Faculty of Business, Law and Sport
MARKETING
Module Catalogue
Semester 1 - 2015/2016
Module Code: BS1967
Module Name: Understanding Markets
Module Credits: 15
No. of Periods: 1
Level:
Level 4
Module Tutor:
Module Description:
An understanding of markets is central to the study of business. This module takes a
sociological perspective of markets and market economics, encouraging discussion of how
individual consumers, industrial firms, governments, educational institutions, mass media,
NGOs and other networks and organisations affect consumer culture and shape market
dynamics. Students will consider current consumer trends and the circumstances in which
markets succeed or fail. Consumer dependence on social and economic structures will be
explored, along with trends towards increasing consumer power, consumer participation
and political consumerism. The implications of new and emerging markets in public sectors
such as healthcare and education will also be discussed, as will historical and cultural
aspects of the move towards consumerism. The module provides an introduction to a range
of data sources and analytical tools concerning market and consumer trends.
Specific to:
Business Management
Business Management Joint
Business Management with Enterprise and Innovation
Fashion, Media and Marketing
Sports Business and Marketing
Assessments:
001:
Report (written assignment)
Availability:
Occ.
A
Year
15/16
Semester
S1
100%
Day
Time
Module Code: BS2985
Module Name: Marketing Management
Module Credits:
No. of Periods:
Level:
Module Tutor:
15
1
Level 5
Martina Goudie-Hutton
Module Description:
This module will concentrate on contemporary marketing theories, concepts and techniques
relevant for understanding and contextualising marketing management in modern
organisations. Students will develop an ability to appraise theoretical perspectives of
marketing management and their application to multiple organisational contexts. The
module will provide an overview of the analytical marketing principles relating to:
marketplace understanding (market and competitor analysis techniques); designing marketdriven strategy (market development, managing innovation) and marketing management
decisions relating to brand management and internationalising. The module’s analytical and
applied emphasis will prepare students for further study of this discipline at a strategic level.
Specific to:
Marketing
Assessments:
001:
Availability:
Occ.
A
Analytical report (4500 words
maximum)
Year
15/16
Semester
S1
100%
Day
Time
Module Code: BS2987
Module Name: Creativity, Design and Innovation
Module Credits: 15
No. of Periods: 1
Level:
Level 5
Module Tutor:
Module Description:
Successful and sustainable organisations depend upon their ability to generate creative new
products and services, and finding new ways of doing business. Entrepreneurial ventures
rely upon new ideas to establish themselves in the market. Without creativity, design and
innovation established organisations would lose sources of advantage to competitors. The
processes through which creativity, design and innovation occur, and how these can be
encouraged at individual, team and organisation level, are, therefore, important concerns
for management. Creativity, design and innovation can be seen from different perspectives,
including responsible management, marketing, leadership, knowledge and learning, finance,
operations, and strategy. As such, study of creativity, design and innovation helps to
develop a broad appreciation of the interconnections between apparently diverse business
and management subject areas.
Specific to:
Business Management
Business Management with Enterprise and Innovation
Event Management
Marketing
Assessments:
001:
Report (4500 words maximum)
Availability:
Occ.
A
Year
15/16
Semester
S1
100%
Day
Time
Module Code: BS2988
Module Name: Integrated Marketing Communications
Module Credits: 15
No. of Periods: 1
Level:
Level 5
Module Tutor:
Module Description:
This module considers both the theoretical and practical aspects of integrated marketing
communications. Theories of communication influence are explored, with emphasis on how
the communication tools (advertising, personal selling, public relations, sales promotion,
direct marketing and digital marketing) can be synthesised, to enable the delivery of
consistent brand messages across a multiple of marketing channels. The importance of
communication objective setting, budgeting, and the role of agencies are also key elements
of this module. Students will be encouraged to identify the salient characteristics of target
audiences to facilitate the utilisation of relevant communication tools in order to amplify
vital marketing messages.
Specific to:
Business Management
Event Management
Event Management Joint
Marketing
Assessments:
001:
Presentation
Availability:
Occ.
A
Year
15/16
100%
Semester
S1
Day
Time