Nenad Prelog:
Collaborative Media and
"Cultural Sector" –
Friends or Strangers
Intercultural Dialogue and Digital Culture
November 21, 2008
World Internet Usage

November 21, 2008. (9 am):

World Population 6,715,375,600

Internet users
1,505,622,200

Penetration
22.42%
Development of Web Concept (1)

Web 1.0  (connected machines, nodes)

Provide the information flow

Browsers  insight into content

Description of content
done through language

Routers, Protocols

Engineering, Computer
Science
Development of Web Concept (2)

Web 2.0  (connected people, network)

Interaction, collaboration, uploading,
folksonomy

Social networks,
Blogging, Wiki

User  Author

Sociology, Economy
Development of Web Concept (3)

Web 3.0  (connecting of knowledge)

Semantic web, relations, artificial
intelligence, natural language
communication

Knowledge enhancing and improvement

Content, not description of content

Psychology, Linguistics,
Statistics
Processes are simultaneous

New phase in development dose not
replace the older one!

Moving from material to virtual

From content to
links

From products
to services
Content is there…

How to reach
desired content?

More than 80% of
visits start at some
search engine!

Institutions in
culture can not use
the same
techniques like
commercial pages.
But we are not…

Web sites of
cultural institutions

Cultural portals
 OR

Search engines

Indexes
 OR

Social networks

Tagging
Problems with Search Engines

Do 5 W questions function?
– Who
Who is the best known writer in Croatia (-)
– What
What listeners think about quality of repertoire (-)
– Where
Where is the biggest collection of impressionists in
Croatia (-)
– When
When Ivo Andrić was born (+)
– Why
Why so few films are produced in Croatia (-)
Are we creating for ourselves?

Which sources
have priority,
national or
international?

What is more
important; to
work on Croatian
edition of
encyclopaedia,
or English
version?
The Wiki as a Weapon of
Mass Collaboration
Comparison between
quantity of content
(measured in lines) in
Wikipedia (Croatian and
English version/edition)
Croatian Academy of Arts and
Sciences (CAAS)
(members)
(nonmembers)
Literature (CAAS members)
(cro)

(eng)

Ivan Aralica
60
25

Nedjeljko Fabrio
25
-

Ivan Kušan
22
15

Slobodan Novak
35
-

Luko Paljetak
40
-

Pavao Pavličić
35
3

Goran Tribuson
35
70
Literature (nonmembers)
(cro)

(eng)

Slavenka Drakulić
-
25

Miro Gavran
40
-

Miljenko Jergović
30
8

Predrag Matvejević
60
25

Dubravka Ugrešić
40
40
Sports
(cro)

(eng)

Davor Šuker
40
180

Janica Kostelić
250
90

Goran Ivanišević
180
260

Toni Kukoč
40
50

Ivano Balić
20
15

Blanka Vlašić
70
60
Culture is not business

Popularity as the most
important criteria for
search presentation

Articles which are used
stay

Trivialization of new
media

The usage of
collaborative media in
promotion of culture is
lagging behind
possibilities it offers
At the end (1)

Going to the start:

Web 1.0 provided insight into diversity

Information about culture

Web 2.0 provided possibility of reacting

Real answers are hard to find

More local content and languages

Easy to publish: diversity creation
At the end (2)

Web 3.0 will provide convergence of real
life and virtual space

From description of content to the content
itself

Laws of one world function in another (and
another way around)