University of West Florida
Hospitality, Recreation and Resort Management
LEI 4300 STRATEGIC LEADERSHIP
(3 credit hours)
Summer B (05/13-06/25)
ONLINE CAMPUS
Instructor: Dr. Andy Holdnak
Office: FWB/NWFSC campus
Room 469
Phone:
Email: aholdnak@uwf.edu
Web: http://uwf.edu/aholdnak/
Class meets: On line
Office Hours: FWB Campus - Tuesday
(9:30am – 10:30am)
Pensacola - Call for appointment
On line: Mon , Wed & Friday
(9:30am – 10:30 am)
Classroom: On line
PREREQUISITES OR CO-REQUISITES:
None
COURSE DESCRIPTION:
Analysis of hospitality, recreation, and resort organizations dealing with organizational structure,
management and motivation, strategic planning, leadership, budgeting, records and reports, and risk
management
This class is taught as an online class so students do not have to regularly attend class. However, it is not a
“learn at your own pace” class. Please note: This class is taught in the Summer B Semester (5/14 to 6/26)
There is a lot to do in 6 weeks. Each week there are tasks to accomplish in order to keep up with the class.
If a quiz time has passed, students may not take the quiz late.
INSTRUCTIONAL OBJECTIVES:
Regardless of the specific area, no service enterprise can successfully meet their goals without good
management. This class will introduce management and administration topics common to all successful
enterprises.
At the end of the course, successful students will be able to:
1. Explain how basic management theory fits within the hospitality industry.
2. Explain the varying missions of different hospitality and leisure service agencies.
3. Explain how management focus may vary between differing agencies depending upon mission.
4. Show an understanding of liability and risk management
5. Describe the fundamentals of budgeting
6. Understand organizational structure
7. Management decision making
TOPICS TO BE COVERED IN THE CLASS:
The Changing Nature of Leadership and Management
The Quest for Quality, Power and Empowerment
Goal-Setting, Coaching, and Conflict-Management Skills
High-Performance Teams
Managing Organizational Change
Introduction to Budgeting
Risk Management
REQUIRED TEXT: LEI 4300 6051
Leadership and Management in the Hospitality Industry, Third Edition
Educational Institute of the American Hotel & Lodging Association,
Authors: Robert H. Woods, Ph.D., CHRE, and Judy Z. King
©2010, 11 chapters, Softbound
ISBN 978-0-86612-3347-1
COURSE EVALUATIONS:
There will be 6 online quizzes covering chapters in the text book and power point postings. In addition, there
will be a final covering the text and lectures. 2 projects are required. The instructor’s evaluation reflecting
class participation in course discussions will also impact grades.
EVALUATION PLAN:
Weekly Quizzes (drop lowest) 45 points
Final exam
35 points
Liability project
10 points
Budget project
5 points
Instructor's Evaluation
5 points
Total
100 points
Grading Scale
92-100
90-91
88-89
82-87
80-81
A
AB+
B
B-
78-80
72-77
70-71
60-69
<60
C+
C
CD
F
COMMUNICATING WITH ME:
Face to Face: My main office is in Fort Walton Beach and I am generally there during the summer on
Tuesdays. Since I move around a lot, it would be best to email me to let me know you are coming for a visit.
Electronically: The best way to communicate with me is via email or the D2L class discussion board. Ask
general questions (that others might be interested in) on the discussion board and save the personal questions
for email.
When I am available to respond to you: My work week is usually Monday to Friday. I usually work on this
class in the mornings. I try to respond to emails within 24 hours during the work week. Please note: if you
send me a message after noon on Friday, I might or might not see it until the next Monday morning.
TECHNOLOGY UTILIZED BY STUDENTS:
All UWF students are given a UWF email address. (name@students.uwf.edu). This is your official email
address and my main means of personal communication with you. I suggest that if you use other email
addresses you forward your UWF mail to that address.
COURSE ISSUES:
Attendance:
Active class participation is expected (Taking part in on-line discussions, working on the project etc).
The instructor will take note of the student’s performance and will assign an evaluation score. (I can
tell when and how often you log into D2L)
Weekly Quizzes
Each Thursday I will post a weekly quiz at 9:00am – It will be open until the following
Monday evening at 10:00pm. The weekly quizzes are open book but you should do your own
work. At the end of the term we drop your lowest 1 quiz grade – for this reason there are no
make-ups for missed quizzes.
On-line discussions
Each week I will post some online discussions – you are expected to read and respond weekly.
Class projects
2 individual class projects will be required. More detail will be provided early in the class.
Class Readings
As with all classes, it is expected that students will keep up with the readings assigned in the text. I
will post class power points to cover the main issues but you should also read the chapters in the text
before you attempt the weekly quizzes.
Late Assignments
Assignments are due at the beginning of the class period on the date scheduled. Papers turned in after
that time are considered LATE! Papers turned in late are penalized 10% per each 24-hour day that they
are late.
ACADEMIC CONDUCT
Academic Conduct Expectations
The University of West Florida is dedicated to the advancement of knowledge and learning and to the
development of ethically responsible persons. University students are expected to uphold appropriate
standards of behavior and to respect the rights and privileges of others. Student conduct is expected to
be lawful and in accordance with all federal, state and local laws, and university regulations
Cheating on on-line Tests
The weekly quizzes will be open book but…..the time will be too short to try to look everything up.
The Final exam will be closed book. Do not share information with others about your quizzes – it
counts as cheating as much as in a classroom. We will be using the “Respondus Lockdown Browser”
to take quizzes. You should download it on your computer early in the class. If you have problems
contact the computer help desk.
Important: the quizzes are open book, open note… however – they are to be your work. Do not work
with others on the weekly quizzes or the midterms or finals. The Final exams are not open book open
note. If I catch or even suspect you - I AM REQUIRED TO TURN YOU IN FOR CHEATING. If I
catch you cheating, at the very least, you WILL flunk the class!
Plagiarism Policy
The UWF Student Handbook, Code of Student Conduct, Academic
Misconduct, states: “Plagiarism. The act of representing the ideas, words, creations or work of another
as one’s own.” Plagiarism combines theft with fraud, and the penalty is correspondingly severe: failure
for the assignment and, in some cases, for the entire course. At the instructor’s discretion, she/he may
recommend that the student be suspended from the university. Ignorance of the rules about plagiarism
is no excuse for it, and carelessness is just as bad as purposeful violation. Students who have
plagiarized have cheated themselves out of the experience of being responsible members of the
academic community and have cheated their classmates by pretending to contribute original ideas.
For complete information regarding Academic Misconduct, refer to the UWF Student Handbook or
contact Student Affairs in Building 21, 474-2384.
Student Handbook:
If you have any questions about the University and its policies, please refer to the student handbook at
this web address: Student handbook: http://www.uwf.edu/uwfmain/stuHandbk/
ASSISTANCE:
Students with special needs who require specific examination-related or other course-related
accommodations should contact Barbara Fitzpatrick, Director of Disabled Student Services (DSS),
dss@uwf.edu, (850) 474-2387. DSS will provide the student with a letter for the instructor that will
specify any recommended accommodations.
CLASS CALENDAR: Subject to change!! Keep up with weekly postings
Online quizes
Week
Starts
5/13
5/20
LEI 4300 Strategic Leadership
Mon
Mon
(Thursday 9am til
Monday 10pm)
Intro to Class
1
M anaging Organizational Change
Ch 1
T he Changing Nature of Leadership and Management
Ch 2
The Quest for Quality
Ch 3
Continuous Improvement—Process and Tools
Ch 4
Intro to Liability Issues
on Web
2
Power and Empowerment
Ch 5
3
Communication Skills
Ch 6
Goal-Setting, Coaching, and Conflict-Management
Skills
Ch 7
High-Performance Teams
Ch 8
Risk Management and Insurance
5/27
Mon
Liability Project DUE June 3
6/3
6/10
Mon
Mon
T he Challenge of Diversity
Ch 9
Strategic Career Planning
Ch 10
A Look at Ethics
Ch 11
Intro to Budgeting
on Web
4
5
Developing a Program Budget
6/17
Mon
Developing and Operations Budget
on Web
Decision Making - Strategic and Operational
on Web
Future Perspectives on Management
Budget Project DUE June 24
6/25
Tues
Final Exam on line 9am - 9pm
6