Campbellsport School District Understanding by Design (UbD) Template
Class Entrepreneurship
Curriculum/Content Area: Business
Course Length: 1 semester
Course Title: Entrepreneurship
Date last reviewed: 1/15/15
Prerequisites: Business Marketing
Board approval date:
Desired Results:
Course description and purpose: Have you ever wondered what it would take to start your own
business? Have you ever wondered what it takes to run a business? This course introduces the
student to the world of business. It examines all areas of business operation such as human
resources, operations management, financial management and marketing. Hands-on activities
include studying, observing, and reporting on a local business, as well as organizing and running a
small business of their choosing.
Enduring Understandings (EUs)
1. Define Entrepreneurship
2. Create a business plan for a small
business
3. Management of a small business
4. Accounting for a small business
5. Designing & marketing for small
business
Essential Questions (EQs):
1. What is Entrepreneurship?
2. What does it take to create a business
plan for a small business
3. What is needed for Management of a
small business?
4. What is need for designing &
marketing for small business
5. What accounting do we need to do for
a small business?
Assessment Evidence
Performance assessments: Projects
Unit Title: Business Plan
A.
B.
C.
D.
E.
F.
G.
Foundation of business
Legal Status
Store Layout and Design
Swot Analysis
Action research
Channel of command
Code of ethics
Other assessments: Observation, individual
lessons, and presentations.
H.
I.
J.
K.
L.
Job analysis
Interview
Employee handbook
Financing
Presentation to Board of Directors
.
Standards: National Business Education Standards
I. Entrepreneurs and Entrepreneurial Opportunities
Achievement Standard: Recognize that entrepreneurs possess unique characteristics and
evaluate the degree to which one possesses those characteristics.
II. Marketing
Achievement Standard: Analyze customer groups and develop a plan to identify, reach, and
keep customers in a specific target market.
III. Economics
Achievement Standard: Apply economic concepts when making decisions for an
entrepreneurial venture.
IV. Finance
Achievement Standard: Use the financial concepts and tools needed by the entrepreneur in
making business decisions.
V. Accounting
Achievement Standard: Recognize that entrepreneurs must establish, maintain, and analyze
appropriate records to make business decisions.
VI. Management
Achievement Standard: Develop a management plan for an entrepreneurial venture.
VIII. Legal
Achievement Standard: Analyze how forms of business ownership, government regulations,
and business ethics affect entrepreneurial ventures.
IX. Business Plans
Achievement Standard: Develop a business plan.
Learning Targets Addressed [“I can” statements (focus on skill-based vs. contentbased)]:
1. I can create the foundation of business
2. I can identify the legal status of a business
3. I can create a store layout and design for a business
4. I
5. I
6. I
7. I
8. I
9. I
10. I
11. I
can
can
can
can
can
can
can
can
create
create
create
create
create
create
a Swot Analysis for a business
action research to help make decisions for a business
channel of command for a business
a code of ethics for a business
a job analysis for a business
the necessary questions for an interview for a business
create an employee handbook for a business
find financing for a business
Unit Title: School Business
a.
b.
c.
d.
e.
f.
g.
h.
i.
Marketing Communication
Promotional marketing mix
Product development
Sales process
Ethical behavior in personal selling
Sales promotion
Order development and processing
Determining Actual pricing
Formal Price quotes & negotiations
Standards National Business Education Standards
I. Entrepreneurs and Entrepreneurial Opportunities
Achievement Standard: Recognize that entrepreneurs possess unique characteristics and
evaluate the degree to which one possesses those characteristics.
II. Marketing
Achievement Standard: Analyze customer groups and develop a plan to identify, reach, and
keep customers in a specific target market.
III. Economics
Achievement Standard: Apply economic concepts when making decisions for an
entrepreneurial venture.
IV. Finance
Achievement Standard: Use the financial concepts and tools needed by the entrepreneur in
making business decisions.
V. Accounting
Achievement Standard: Recognize that entrepreneurs must establish, maintain, and analyze
appropriate records to make business decisions.
VI. Management
Achievement Standard: Develop a management plan for an entrepreneurial venture.
VIII. Legal
Achievement Standard: Analyze how forms of business ownership, government regulations,
and business ethics affect entrepreneurial ventures.
IX. Business Plans
Achievement Standard: Develop a business plan.
Learning Targets Addressed [“I can” statements (focus on skill-based vs. contentbased)]:
1.
2.
3.
4.
5.
6.
7.
8.
I
I
I
I
I
I
I
I
can
can
can
can
can
can
can
can
participate in marketing communication
create promotional marketing mix
participate in product development
participate in the sales process
participate in ethical behavior in personal selling
create sales promotions
participate in the order development and processing
determine actual pricing, quotes, and negotiations