MobileMonday China
Startup Challenge 2015
An O2O technology for marketing,
advertising and publishing
Israel
MobileMonday China
Startup Challenge 2015
WinkApp is the most advanced solution for connecting
offline to online content.
Publishers, Retailers and advertisers can:
- Engage customers to rich content
- Offer info, coupons, purchasing and direct engagment
- Increase revenues
MobileMonday China
Startup Challenge 2015
Print is all around us in the physical world: news papers, posters, products,
catalogues. Unfortunately today there is no easy-to-use, intuitive solution to
connect offline to online.
•
Bar codes and QR codes:
 Require unacceptable changes to the look & feel
(layout).
 Require valuable space
 Require prior design changes
•
Augmented Reality (AR(
 only works with images, not text
 requires long and expensive preparation
 Requires investment & knowledge in creating
suitable content
So, Can print be interactive in a clean, intuitive way?
MobileMonday China
Startup Challenge 2015
WinkApp solution:
Use your Smartphone as a mouse- just point & click
to get the pre- defined content!
WinkApp proprietary technology offers a fast,
intuitive way to “surf” anything around us:
-no need for additional marking
-recognition of any language and any font
-use multiple links without compromising the look &
feel
-prepare in minutes
MobileMonday China
Startup Challenge 2015
Click PLAY button to see WinkApp solution on YouTube
Click HERE to download the clip
MobileMonday China
Startup Challenge 2015
Business development status:
• Several pilots with publishers in Israel
• Recent agreement with Dainik Bhaskar, the largest publisher in India
• LOI from DNP, the largest print company in Japan
Advanced discussions with:
• Inquirer and PhilStar, the largest publishers in the Philippines
• SPH, the largest publishers in Singapore
• Reliance, the second largest company in India
• large retailers in the US
Achievements:
•WinkApp was elected as one of the
10 promising Israeli start-ups for 2014
•WinkApp won 2nd place in
Asia Smartphone Apps Contest 2015
MobileMonday China
Startup Challenge 2015
Trends and indications:
• QR Code Usage among European smart phone owners doubled over the
past year source: scanlife.com
• Commerce anticipates mobile bar code redemption value to exceed $50B
globally by 2017 - MobileBarCodeMarketing2012
• Mobile augmented reality apps currently generate nearly $300 million in
revenue and will grow to $5.2 billion by 2017 source-juniperresearch.com
Print market will remain HUGE in the foreseeable
Future and is predicted to grow to $845 Billion by 2016
source: Pira international
The global print advertising market is expected to a
minor drop from $133.6 billion in 2013 to $131.7 Billon
in 2015
source- zenith Optimedia
MobileMonday China
Startup Challenge 2015
Billboards and signs
Museums
Personal/corporate identity
Education
TV ads
Tourism
WinkApp‘s technology can be
implemented in a variety of
additional markets
MobileMonday China
Startup Challenge 2015
Only WinkApp offers:
• simple "surfing" experience, just like Online surfing
• Multiple links of a page or product, without affecting the look & feel
• Textual areas recognition, as well as images
• Recognize any language or font.
• No need for external markings- link any existing product or publication
• simple and fast preparation process, using WinkApp BackOffice tool
• TV advertising recognition- and display of a pre-defined relevant content
.
MobileMonday China
Startup Challenge 2015
Core Strategy
O2O (Offline to Online) is marked as one of the fastest growing industries. The
reasons are simple: There is endless content both online and offline, and very limited
ways to connect between those worlds.
As most of us carry smartphones, with camera and connectivity, the need can easily
meet the means.
WinkApp proprietary technology does not suffer from the limitations of cumbersome
use and preparations (AR) or esthetics (bar codes)
The first to adopt will probably be print publishers, who are eager to find a solution
to help keeping their readers, and who will find it easier to educate their readers for
the new capabilities in their app.
MobileMonday China
Startup Challenge 2015
At this stage WinkApp offers a B2B solution- embedding
our technology within any application:
•
SDK licensing
•
Pay Per Scan packages
MobileMonday China
Startup Challenge 2015
Financial Projection 2015-2019
P&L Yearly
2015
2016
2017
2018
2019
Revenues
COGS
$39,304
$174,344
$1,722,596
$477,641
$5,264,135
$705,000
$11,410,450
$814,680
$18,767,900
$853,972
Gross Profit
-$135,040
$1,244,955
$4,559,135
$10,595,770
$17,913,929
Expenses
EBITDA
$465,705
-$600,745
$1,843,623
-$598,669
$2,848,361
$1,710,774
$3,575,641
$7,020,129
$3,889,963
$14,023,966
The expenses and the revenue based on the investment round of $1.5M
MobileMonday China
Startup Challenge 2015
SWOT
* The global printing industry is forecast to reach $980 billion by 2018, driven by growth
in packaging and labels, rather than graphic applications, and digital rather than analogue
printing. There are declining volumes of many print products, but not packaging and
labels where demand is growing.
* Print circulation increased 2% globally in 2013 from 2012 but declined by 2% over the
last five years.
* Global newspaper publishing revenues from print circulation and advertising were
stable year-on-year at US$163bn in 2013. But that figure is down from US$187bn in
2008.
* Brands and retailers are looking to find new ways to engage their customers with their
products, while information and offerings are available online, but not easily available in
an offline environment.
MobileMonday China
Startup Challenge 2015
Exit scenarios:
In the long run, following the B2C stage and vast usage by large
number of users (in different apps using our SDK) WinkApp will have
very unique and valuable information about user interests and their
interactions within the Offline world, based on the what they read, the
product they interact with and so on.
Such information about offline behavior is extremely valuable and is
not catered for in todays market. WinkApp becomes an "OFFLINE
GOOGLE" for advertisers.
A possible M&A could be by large online advertising companies or large
retailers.
MobileMonday China
Startup Challenge 2015
Financial Projection 2015-2019
As we are entering the go-to-market phase, WinkApp is looking to raise $1.5M,
mainly to boost marketing and sales efforts.
Investment Round: $1,500,000
Valuation: $3,000,000 Pre money
Investors Shares: 33.3%
Minimum Investment: $150,000
EXIT Event- Company Valuation
EBIDTA
Multiple on EBIDTA
$9,303,790
6.0
The investor may return his investment
Valuation (Post 5)
within five years with 10.54X on his investment. Investors Shares
IRR: 83.42%
Dilution
$55,822,741
33.3%
15%
The IRR based only on Exit event regardless if the Investors Shares post
company will distribute dividend over the years. Shares Value
28.3%
$15,816,443
This return is based ONLY on the two markets
described in the business plan.
Investment
ROI
$1,500,000
10.54X
MobileMonday China
Startup Challenge 2015
Experienced team that holds a variety of expertise:
Itai Arad, CEO – experienced founder and manager in the fields of
digital media, internet, technology and medical devices. Profile
Eli Carmi, VP R&D- experienced VP of R&D at start-up companies,
in the field of web and cell-phone applications Profile
Tsur Herman, CTO - Senior algorithms and software developer. Profile
Eli Carmeli, VP Operations, experienced manager of technology oriented
projects. Profile
MobileMonday China
Startup Challenge 2015
Thank you!
Contact:
Itai Arad, CEO, +972-54-6781180, itai@winkapp.co
Eli Carmeli , VP operations, +972-54-2537573, carmeli@winkapp.co