Assignment no: 2
Subject:
Marketing
Topic:
Marketing mix and Positioning
Submitted to:
Prof. Agha Mehmood Ali khan
Submitted by:
Group no: 1
Name
Muzzammil Mehboob
Sidra Shah
Hina Ashfaq
Madiha Afzal
Ansar Shehbaz
Waleed Butt
Roll no
L4s12mcom2022
L4s12mcom2001
L4s12mcom2004
L4s12mcom121
L4s12mcom 0009
L4s12mcom2025
PRODUCT CATEGORY: water
Top three brands
 Nestle
 Aquafina (PepsiCo)
 Sufi
 Nestle
Positioning:
“Pure life”
As mention in the positioning statement “pure life” nestle says your health will
be pure from all kinds of diseases.
Comments
it has conveyed that after drinking this water your life will be pure from all kind of diseases .other water
products are using different sort of chemicals for making water pure but despite of making it pure it
causes injurious and harmful to people while in this case nestle is far better than other products.im my
opinion One thing is also helping nestle in its effective positioning is its slogan which is
‘’Good Food Good Life.’’ And its logo in which the bird is feeding its children.
Which puts a strong perception in the mind of the consumers that like a mother who does not deceive its children same as it
is Nestlé does not deceives it customers and offers customers superior value. That’s why Nestlé is on the top in Pakistan
 Aquafina (PepsiCo)
Positioning:
Recently in an Advertisement Aquafina has positioned itself as
“It’s just water but its every drop tells a new story
Comments:
What I think is that the image which PepsiCo has created in the minds of the end consumers is that it is not a
sports drink or any sort of carbonated water it’s just a pure mineral water. Which is helpful for a person in those
situations where water is not available one thing which I like about Aquafina is that they are also offering flavored
water. Due to which Aquafina takes a bit more market share.
 Sufi
Positioning
“Finest drinking water”
“Drink it with trust”
Comments:
What Sufi want to say is that there water is really good for health .a human being depends a lot on water so he
cannot be careless about the kind and quality of water which he drink because in Pakistan it is common perception
that tap water is harmful for health and causes various diseases and infections well Sufi is relatively a new brand
in the Pakistani market and it will required a lot to capture the share from other brands like Aquafina and nestle
There is not much advertisement of Sufi water. So they should provide awareness to the people also....
Name of Product: crystal water
Marketing mix of crystal water:
Product:
It is a common perception in Pakistan that the water
coming out from the tap is injurious to health and causes
various diseases which is very harmful for the health
So understanding this need we are launching a new type of
water which has never been selling out in Pakistan as
before
What we are doing is that we are taking water that is melt from big icebergs or glaciers.
Features:
As everybody know that the thing which nature provides us is already naturally pure.
Exactly same is in the case of our water product. We are taking water from glaciers which are naturally
pure, crystal clear, refresh you and your health and no preservatives and artificial colors are added in it
Price:
We are offering crystal water disposable bottle of 500ml in Rs20/- only and
1.5 liter bottle at Rs45/- only
And for household purpose we are offering 20litre bottle at Rs180/- and
providing the facility of home delivery also
Placement:
Placement is very important as it consists of the availability of the product
For the convenience of the customers our bottles are available on many grocery stores. Departmental
stores utility stores and many other markets where our target consumers can get the product easily
Promotion:
While promotion is a thing which we cannot neglect ... because it is a source through which peoples get
awareness and know the features and attributes of the product we are paying attention and using all of
the marketing strategies which can tell the peoples about our unique brand we are using electronic
media, sales promotion and advertisement in newspapers. We are further planning to launch our stalls in
well renowned markets so that the peoples may know about the purity of natural extracted water from
the glacier
Positioning:
“Nature purity”
As mention in our positioning statement the image which we want to create in the mind
of consumers is that we provide naturally pure water to people without adding any sort of
chemicals and preservatives. .
Our Mission is to make a positive difference in the health and well being of its drinkers