SCCT1033 INTRODUCTION TO MEDIA TECHNOLOGY
FIRST SEMESTER SESSION 2013/2014
LIST OF COURSEWORK
Task
Description
%
CLO
QUIZ
Comprehension quizzes (Alphabets A-Z) throughout the semester; based on
“Media Today: An Introduction to Mass Communication” book by Joseph Turow
(4th ed.)
(please refer to official website of the book:
http://cw.routledge.com/textbooks/mediatoday4e/glossary-a.asp)
10
CLO1
CLO2
MID-SEMESTER
EXAM
Before final exam; the date and chapters involved will be informed later.
10
CLO1
CLO2
CLO3
CLO4
INDIVIDUAL
ASSIGNMENT
Written Assignment
20
CLO1
CLO4
20
CLO1
CLO3
Choose one convergent media.
Discuss critically the impact of that media to YOU and THE SOCIETY, and its
prospect in the future. Your discussion should highlight the aspects of technology,
social, economy, politics and education.
Format of written report, and References:
Not more than 2 pages (excluding references & appendices); do not
forget to put the page numbers.
Font & spacing: Times New Roman, single spacing, 11pt.
Front cover: Yellow (Group A); Green (Group B)
Use at least 5 relevant books from UUM library (provide details of the
books)
Assessment criteria of the final report (based on 100 marks):
i.
Introduction – 5m
ii.
Definition of “media convergence” and “convergent media” – 10m
iii.
Explanation on the chosen convergent media – 10m
iv.
Impact of that convergent media to the society – 30m
v.
Prospect of that convergent media in the future – 30m
vi.
Conclusion – 5m
vii.
Formatting and References – 10m
Pre-submission/draft: Week 10
Due of final report: Week 12
GROUP ASSIGNMENT
Written Report (15%)
Form a group of 3 persons.
By focusing on all these media technology sub-areas:
i) Broadcasting
ii) Advertising
iii) Journalism
…discuss:
a) the definition of each sub-area
b) types of each sub-area (i.e.: radio broadcasting, television broadcasting,
etc.), and their similarities and differences
c) the role of each sub-area to the society
Assessment criteria of the final report (based on 100 marks):
i.
Introduction – 5m
ii.
Definition of each sub-area – 15m
iii.
Types of each sub-area – 30m
iv.
Discussion on the role of each sub-area – 30m
v.
Conclusion – 5m
vi.
Formatting and References – 5m
Presentation (5%)
presentation schedule: starting Week 11 (24th Nov 2013)
Due of final report: after presentation
Total
CLO = Course Learning Outcome
60%
At the end of this course, student will be able to / Di akhir kursus ini, pelajar akan dapat:
CLO1: explain the basic concepts of media technology / menerangkan konsep-konsep asas teknologi media. (C2, P1, A3)
CLO2: explain the components, characteristics and processes in media technology / menerangkan komponen-komponen, ciri-ciri dan proses yang berlaku dalam teknologi
media. (C2, P1, A3)
CLO3: elaborate the role and structure of each sub-area in media technology / menghuraikan peranan dan struktur bagi setiap bidang di bawah teknologi media. (C4, P2, A1)
CLO4: elaborate and discuss the issues, impacts and prospects of media technology to individu, society and nation / menghurai dan membincangkan isu, impak dan prospek
teknologi media terhadap individu, masyarakat dan negara. (C4, P2, A2)