Job Posting
Imagine working for an organization that exists to create a world where no Canadian has to fear cancer.
At the Canadian Cancer Society, our teams include people just like you: dynamic, innovative, empowered,
passionate and committed to creating real change.
As Canada’s largest national health charity and leader in the fight against cancer, the Canadian Cancer
Society has had more impact in more communities than any other cancer charity:

We spearhead life-saving research. As the largest national charitable funder of cancer research
in Canada, the Society has invested more than one billion dollars in research so far, and efforts have
led to breakthroughs that revolutionize the way cancer is diagnosed, treated and prevented.

We empower people facing cancer with free information and support services for patients
and their families. Since 1996 the Canadian Cancer Society Cancer Information Service has helped
more than one million Canadians with their cancer-related questions.

We lead change for a healthier Ontario. The Canadian Cancer Society has been a forceful and
persistent voice on the tobacco control front, and efforts have led to laws that prohibit smoking in
public spaces and workplaces, ban cigarette displays and vending machines and help control
contraband.
The Society also mobilizes a community of fighters – 60,000 volunteers in Ontario alone – to help deliver
programs, organize fundraising events, push change through government and fuel prevention efforts.
All of this is made possible through our ground-breaking fundraising programs and campaigns such as
Relay For Life and Daffodil Month, as well as the unwavering support of our corporate partners and
donors.
Be part of our team and make the biggest difference in the fight against cancer as a:
Manager, Online Marketing & Fundraising
Toronto, Ontario
Regular, Full Time
Reference #: AF 462
AN EXCITING OPPORTUNITY
To oversee online marketing and fundraising activities, for the Ontario Division, including consultation with
functional and community managers to support the deployment of digital programming that help reach
mission and fundraising goals of the organization. This position is responsible to ensure we utilize best
practices to maximize our brand, fundraising and education efforts, as well as ensure we conform to
relevant regulations.
PRIMARY RESPONSIBILITIES

Develop, implement, manage and evaluate online marketing and fundraising initiatives including
the development of annual plans and budgets, with functional managers
o
Activities could include, but are not limited to, developing online marketing/online fundraising
solutions; developing, programming and executing e-mail marketing campaigns; developing
and executing SEM campaigns and SEO activities; Google Analytics set-up and analysis,
Job Posting
developing and executing digital advertising campaigns, and developing/managing social
networking properties and campaigns

Develop, implement, and manage division–wide performance monitoring solutions for all online
marketing and fundraising tools

Online representative for divisional mission and fundraising committees

Develop, implement, and manage division-wide education program to ensure functional managers
fully understand online marketing and fundraising tools/tactics in support of their business goals

Ensure the Society’s visual identity and web development standards are being adhered to in all
online marketing and fundraising initiatives

Ensure compliance with legal and ethical standards of CRA, CMA, PIPEDA, CCS, and Imagine’s
Ethical Fundraising Code

Stay current on innovations and best practises as they relate to online fundraising and online
marketing

Work with 3rd party vendors (as required)

Oversee staff and volunteer supports related to specific online marketing and fundraising initiatives
(as required)

Other projects/duties as assigned
Health and Safety Responsibilities

Works in compliance with the Occupational Health & Safety Act and its regulations

Reviews and complies with the Health and Safety Policy
QUALIFICATIONS

Related post-secondary education, preferably in marketing and/or online marketing/e-commerce; or
equivalent combination of education and related experience

5 years of digital management and online marketing experience, including experience in developing
online marketing/online fundraising solutions, executing e-mail marketing campaigns, SEO/SEM
campaigns, Google Analytics, PPC/CPC campaigns, and social networking

Demonstrated experience in project and client management

Experience with online fundraising platforms, content management systems & database
management; experience with Convio online fundraising software an asset

Experience with online data collection and analysis, report development

Excellent organizational, time management, communication, problem solving, writing, and analytical
skills

Customer focus to interact with staff, donors, volunteers and members of the general public

Ability to work independently and exercise sound judgement

Advanced skills with MS Office, HTML, XML, CCS, and Photoshop

Experience working in a large multi-level or non-profit organization an asset

Knowledge of Canadian Cancer Society programs, policies and procedures an asset

A Criminal Records Check is required

Non-smoker
Job Posting
WORKING CONDITIONS

Will lead teams, make decisions, set direction and assign tasks – without additional approvals from
their own manager

Frequent meetings with both internal and external stakeholders

Interdepartmental interaction and cooperation required

Intermittent evening and weekend work, some overtime required

Some planned travel (which may include travel to the US and/or across Canada)
DIRECT REPORTS

No
WHAT WE OFFER
The Society offers meaningful opportunities to make an impact in the fight against cancer. We are
committed to fostering a culture that is inspiring, supportive and exemplifies our core values:
CARING
COURAGE
INTEGRITY
PROGRESSIVE
In return for your contributions, we offer an attractive compensation package that encompasses a salary
in the mid to high 60K range, excellent benefits and the opportunity to have a rewarding employment
experience where your contributions can make a true difference every day.
HOW TO APPLY
Qualified non-smokers are invited to send their resume and cover letter, quoting the reference #AF 462 in
the subject line of the email by May 19, 2014, to:
Canadian Cancer Society, Ontario Division
Human Resources Department
recruit@ontario.cancer.ca
We thank all applicants for their interest and advise that only those selected for an interview will be
contacted. No phone calls, please.
The Canadian Cancer Society provides equal opportunity in employment and encourages applications from
all qualified persons.
JOIN OUR ONLINE COMMUNITY
For more information about how you can join the fight against cancer and become a member of our
dynamic team, please visit our website at www.cancer.ca.
STAY CONNECTED TO OUR ONLINE COMMUNITY
LinkedIn - http://www.linkedin.com/company/canadian-cancer-society
Twitter - http://twitter.com/cancersociety
Facebook - http://www.facebook.com/CanadianCancerSociety