© 2009 by Nelson Education Ltd.
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Destination Development
Chapter 4
© 2009 by Nelson Education Ltd.
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Objectives
 Determine what attracts tourists to
different destinations.
 List and describe each of the steps
involved in the planning and development
stages of a destination.
© 2009 by Nelson Education Ltd.
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Objectives
 Identify the four stages of the product life
cycle and apply them to a specific case in
destination development.
 Distinguish between the multiplier effect
and revenue leakage.
 Discuss the physical, economic, and social
impacts of tourism.
© 2009 by Nelson Education Ltd.
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Objectives
 Explain how tourism can help preserve a
local culture.
 Identify the possible negative effects of
destination development on a local
environment.
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Components of Tourism
Destinations
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Natural Resources
Infrastructure
Superstructure
Transportation Systems
Hospitality of the Hosts
Other Factors
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© 2009 by Nelson Education Ltd.
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The Planning Stage
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Market Analysis
Site Assessment
Financial Studies
Environmental Impact Studies
Social Impact Studies
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Involvement in Tourism
Development
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The Development Process
The Role of Government
World Tourism Organization (UNWTO)
National Tourism Organizations
Provincial and Local Tourism Organizations
The Need for Greater Government
Involvement
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Walt Disney World
 The Lessons Learned From
Disneyland
 Advantages to the Florida Site
 Development in Stages
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© 2009 by Nelson Education Ltd.
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Economic Impact
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Positive economic impact
Tourism dollars and the multiplier effect
The concept of leakage
Balance of payments
Necessary leakage
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Socioeconomic Impact
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An instrument for social change
Population growth
Changing employment patterns
Increased income
Rising property values
Resentment
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Cultural Effects
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The demonstration effect
Commercialization of arts and crafts
Renaissance of arts and crafts
Ethnic preservation
Disruption of local culture and lifestyle
Cultural dividends for local residents
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Physical Impact
Developed Versus Undeveloped Countries
 Controlled rate of development is ideal
 Planning can reduce environmental impact
 Proper development can help
preserve/restore
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Deterrents to Destination
Development
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Tourist overcrowding
Pollution and environmental degradation
Political instability
Fluctuating currency rates
Disease epidemic
Terrorism
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Career Opportunities
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Planner
Market Researcher
Architect
Interior Designer
Landscape Architect
Sociologist
Anthropologist
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