The New Global Village
Triple Play in the University Environment (A Case Study)
Guy Clark – Global Crossing
Nick Ruczaj – Inuk Networks
May 23rd, 2007
© 2007 Global Crossing Limited. All rights reserved. Any reproduction or dissemination without written permission is strictly prohibited
Agenda
 Brief Introduction To Global Crossing & Inuk Networks
 Background: TV & Telephones for Students in the UK
 Introducing Freewire
 IPTV for Students
 VoIP Solution for Students
 Commercial Opportunities
 What’s Next?
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Brief Introduction to Global Crossing
 Global wholly owned IP (MPLS over DWDM over Fibre) Network reaching over
600 cities, 60 countries, and 6 continents
 Global Crossing provides a full suite of converged IP services.
 Over 30 billion VoIP minutes completed in 2006 over our VoIP Backbone
 Nearly 400 million IP interconnected minutes per month in January 2007, an
increase of more than 300% over January 2006.
 One of the Largest Global VoIP Deployments, over 140 SONUS VoIP Switches
throughout global VoIP backbone, and the use of ACME Session Border Controller
technology globally
 Highly Reliable Fully Meshed Global IP MPLS Network consistently operating at
99.999% reliability. Transporting nearly 500 Gbps IP traffic over global backbone
 Already a provider (either directly or indirectly) of dark fibre and bandwidth to
several EU R&E Networks
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Global Crossing’s converged IP network
architecture – one network, any service
VoIP Services
• VoIP On-Net Plus
• VoIP Ready-Access
• VoIP Outbound
• VoIP Local Services
• VoIP Toll Free
• VoIP Community
Peering
• VoIP Integrity Service
• Managed VoIP
Access Methods
ATM, Frame Relay,
PL, DSL, Ethernet,
SONET, SDH
True multicast capabilities
Enterprise
RIP2, BGP, Static
OSPF & GRE Tunnels
IP PBX
Global
MPLS
2547bis
Network
On-Net Call
IP
iMPLS
Option
A, B, C
PSTN
GSX
IP VPN
Off-Net Call
IPVPN/ DIA
IPv4 & IPv6
Session
Border
Controller
VoIP
Hybrid TDM / IP
Audio Conferencing
SIP IP Phones
• eMLPPP
• CRTP
• Packet
Interleaving
IP Gateway
Managed Security Services
Internet
Managed Solutions
Customer Portal
• Visibility & Control



DSL
Dialup
Wi Fi
• Mobile IP Connect
• Remote VPN Access
Fully Managed DIA &
Security Services
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• Professional Services
• Fully Managed IP VPN
• Managed Network Services
• Managed Security
• Application Performance
Management
• IP Video
• Video Endpoint
Management
• Ready-Access
Video®
Brief Introduction to Inuk Networks
 Inuk Networks is a triple-play service
provider which has capitalised on the rapid
growth of broadband technologies by
developing a platform for the distribution of
broadcast quality TV and carrier-class
telephony over closed IP-based networks
 Freewire is the company’s branded
platform for the delivery of video, voice and
data services to consumer customers, with
an initial direct focus on the student market
 Inuk’s Freewire platform can be
customised and delivered as a wholesale
solution, offering broadband providers
ultimate flexibility in how they position and
brand their TV, voice and entertainment
service offerings
Copyright 2007 All Rights Reserved.
TV for Students in the UK
 Poor reception and poor choice of
content
 Aerials often an unsightly addition
to buildings
 2008 now confirmed as start date for
analogue switch off in UK
 Digital TV will present problems to
students and landlords alike:
 Portables likely to have problems working
with external aerials
 Roof aerials/coax rings likely to have
problems with interference and ground
loops
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Student Telephone Trends in the UK
 Mobiles have been pervasive for some time
 VoIP has become mainstream
 Revenues from calling card systems are
diminishing
 Backlash against 0870 numbers
 Expensive, “locked down” student telephone
systems are past their sell-by-date!
 Students moving to VoIP of their own accord
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Introducing Freewire Triple Play
IPTV solution offering free & premium content
Carrier-class VoIP solution offering free
community calls, very low cost breakout calls
Broadband internet access via Ethernet for halls
and DSL for homes
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P2P Technology for Broadcasting
Inuk trialling P2P technology for VoD (i.e. nonlinear) applications on closed networks (e.g.
Universities)

Technology and particularly business model
unproven:

 “Over-the top” technology is attractive to users (&
broadcasters?) but someone has to pay for the network
costs
 ISPs already saying they will not bear the cost of
the required bandwidth:
 One hour of (near-broadcast quality) viewing is 320MB
downloaded & 105MB uploaded
 1GB cap exhausted in 10 hours
 Changes ISP contention and network planning models
 Limited to PC platform only:
 STB platform not available
 Unrealistic bandwidth for High Definition
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Multicast Technology for Broadcasting
 Multicast is the only way to cost-effectively
deliver broadcast-quality linear TV over any
network infrastructure
 Network cost per user for 100 viewers on an
exchange watching 2 hours of HD content *:
 IP Stream:
£22.16
 LLU Unicast:
£ 2.10
 LLU Multicast: £ 0.04
 Inuk’s strategy is to partner with network
operators (as opposed to building its own
network)
 As such, Freewire can be an “over the top”
service operating on any multicast enabled
network
* “HD-TV over IP: Who Pays the Bill?” by The IP Development Network
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Partnering with JANET to Deliver Services to Students
Partnership agreement with the JANET
backbone


Over 16 million end users
 Fully multicast enabled
 Student accommodation does not
commonly provide for either analogue or
digital TV
 Digital Switchover will mean indoor
aerials become even poorer
 Around 500,000 University hall
residents will be able to receive the IPTV
feeds
N.B. Major and Regional nodes only shown
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Freewire Television Architecture
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“virtual Set-Top Box” Application
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Freewire Telephone Architecture
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Freewire Telephone
 Softphone and handset options
 Free calls to and from friends and family who
download free softphone
 “Breakout” rates lower than Skype
 UK: 0.64p; India 5p; France: 0.67p
 Further discount for NUS Extra card holders
 Range of free and premium additional features:
 DDI (non-geo or geo)
 Voicemail
 Audio & video conferencing
 Pre-Payment Options for Breakout Calls
 Web-based account and top-up using credit/debit cards
 Direct Debit
 Cash option using physical calling cards (sold on
campus)
 Freewire credit wallet eventually to encompass
telephone and television services
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University Customers & Trials
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Commercial Opportunities
•
•
•
•
Platform for Personalized, Interactive TV Advertising
Interactivity Offers “Call-Me”, More Info & Shopping Baskets
Personalisation Allows Demographic Ad Insertion at “the Edge”
PC Platform Delivers True Web Integration and Click-Thru
•
•
•
•
Return Path, Real Time Reporting
Viewing Figures/Audience Share
Advanced Demographics
Behaviour Tracking
• Part-time collaborative working for students
• Telemarketing employment for students - remote virtual call
centre agents, etc
• Communities of Interest / Distance Learning
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What’s Next? Taking Freewire Beyond Campus…
 Most Halls now offering 100Mb Internet
access “free of charge”
 ResNet Service Advisors to support students
with queries
 Potential to offer attractive television and
telephone packages
------------------------------ No guidance for students in latter years
 Students & Staff left to battle with range of
ISPs, Telcos & TV providers with no student
focus
 Forced into 12 month minimum contracts for
39 weeks usage
Copyright 2007 All Rights Reserved.
versus
What’s Next: Expanding Beyond the UK…
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Thank You
Guy Clark
Director of Product Management
Global Crossing
Nick Ruczaj
Marketing Director
Inuk Networks
M: +44 (0)7733 014 301
E: guy.clark@globalcrossing.com
M: +44 (0)7900 898 852
E: nick.ruczaj@inuknetworks.com