Papers & Test
• If you turned in a paper and didn’t
get one back either email it to me
before the end of class or see me
• Test #1 – will be graded by Thursday
Class Schedule
• Updated on site
• Moved Test #2 until after Spring Break
• Moved “shopping” assignments
– These will reinforce your work on the group
project
• Moved the 2nd writing assignment
– This will be simplified and will also reinforce
your work on the group project
• Final still is on Friday
Growth Strategies
• Market Penetration
• Market Expansion
• Retail Format
Development
• Diversification
Starbucks and AT&T
• AT&T wireless “free”
at Starbucks
• Tie in with iPhone and
iTunes
• Combined with
renewed emphasis on
the “experience” of
Starbucks
Dunkin’ Pizza?
•
The coffee and doughnuts chain says it's
ditching microwaves for convection
ovens as it tries to improve quality and
capture the lunch crowd.
•
“The goal is to even out sales
throughout the 5 a.m. to 11 p.m. day “
•
About two-thirds of sales come before
noon, with most customers choosing
snacks such as baked goods and
breakfast sandwiches with coffee.
Group Project
Retail Audit
Strategic Planning Process
Project Objectives
• Assist a local retailer in identifying patterns of
consumer behavior and competition.
• Provide the retailer with recommended strategic
options.
• Give you the opportunity to apply the concepts
studied in class to field settings.
• Provide a forum for the development of oral and
written communications skills.
• Have fun.
Project Rules
• Teams – 4-6 members
• Retailer – you choose
(pending approval and availability)
• Confidentiality – don’t share customer info
• Project Updates – 5-10 min every 2 weeks
• Data Collection – get out there!
• Written Report – due May 1
• Oral Presentation – April 24 – May 1
Grading & Evaluation
• Team Project = 20% of your course grade
– Written Report = 10%
– Presentation = 10%
• Peer Evaluation – factored in
Audit Procedure
• What business is the customer in?
• Who is the customer?
• What is the structure and nature of
the competition?
• Forecast future competitive trends
and conditions
• Evaluate retailer’s own competitive position
• Create Strategic Plan and Recommendations
Audit Timeline
• 2/19-2/22
Teams Assigned
• 2/26-2/29
Make Contact
• 3/3-3/7
First Meeting
• 3/17-4/4
Follow-up Meeting
• 3/27
Initial Analysis Due
• 4/8
Rough Draft of Report Due
• 4/22-5/1
Presentations
• 5/1
Written Report Due
Today
• Choose your teams
– Get contact information
– Assign “Project Manager”
• Make a list of your Top 3 choices
• Let’s discuss
• Email me your final “Top 3” in order of preference
– Include any reasons, experience, interests, etc.
• Read project document
Financial Strategy
READ - Chapter 6