You fight for your clients. We fight for you!
Thank you for your commitment to
The REALTOR® Action Fund
and organized real estate!
Time is of the Essence!
What can we do during the next 90 Days?
Agenda
• What is REALTOR® ACTION FUND (RAF)?
• Captain Mission/Objectives
• What Can We Do Immediately? (During the next 90 Days)
–
–
–
–
–
Talk to Your Association…
Staff Education
Reach Out/Talking Points
Phone Banking
R.A.F. Payment Plan
• Resources
• Adjourn
What is the REALTOR® Action Fund (RAF)?
The RAF is the money raised to advance the
goals of our REALTOR ® political action
committees (PACs) at the local, state and
federal levels of government.
Every REALTOR® is asked to make this
voluntary investment when paying their yearly
membership dues.
For more information refer to RAF Guide
Fundraising Captain’s Mission & Objectives
For the next 90 Days
•Lead by Example: Invest $197!
•Make sure we all get the word out to invest now
during Dues Billing
•Provide leadership and urgency to your
association’s fundraising efforts
•Encourage participation at levels of $49 and
above outside regular dues billing.
What Can We Do Immediately?
(During 2010 Dues Billing Cycle)
• Please verify that your association includes the R.A.F.
contribution above the line if they are not already doing
so.
• Include Dues Billing Insert w/Dues Billing mailing
• Educate Association Staff personnel who work directly
with members
• FTC Outreaches: Visit the largest offices w/in your
association first and work your way down
• Phone banking
• Talk to your colleagues!
• Post information in your newsletter!
• Discuss payment plan-- $20 and above can be put on a
monthly schedule!
• NEVER ACCEPT CASH PAYMENTS!
2010 Dues Billing Sample With R.A.F. Above the line
DUES BILLING INSERT!
For more information refer to RAF Guide
Now is the time to: REACH OUT !
• Reach out to your fellow REALTORS®, wherever they
congregate such as new member orientations, office meetings,
caravan meetings, and local association meetings
• When you are given a chance to speak, briefly state why
REALTORS® and their allies need to be involved politically.
–
–
–
–
Tell them why you are an investor.
Thank any recent or high dollar investors.
Ask them to participate in RAF.
Ask them to help you spread the word.
• A field representative can assist you on your outreach efforts.
Please be sure to contact them!
For more information refer to RAF Guide
2009 Letter to Members: Talking Points
Dear Member:
Thank you for your continued support of organized real estate and the California Association of REALTORS®. As you
know, the 2010 Dues Billing Cycle is now underway. Imagine for a moment, that California Association of REALTORS
did not have a Government Affairs Team and REALTOR® Action Fund…
The threats listed below could have affected the way you do business! The California Association of REALTORS®:
•
•
•
PRESERVED: Property Profiles: Title insurance companies stopped providing property profiles in a reaction to a
letter issued by the Department of Insurance;
DEFEATED: 3% Independent Contractor Withholding: 3 times in 2009! Politicians proposed a 3% independent
contractor withholding requirement that would have forced you to make no-interest loans to the state; and
DEFEATED: Point of Sale Bills: Multiple bills were introduced which if passed would have resulted in, as much
as, $20,000 of costs per home to close escrow.
Given California’s ongoing state budget shortfall, 2010 will be another contentious year. Your support is needed now
more than ever.
To preserve C.A.R.’s ability to fight for you! Again, dues billing cycle is underway; please invest $49 in the REALTOR®
Action Fund!
The REALTOR® Action Fund protects you from the politicians. The Fund is non-partisan and supports pro-real estate and
business, Democrats,
Republicans and Independents.
Thank you.
Sincerely,
Steve Goddard
2010 President
California Association of REALTORS®
Phone Bank Strategies
Phone Banking Guidelines:
• The telephone solicitation guidelines were created to
inform you of C.A.R.’s company policy on placing calls
to C.A.R. members; to ensure that your calls comply
with federal and state laws; and to make each call an
effective pleasant and rewarding experience for both
you and the member.
• Please review the guidelines in your RAF Guide and
be sure to follow them and the script when setting up
your phone bank.
For more information refer to RAF Guide
Above All Ask!
•
Again, make a personal investment of $197 to the RAF.
This shows others that you are doing your part and makes asking others to contribute
easy. Have a one line answer memorized for why you personally felt it was so
important to contribute to RAF.
•
Remember To Ask Everyone To Invest On the Spot
When surveyed most people say that they don’t contribute because no one has ever
asked them to. Always end a presentation with, “Can we count on your support
today?” If they say not today, ask when, and always follow up.
•
Why Should REALTORS® Invest in RAF?
They get a terrific return on their $197 investment. C.A.R.’s legislative successes, save
members over $13,000 a year by defeating costly legislation that threatens their ability
to serve their clients and sell real estate. And its easy! REALTORS® can simply
contribute in monthly installments! Contributions of $197 may be paid over 12 months
at a rate of $16.42.
R.A.F. Payment Plan
Investment Amount
$ 20
$ 49
$ 98
$197
Monthly Payment
$ 1.66
$ 4.08
$ 8.17
$16.41
Resources
Government Affairs Field Representatives
•
•
•
•
•
•
•
•
•
Laiza Garcia - Northern Coast
laizag@car.org
916-832-3522
Matt Garth - Greater L.A.
Matthewg@car.org 310-809-0372
Rian Barrett - Central Valley
Rianb@car.org
916-248-0981
Julia Parenteau – OC, SD, and the Desert
Juliap@car.org
714-654-4929
Lynn Movroydis – State Fundraising Field Representative
Lynnm@car.org
949-218-0387
Lisa Edwards – CREPAC Staff Coordinator
lisae@car.org
916-492-5200
David Howard – Political Affairs Director
davidh@car.org
916-492-5200
Annly Roman – Administrative Assistant
annlyr@car.org
916-492-5200
http://www.car.org/governmentalaffairs/raf/FTCInformation/
R.A.F. Statistics
Total
Contribution
%of
Members
Contributing
to RAF
Year
Total
Membership
Number of
Contributors
Per Member/
Per
Contributor
2001
103,745
32,948
$18 / $57
$1,872,158
32%
2002
117,153
34,193
$16 / $56
$1,929,082
29%
2003
136,977
43,709
$19 / $58
$2,553,830
32%
2004
161,245
56,689
$24 / $67
$3,808,115
35%
2005
193,932
62,667
$23 / $71
$4,474,456
32%
2006
211,245
61,151
$25 / $89
$5,466,046
29%
2007
207,999
56,826
$22 / $82
$4,649,210
27%
2008
183,835
39,690
$18 / $83
$3,301,796
22%
2009
166,183
31,786
$15 / $80
$2,540,842
19%
2010 Threats
Webster – “Threat”
1) An expression of intention to inflict evil, injury or damage
2) An indication or warning of probable trouble
State Budget
$20 Billion??
Service Tax
Flat Tax
Transfer Tax
Split Roll
Withholding
Mortgage Int. Deduction
Bus. License Tax
Other
???
Real Estate Finance?
Point-of-Sale
Agency (Predatory Selling)
Independent Contractor
Environmental Hazard
RECAP
•
•
•
•
Lead by Example
Educate
Help elevate RAF participation in 2010
Always get C.A.R. staff approval, prior to
planning a supplemental fundraising
Activity
• NEVER ACCEPT CASH PAYMENTS!
Ideas, Comments, Questions?
REALTORS® don’t let other REALTORS®
opt out
Because….
When every REALTOR® makes an
Investment in RAF…Everybody wins!
Thank you so much for your time and
your commitment.
We cannot win without you!