New Challenges in the European Area: Young
Scientist’s 1st International Baku Forum 2013
Dimitar Shopovski
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TV advertisements
Advertisements on radio stations
Newspaper advertisements
Leaflets
Catalogues
Posters
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Nowadays the success of our business
depends of our present on internet.
The goal of internet marketing is to bring
your ideal customer at the right time and the
right place, and to open new opportunities
for your business.
Marketing is based on the same principles for
centuries, only changed the ways of its
realization
 The first web ad that clicks (later known as
banner ads) was created in 1993 by the
company GNN
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Achieving an online presence of your
business
Synonyms:
E-marketing
web marketing
online marketing
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More efficient and faster way of DOUBLE SIDE
communication
More flexible and cheaper marketing
Creates greater value for the brand being
advertised
Presence 24/7/365
More effective promotion
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SEM – Search Engine Marketing
SEO – Search Engine Optimization
E-mail marketing
Social Media Marketing
Ad Banners
Video Marketing
Blogging
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2 polls
Some internet researches
Formal and informal discussions with
managers of companies from the Republic of
Macedonia
Processing results
Has your company realized an online
presence?
Yes, via web page
14%
Yes, via web blog
15%
6%
61%
Yes, via social networks (FB,
Twitter...)
Yes, via mix of previous
4%
No
Has your company Internet Marketing Strategy?
Yes, but it is integrated with global marketing
24%
strategy in company
30%
Yes, it is maintened by marketing agency
Yes, it is managed by CEO of the company, not
written on paper
9%
37%
Our company has not IMS
How much money is you budget for Marketing?
less than 10.000 MK Denars/mounth
43%
10.000-30.000 MK Denars/mounth
26%
30.000-100.000 MK Denars/mounth
4%
More than 100.000 MK Denars/mounth
9%
We don't have budget for IM
17%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Do you know the features of IM and did you
implement it?
we imlement it in our company
55%
we know the features, but we don't implement in…
no
26%
4%
clasic marketing is better than IM
13%
something other
2%
0%
10%
20%
30%
40%
50%
60%
Do you plan to increase IM budget?
21%
Yes, in our next budget we
will have IM budget
43%
We will continue with same IM
budget
We don't plan to add IM
36%
budget
Do you know about SEO and SEM?
21%
28%
Yes, excellent knowledge
Middle knowledge
I don't know about SEO and
51%
SEM
Have you ever used an email marketing
campaign?
6%
45%
49%
Yes
No
We use every day
If you company has Web Page, did you have
implemented SEO?
30%
34%
No, but we are planning to
implement SEO
No
Yes, we have implented SEO
36%
Do you use banner ads in other web
pages to refer to your web page?
47%
53%
Yes
No
Do you use web traffic analytics
tools?
38%
62%
Yes
No
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The process of forwarding the classic ads
(traditional advertising) to new types of
marketing takes place in the world's largest
economies.
86% of companies in the Republic of
Macedonia realized an online presence
(website, blog, social media, the combination
of the previous)
14% do not generate any online presence
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It is necessary informing managers about the
possibilities:
- 50 Eur. cost static web page (single or
annual)
- 200+ Eur. for more modern web page
- Free way of advertising through social
networks
- Opportunities for e-mail marketing
- Cheap banner ads 100 MK Denars/day
depending on the popularity of the medium
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Organizing seminars and webinars to educate
the managers about benefits using EMarketing.
Better promotion of services of IT companies
Creating national strategy improving business
environment and using of E-Marketing as
first option advertising business products or
services.