.
– SLC and Dealers will come to
agreement regarding
distribution of share to Dealer
(Center) and SLC.
Dealer Registration Process
Dealer (Center) will
raise EOI through
SOLAR login
Dealer (Center) will
approach to SLC &
present plan
SLC will evaluate
the plan & finalize
Dealerships
The offering will be
enabled in Dealer
(Center) SOLAR login.
SLC will finalize
share to Dealer
(Center) and SLC.
Dealer (Center) will
transfer processing
fee to MKCL, if
applicable.
• Support by MKCL
– Dealers Orientation
– Training Support
– Systems Support
– Marketing and Advertising Support
Distributor(SLCs) appoints the Dealers
Dealer approaches prospective client,
gives presentations and informs
Distributor
Lead Transfer (i.e. Client Information)
from Distributor to MKCL
Client pays fees directly to MKCL &
Distributor/Dealer install software,
provide training & support to Client
MKCL transfers Distributor share &
Distributor will transfer the Dealer
Share
Roadmap
• January - March 2011:
– Center Registration Process
– Business Offering Document
– Training of Center
– Provide various material to Center
•
•
•
•
Software’s
Marketing Kit
Demo of Software
Brochures & Leaflets
• From April 2011:
– Implementation of Various Offerings
– Business Promotion
– Identify New Business Offerings
– Support to Center
• Other Offering:
– MKCL Assessment Center (MAC)
– Model Wave Center
– Partner for Delivery of eGovernance Services
• MKCL's Credit Society Software
• MKCL's Co-operative Banking Software
Thank You..
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