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WebCenter Go-To-Market FY12
OpenWorld Partner Roundtable
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Oracle WebCenter
• Complete, open, and integrated suite for social,
content, portal, and Web experience management
• Unmatched performance and scalability with
Oracle Fusion Middleware
• Integrated with Oracle enterprise applications to
drive business and customer value
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Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Oracle WebCenter
Sites
Web Experience
Management
Site
Management
Personalization
Brand
Presence
Mobile &
Social
Connect
Enterprise Social Software
Activity
Collaboration
Streams
Enterprise
Social
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Application
Context
Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Portal
Composite Apps
& Mash-ups
Self-Service
Portals
Enterprise
Mash-ups
Gadgets /
Integration
Content
Enterprise Content Management
Imaging
Desktop
Rich Media
Content
Lifecycle
Oracle WebCenter Connect
Enterprise Social Software
• Stream-based collaboration tying together a range of disparate applications and business
activities
• Social capabilities to enable business users to quickly correspond and collaborate on business
activities
• Social enterprise building blocks to enable end users to build effective and collaborative
communities
Connect
Enterprise Social Software
Activity
Collaboration
Streams
Enterprise
Social
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Application
Context
Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Oracle WebCenter Sites
Web Experience Management
• Easy-to-use tools allow business users to quickly create and deploy a large-scale Web presence,
deliver multilingual and multi-locale Web sites, deliver targeted content, and analyze and optimize
Web content effectiveness
• Critical component of marketing ecosystem along with CRM, content management, e-commerce,
and rich closed loop decision making and analytics—all available from Oracle
• Deliver a compelling Web experience to multiple channels and any device
Sites
Web Experience
Management
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Site
Management
Personalization
Brand Presence
Mobile &
Social
Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Oracle Buys Fatwire
About FatWire
• Recognized by analysts as a leading provider
in Web Experience Management solutions
• 300+ global enterprises customers:
• Apple, Wal-Mart, Barclays, Best Buy, Cisco,
Ford, Pfizer etc.
• Across industries - financial services,
healthcare, media & retail, manufacturing etc.
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The Online Channel Has Evolved Rapidly
• Exploding need for using rich media content
• Requirement for interactivity and social
• Fragmented online channels
• Relevance and optimization paramount
• Need to tie to front- and back-office
operations
– CRM campaign management
– E-commerce solutions
– Product catalogs and ERP systems
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Customer
The Web Experience Management Imperative
• Customers:
• Expect personalized & consistent experience with brands
across online channels – “know me”
• Web Marketers:
• Demand opportunities to engage with customers based upon
up-to-the minute, contextual data – by segment, by location &
by channel
• IT:
• Require integration of back-end & front-end systems to harmonize
customer data & intelligence to meet marketing demands
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The Buyer for WEM Has Evolved
More Complex Mix of Buyers & Influencers
IT
• Standardization
• Scalability and uptime
Budget & focus shifting
to revenue generating
online initiatives &
customer retention
• Interoperability
• Reduce administration
demands
• Support increased
business demands
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Drivers: site redesigns, lead management,
mobile initiatives, customer service initiatives
Head of
Online
Marketing/Business
• Cross-channel audience
engagement
• Usability of tools, control over
web content & campaigns
• Time-to-market
• Seamless campaign
execution
• Measurability & optimization
Web Experience Management
Evolving from Web Publishing to Web Experience
Web Content
Empower
content authors
to eliminate IT
bottlenecks
Web Experience
Empower
web marketers to
engage visitors &
optimize the
customer
experience
$1 billion market, growing at 14%
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Source: Gartner WCM MQ 2010
FatWire = Complete Web Experience Management
Relevant Customer Content
Interact &
Moderate
Author
Convert
Design
Publish &
Deliver
Test &
Analyze
Build Customer Engagement
• Encourage interaction among customers and between
customers and the company
• Increase customer loyalty with ongoing communications
through social networks
Drive Site Stickiness and Loyalty
Target
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• Targeted materials and messages that drive customer
retention and loyalty
• Segment audiences and deliver personalized promotions,
turning online browsers to buyers
Copyright © 2011, Oracle and/or its affiliates. All rights
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• Quickly create gadgets for use in company web sites and
on third-party sites across mobile and social channels
• Dynamic delivery for targeted marketing & multi-lingual
content
The Hartford
Financial Services Marketing Web Presence
OVERVIEW
RESULTS
• The Hartford Financial Services Group, Inc. is one of the largest
insurance and investment companies in the world
•
CHALLENGES/OPPORTUNITIES
• Market to the customer as a single company across many different product
divisions
• Help customers more easily discover what coverage is appropriate for them
• Network of agents require The Hartford branding and marketing support
SOLUTION
• The marketing web presence runs on Web Center Sites
• Web Center Sites for site management and delivery plus segmentation and
targeting
• Center of excellence built around WebCenter Sites; has been a (FatWire)
customer since 1997
• Hartford also has Oracle Siebel, Sun Solaris, Oracle Database,
WebLogic Server, and SOA Suite
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Copyright © 2011, Oracle and/or its affiliates. All rights
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•
•
•
Render 100+ sites in multiple
languages
Support 150+ content providers in US,
Ireland, UK, and Japan with < 5
developers
Self-service branded agent microsites
Able to get a new site up and running
in a couple of days
Best Buy
WebCenter Sites & ATG integration
OVERVIEW
RESULTS
• Best Buy is a leading electronics and home appliances retailer with strong
online presence and a global portfolio of brands
•
CHALLENGES/OPPORTUNITIES
•
• Manage an extremely large and constantly changing catalog of products
for online purchasing
• Incorporate high volume rich content feeds from suppliers and tune them
to Best Buy requirements
• Provide flexible website management and system availability, reliability
and scalability
SOLUTION
• FatWire Content Server manages bestbuy.com, including their online
product catalog, and ebay.com/bestbuy
• FatWire delivers the website via Oracle ATG Web Commerce
• Also has Oracle ATG eCommerce Suite, Retail Applications, Siebel, EBusiness Suite, Fusion Middleware
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•
Supports site with 1M catalog
entries and content feeds from
hundreds of vendors
Supports 1,000+ product updates
per day and 100+ content
contributors
In 2009, online sales grew 20
percent year-over-year
Oracle WebCenter Portal
Composite Apps and Mash-ups
• Prebuilt library of rich components for enhancing existing enterprise or creating new composite
applications
• Flexible application integration tooling for extending application or back-office capabilities and
services into portals, Web sites, and composite applications
• Innovative social tools enable contextual access to content and dynamic personalization of
solutions
Portal
Composite Apps & Mash-ups
Self-Service
Portals
Enterprise
Mash-ups
Gadgets/
Integration
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Key Processes Transcend Apps
No
Creat
e PO?
CRM
Initiate
Order
Check
Customer
Info
Enter
Items and
Prices
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Yes
Credit
Check
Submit
Order
MDM Hub
Check
Price in
ERP
Credit Info
from ERP
Order
Fulfillment
From ERP
Authorize
Discounts
Authorize
Payments
Invoicing
ERP
People
Provide
Payment
Composite Apps fill the Gap
Notification
s
Search
Documents
Discussions
and Presence
E-mail
Social
Networks
Wiki,
Blog
Other Data
Sources
Partner Custom
Legacy
Other Apps
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BI
Composite Apps Value Proposition
Lower Total Cost and Drive Productivity
•
•
•
•
•
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Deploy Applications Faster: By reusing services across
many applications and incorporating ready-made tools that
support the activities that drive business
Lower Total Cost: Spend less on software, hardware, and
development to build, maintain, and change applications
Leverage Current IT Investments: By driving increased
usage from existing apps from a single UI
Improve Productivity: By providing fingertip access to the
information and systems users need to do their jobs and
collaborate more effectively
Improve Business Processes: Streamline work that
crosses organizational boundaries, thereby reducing errors
and improving process throughput
Copyright © 2011, Oracle and/or its affiliates. All rights
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WebCenter Portal
Services
Oracle
WebCenter
Personal Spaces, Group Spaces, & Templates
Spaces
Wikis, Blogs, Mash-ups, Analytics, RSS, Social Networking
Portal
Real-Time & Intelligent Collaboration
Portlet Integration, Metadata Services, Composer,
Business Dictionary, Task Flows
Instant Messaging, Presence, Conferencing
Connections, Brokering, Indexing
Integration Infrastructure
Search
Third-party
Repositories
Web Services
CRM
.NET App Accelerator
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Adapters
ERP
Content
Legacy
Applications
Identity
Management
BI
SOA & BPM
Data Sources
WebCenter Portal 11g
Leading Portal Platform for the Enterprise
• The Best Converged
• Apps-Integrated
• Socially-Engaged
• Content-Embedded
• Mobile-Enabled
• Speedy-Fast






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The Best Converged
Apps-Integrated
Socially-Engaged
Content-Embedded
Mobile-Enabled
Speedy-Fast
Apps-Integrated
Enterprise
Applications
External Web
Services
Embedded
Analytics
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© 2011 Oracle Corporation – Proprietary and
Confidential
Socially-Engaged
Activity Streams
Business Context
Connections
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© 2011 Oracle Corporation – Proprietary and
Confidential
Content-Embedded
Web Content
Management
(WCM)
Universal Content
Management
(UCM)
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© 2011 Oracle Corporation – Proprietary and
Confidential
Mobile-Enabled
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© 2011 Oracle Corporation – Proprietary and
Confidential
Speedy-Fast
• Oracle WebLogic Portal
– 35 transactions/sec
• Oracle WebCenter 11g
– 40 transactions/sec
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Desjardins
Integrated Financial Services Platform
OVERVIEW:
• Largest cooperative financial group in Canada
• Assets of over $173 billion and nearly 6 million
members
CHALLENGES/OPPORTUNITIES:
• New CIO driving business and platform agility,
rationalization and standardization across the
enterprise
• Integrate 12 information websites and 14
transactional websites across five lines of business
• IBM Won Sourcing Agreement in July 2010
• Existing Portals based on IBM Websphere and
Sharepoint
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SOLUTION:
• Demonstrated WCS integration with
existing infrastructure (WebSphere,
Sharepoint, Document, Lotus)
• Recognized importance of integrated
middleware platform
• WebCenter Suite, UCM, WLS, SES,
DB, RAC, Management Packs
• Moving towards Private Cloud
Strategy with ExaLogic and ExaData
Zappos Shoes
Customer Support Application
OVERVIEW:
• Leading online shoe and clothing shop; nearly
US$840 million in revenue with over 1,500 employees
• Acquired by Amazon.com in November 2009
CHALLENGES/OPPORTUNITIES:
• Integration of custom back-office systems with SAP
financials and E-Business Suite (EBS) [Amazon.com]
• New, modernized front end for CSRs and customers
• No Oracle footprint, had just purchased SAP
• Needed to integrate with EBS at Amazon.com
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Copyright © 2011, Oracle and/or its affiliates. All rights
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SOLUTION:
• WebCenter Suite, SOA Suite,
WebLogic suite, SOA and WLS
management packs
• Implement Oracle SOA Suite as
integration and process backbone for
Purchase Order Exception process
• WebCenter Portal to provide
composite user experience,
encompassing new and existing
processes
Oracle WebCenter Content
Enterprise Content Management
• Strategic content infrastructure for managing documents, images, and rich media files
• End-to-end content lifecycle management from creation to archiving
• Contextual enterprise application integration
Content
Enterprise Content Management
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Imaging
Desktop
Rich Media
Content
Lifecycle
Most Enterprise Content Is Unstructured
Documents, Images, Voice, Video, E-mail-Everywhere
Most content is unstructured
•
•
85 percent of all data stored is in an unstructured
format
Average Fortune 500 has +150TB of stored data
Unstructured content is exploding
•
Growing at 60% per year
Business runs on unstructured content
•
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80 percent of business is conducted on
unstructured content
Source: Gartner Group & PWC
Enterprises Consolidating and Spending
Majority Have 3+ ECM Systems at High Cost
2 ECM
3+ ECM
Systems
1 ECM
$500K$1m
•
•
•
+$5m
$1m - $5m
•
$250K+
•
•
•
51 percent of all enterprises have three or more ECM
systems
20 percent have two ECM systems
29 percent have one ECM system
53 percent of enterprises expected to spend
US$250,000+
15 percent will spend $1 million to $5 million
14 percent will spend US$500,000 to $1 million
7 percent more than $5 million
Sources:
• “Collaboration, Search, And Compliance Drive 2010 ECM Investments,” Forrester December 8, 2009
• Gartner PCC Summit June 2009 (based on Gartner: 2008 BIIM Survey and AIIM: State of the ECM Industry 2009)
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Oracle’s ECM Strategy
Traditional Content Applications
•
•
•
•
•
Collaborative Document Mgmt
Imaging/Archiving
Web Content Management
Records Management
Information Rights Management
WebCenter Imaging
Enterprise Applications
•
•
•
•
•
•
Siebel
E-Business Suite
PeopleSoft
JD Edwards
L360, i-flex, Primavera
Fusion Applications
WebCenter Connect
WebCenter Content
Oracle Fusion Middleware
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Custom Applications
• Composite Applications
• WebCenter
• Oracle Fusion Middleware
Applications
• Other Applications (e.g. .Net, PHP)
• SharePoint
WebCenter Sites
Oracle WebCenter Content
Unified and Integrated Enterprise Content Management
E-BUSINESS SUITE
PEOPLESOFT
SIEBEL | JD EDWARDS
Oracle Enterprise Content Management
SOA, BPM, JDev
Portal
Connectors
OOTB
Web Apps
Desktop &
Office
Integrations
Application
Connectors
Identity Mgmt
Mobile
Delivery
High Values Features and Services
Business
Intelligence
FUSION
Capture
MIDDLE
WARE
Digital Assets
Web Content
Document
Rights
Imaging
Records
Core Content Services
Application
Grid
Oracle Database
SecureFiles, AuditVault,
Database Vault, RAC
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Archiving
Copyright © 2011, Oracle and/or its affiliates. All rights
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Oracle
Storage
Archive Manager
3rd Party
Database,
File System
A
D E
A R
P S
T
Notes /
Domino
File
Systems
3rd Party
Oracle Content Management 11g
Simple, Smart & Scalable ECM
Comprehensive & Complete ECM Solution
• End-to-end solution - capture, imaging, records, Web, video, docs
• Unified content repository across ECM
• Centralized installation, access, administration & monitoring
Integrated to Fit the Way You Work
• Next generation desktop integrations
• Extensible and open Web Content Management
• Certified application integrations with solution templates
Extreme Performance, Extreme Scalability
• Benchmark tests ingesting hundreds of millions docs/day
• Single repository for high volume ingestion & Web site delivery
• Fusion Middleware Infrastructure w/ Application Grid scalability
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Southwestern Energy
Integrated Information Management on ExaData
OVERVIEW
• Independent Exploration & Production Company
• Business strategy focused on wisely investing cash
flow from underlying oil and gas assets
CHALLENGES/OPPORTUNITIES
• Change how they manage all unstructured
information
• Prior commitment to Oracle EBS and ExaData –
Deloitte implementing EBS
• SharePoint for team collaboration. Documentum
and LiveLink under consideration for solution
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SOLUTION
• Information Management approach to
consider unstructured and structured
data in architecture
• ODC/OFR for inbound classification of
content
• Records Management with URM
• WebCenter for surfacing EBS
components and content
• BPM & SES
• Upgraded from ¼ to ½ rack Exadata to
run WebCenter Content
Intuit Software
Unified ECM Platform
OVERVIEW
• High Tech, software company with 8000 employees
• Revenue:3.1 billion
• Headquarters in Mountain View, CA
SOLUTION
• Oracle's AIA and Middleware solution
are the integration layer between
customer facing applications and backend systems
CHALLENGES/OPPORTUNITIES
• Intuit moving from packaged applications provider to a
single SaaS platform for all applications.
• Oracle ECM is the unifying content
management infrastructure for
unstructured content.
• Stable, secure and flexible content management system
that can drive core business of Intuit for TurboTax,
Quicken through to EBS, Siebel and PeopleSoft backend.
• Oracle is backbone for Intuit’s new
"End to End Connected Services
Platform.”
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Join the Community!
Oracle WebCenter blog:
http://blogs.oracle.com/webcenter
Oracle WebCenter Homepage:
http://www.oracle.com/webcenter
Oracle WebCenter Newsletter:
http://oracle.com/newsletters
Twitter:
http://twitter.com/oraclewebcenter
Facebook:
http://facebook.com/webcenter
LinkedIn:
http://linkd.in/lVaEOQ
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Q&A
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