Creating an AutoZone Store in
the Dominican Republic
Prepared by:
Natalia Miguel
President, Management and International Services
Eduin Medina
Senior Vice-President
Jairo Estrella
Vice-President
Autozone is the leading retailer and a leading
distributor of automotive replacement parts and
accessories.
Mission Statement
The mission of the AutoZone auto
parts retail chain is fashioned
around a Customer Service Pledge
called "WTTDTJR." This acronym
stands for "What it Takes to Do the
Job Right.”
In the Dominican Republic there isn’t
an organization at the same level of
our company.
AutoZone is NOT located in the
Dominican Republic
Location:
Santo Domingo, Dominican republic
Start-up Costs
Total Requirements in
Dominican Pesos
$36,289,150
Total Requirements in
Dollars $29, 644,050 ÷ 43.15
$841,000
Competitive Advantage
Our competitors would
be local retailers, but
they wouldn’t have the
same advantages as us.
Benefits to Our Business
 Bring more profit.
 Cost savings
 Once we establish
our first store there,
we can build more
and more.
Lower Operating Costs
Composition of the Vehicle Fleet
By 2012, 65% of vehicles in the
Dominican Republic where originally
from Japan.
Percentage
35%
65%
Products
• Mexico is in Central America so it is going to be
cheaper to export all the products to the Dominican
Republic. We will be using the Port of Santo Domingo.
• Port of Santo Domingo is a multi-purpose private port
with a focused in efficiency and security in its port
operations, service-oriented and highly committed to
social and ecological responsibility.
• Is the leading port in vehicles processing in the
Dominican Republic.
SWOT Analysis
STRENGTHS: We always have products in stock and since we have
a good reputation internationally our customer base is high. Our
business also has a lot of experience so that’s a plus.
WEAKNESSES: We are located a developing country and currency.
OPPORTUNITIES: Lower wage costs and lower costs to run the
business.
THREATS: Japan might come and overrun the market since they
already
Disadvantages
● We would have to invest money to train new
people to do the work.
● Our organization would have to export the
products from another country where we have a
Distribution Center.
● New environment & regulations.
● Cultural Differences.
Exit Strategy
 Our exit plan is to either harvest
or close down and try
somewhere else.