blo
Presented by:
Jordan Brown, CA, CFA, Jean Jen, CA, CBV,
Solange Lansiquot, CA, CHRP, & Meghan Misquita, CA, LLB
FINANCIAL HIGHLIGHTS
blo
‘CAUSE YOU CAN’T BLO YOURSELF...
BLO Bar Menu
Holly Would
Boho Braid
Hunt Club
blo
TARGET MARKET
Calgary
Age: 20 - 44
Young Urban
Professionals
blo
COMPETITIVE ADVANTAGE
30 for about 30
You’re not cheating
Quality hair
blo
POSITIONING MAP
Price
HedKandi
Pure Form
Zu
Speed/
Convenience
Black Market
Blo
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THE CUSTOMER EXPERIENCE
The
Welcome
The
Experience
The
Satisfied
Customer
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FINANCIAL SUMMARY
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PROJECTED FINANCIAL RESULTS
Returns
• Real
Required
23%
• Expected
58%
Payback
• 3.1 years
Business
Value
• $601,350
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QUESTIONS?
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APPENDIX
SWOT Analysis
Location
Organizational Structure
Floor Plan
Calgary Location
Blo Bar Menu
blo
LOCATION
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SWOT ANALYSIS
Strengths
•Blo has a strong brand identity and is highly active in within its local community.
•Blo U focuses on standardized training for all employees in services and products offered to clients.
•Offers a unique atmosphere with extended salon hours.
•Focused on providing timely services tailored to client’s busy lifestyle.
Weakness
•Services provided are substitutable by customer's personal hairdressers as well as at home styling
tools and products.
•Blo salon profitability is limited to in house chair capacity of a maximum of 8 seats at a time.
•Large start-up costs to set up salon location.
•Customers may remain loyal to their existing hair stylist.
Opportunities
•Develop media relationships with local celebrities.
•Blo has the first mover advantage in the industry.
•Lipstick index has predicted that women increase spending on beauty regimins during economic
downturns.
Threats
•The success of the company may attract competition.
•Existing salons may begin to provide similar services.
•Services are considered a luxury as opposed to an everyday occurrence.
blo
ORGANIZATIONAL STRUCTURE
Franchise
Owners
Bar Boss
Assistant
Manager
Bloers
Receptionist
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FLOOR PLAN
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CALGARY LOCATION
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BLO BAR MENU
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