Competitor Analysis:
Competitor analysis in marketing and strategic management is an
assessment of the strengths and weaknesses of current and potential
competitors. This analysis provides both an offensive and defensive
strategic context through which to identify opportunities and threats.
Competitor profiling coalesces all of the relevant sources of competitor
analysis into one framework in the support of efficient and effective
strategy formulation, implementation, monitoring and adjustment.
This part will review all our competitors within two miles. Competitors
will be categorized into two kinds, direct competitor (there products
perform the same function compete against our product) and indirect
competitor (products which are close substitutes for one another
compete)
Direct competitors:
1- Salford Spice Pizza: is one of our direct competitors, they produce
similar products of our shop (see appendix 1). They are located on 239 Eccles
New Road - M5 4QG Salford.
2- Peter Pan’s pizza: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located 880 Chester
Road, Stretford - M32 0PA Manchester.
3- Genie: is one of our direct competitors, they produce similar product of
our shop (see appendix 1). They are located on 30 Seymour Grove M16 0LH Old Trafford.
4- Hot and spice: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 17 Moss Lane
West - M15 5PQ Whalley Range.
5- Pizza bravo: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 2 Seymour
Grove, Old Trafford - M16 0LH Manchester.
6- Istanbul express: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 29-31 Sackville Street
- M1 3LZ Manchester.
7- Valentina pizza: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 232 Lower
Broughton Road - M7 2JS Salford.
8- Hot Food Bragins: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 147 Eccles
New Road - M5 4QQ Salford.
9- Paradise: is one of our direct competitors, they produce similar product
of our shop (see appendix 1). They are located on 381A Stretford Road - M15
4AD Hulme.
10-Planet
spice: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 876 Chester
Road - M32 0PA Stretford.
11-Krispy cottage: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 345
Claremont Road - M14 7NB Manchester.
12-By The Slice: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 2 Chapel Street M3 7WJ Manchester.
13-Mimi
Pizza: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). 157-159 Eccles New Road - M5
4QQ Salford.
14-Taster’s Master: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located 119 Oldham
Street - M4 1LN Manchester.
15-Urban pizza: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 45 Hilton
Street - M1 2EF Manchester.
16-Rockys pizza: is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on Seaford
Road - M6 6BA Salford.
17- Fresh bites : is one of our direct competitors, they produce similar
product of our shop (see appendix 1). They are located on 7 Hilton
Street - M4 1LW Manchester.
18- Pizzeria Perfecto: is one of our direct competitors, they produce
similar product of our shop (see appendix 1) they are located on 187
Langworthy Road - M5 6PW Salford.
Dominant competitor:
1. Pizza Hut
2. Domino’s pizza
Hot Food Bargains
F&F SWOT Analysis
Criteria
examples
Strengths
Opportunities


F&F have high hygiene and
F&F are expecting customers
Criteria
examples
Restaurant
hygiene
tidy and clean exterior look.

F&F have low priced products,
2- Residential Housing.
and good quality products.

F&F will be offering different 3-University Staff.
kinds and shapes of pizzas in
 The competitor nearby
different occasions (valentine’s
Is one of the biggest
pizza Halloween pizza etc).
international fast-food
restaurants, and his major
F&F have options of eat in the
product (Burgers) is different
shop, collection and delivery to
then F&F major products
home.
(Pizzas).
F&F have branded image and
logo.
 Opposite F&F two local Pups
Restaurants prices
Products variety
Brand and Logo


Menus

Criteria
examples
Products offered
Advertisement
Location
Disabled facilities
F&F have a good choice of
items in menu with great
student offers.
Weaknesses

New business
Fund
from three major sectors.
1- Student Accommodations.





F&F is new and not
established.
F&F have limited funds
available.
F&F offers products which
already available in the market.
F&F have a limited budget for
advertisement.
F&F location have not …
F&F have poor disabled
facilities
.
Expected
customers
Customers
targeted
Nearby
competitor
are closed, if they reopen the Future
pups, F&F eats in option will opportunities
grow up and drag new
customers.
Threats
Criteria
examples