Introducing SpaSTAR
spa.str.com
What is SpaSTAR?
• Competitive benchmarking solution the spa industry
has been waiting for
• Comprehensive analysis segmented by treatments,
salon services and retail
• Ability to define multiple competitive sets for a
dynamic marketplace
• Access your data and reports anytime and anywhere at
spa.str.com
• Unique usernames by property keeps your data secure
SpaSTAR allows for multiple users for each property with
defined access levels.
Log in with your unique username and password.
If you need access or assistance email support@str.com.
User Homepage
Select “Data Submission” to enter new data or edit historical
entries.
Monthly Data Submission
Enter the current month’s data here.
You may also add
previously
missed/unavailable
historical data.
Edit Historical Data
Edit your previous submission(s).
“Active” data is used in all
report generation. “Pending”
will be stored until the 15th of
the month, at which time it will
replace all “active” data and
used in report generation.
Competitive Sets
Search for competitors by country, spa type and segment.
Add and remove properties
from your set.
Reporting
View or download available SpaSTAR Reports for
your property.
Monthly reports will be automatically generated on the 15th of every month.
Manage Your Account Information
User Information
Adjust login information as needed and keep points of contact
current.
Property Information
Keep your property census information current as well.
What do you get?
Key metrics include:
• Treatment Room Utilization Rate
• Average Treatment Rate
• Revenue Per Available Treatment Hour
• Salon Station Room Utilization Rate
• Average Salon Station Rate
• Revenue Per Available Salon Station Hour
SpaSTAR Report
SpaSTAR Report - Overview
SpaSTAR Report - Treatments
SpaSTAR Report - Salon
SpaSTAR Report – Retail Revenue
Costs
∙ Free to participate
∙ Free to compare to U.S.
∙ Competitive Set Analysis
∙ Hotel/Day Spa: $600/Year – 12 Reports
Questions / Comments
Client Services Team
phone: (615) 824-8664 x3509
fax: (615) 824-3848
email: support@str.com
spa.str.com