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Social Media at
Middle College
TURN IT UP!
Texas Tech University
Lindy Stein, Steven Morales, & Kristin Teinert
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The Issue…
How can faculty and administrators engage students in the
classroom, attract prospective students, and compete on a
global level with other institutions through social media
while keeping students and the campus community safe and
teaching them how to make wise decisions when creating
their online branding profile?
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The Rise of Social Media
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Facebook Statistics
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One in every nine people on Earth is on Facebook ( This number is
calculated by dividing the planets 6.94 billion people by Facebook’s 750
million users)
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People spend 700 billion minutes per month on Facebook
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Each Facebook user spends on average 15 hours and 33 minutes a month on
the site
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More than 250 million people access Facebook through their mobile devices
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More than 2.5 million websites have integrated with Facebook
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30 billion pieces of content is shared on Facebook each month
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300,000 users helped translate Facebook into 70 languages
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People on Facebook install 20 million “Apps” every day
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YouTube Statistics
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YouTube has 490 million unique users who visit every month
(as of February 2011)
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YouTube generates 92 billion page views per month (These
YouTube stats don’t include videos viewed on phones and
embedded in websites)
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Users on YouTube spend a total of 2.9 billion hours per month
(326,294 years)
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Twitter Statistics
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190 million average Tweets per day occur on Twitter (May
2011)
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Twitter is handling 1.6 billion queries per day
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Twitter is adding nearly 500,000 users a day
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More Statistics
 Google+
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Google+ has more than 25 million users
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Google+ was the fastest social network to reach 10 million users
at 16 days (Twitter took 780 days and Facebook 852 days)
 Flickr
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People upload 3,000 images to Flickr (the photo sharing social
media site) every minute
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Flickr hosts over 5 billion images
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Social Media &
Students
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Communication Preferences for
College Students
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Percentage of students who report daily use
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Source: Educause Center for Applied Research
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Source: Educause Center for Applied Research
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Tally of Students’
Computer and
Internet Activities in
2010
Source: Educause Center for Applied
Research
Share of students using
Median use
frequency*
Using the college
library's Web site
94%
Weekly
Presentation software
93%
Monthly
Text messages
92%
Daily
Social-networking
Web sites
90%
Daily
Course- or learningmanagement systems
90%
Several times per
week
Spreadsheets
86%
Monthly
Instant messaging
71%
Several times per
week
Using Internet from
handheld device
50%
Daily
Following or updating
microblogs
43%
Several times per
week
Contributing content to
video Web sites
42%
Monthly
Contributing content to
wikis
40%
Monthly
Video-creation
software
40%
Once per quarter or
semester
Contributing content to
blogs
36%
Monthly
Online multiuser
computer games
27%
Monthly
Social
bookmark/tagging
25%
Weekly
Online virtual worlds
9%
Once per quarter or
semester
Activity
* Based
on calculated median response for students engaged in an activity
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Growing Trends
70
66
60
51
48
50
41
40
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University of Massachusetts
Dartmouth Center for
Marketing Research
conducted a social media
adoption study to show the
rising trends of students and
their growing use of
technology between 20082011.
46 47
41
38 37
36
30
22
20
20
16
10
0
0
Blogging
Message/ Bulletin
Boards
2008-2009
120
Videoblogging
Podcasting
2009-2010
0
Foursqure
2010-2011
98
100
87
86
84
80
61
59
60
47
40
16
20
16
15
8
0
0
Facebook
0
Twitter
0
MySpace
2008-2009
0 0
LinkedIn
2009-2010
YouTube
2010-2011
5
0
Do Not Use
Any
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Social Media &
Other College Campuses
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University of Southern Florida
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Plans on doing a Foursquare Scavenger Hunt for
Homecoming so students can check-in at the different events
and earn prizes
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Created one location that houses a directory of every official
USF-affiliated Facebook, Twitter, YouTube, LinkedIn and blog
site
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Mass Communication Professor required students to create
their own twitter accounts so they can interact with their
peers outside of the classroom. The professor also hosted
study reviews and answered class questions all via Twitter.
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Syracuse University
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Hosted a three day acapella and social media conference in
2011
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Each individual workshop had a unique Twitter hashtag so
members not in attendance, along with the audience, could
comment and ask questions during the event.
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The use of Twitter was so popular that the conference
coordinators are keeping the group together by continuing
to tweet about news and future events.
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Ways Other Universities are Using
Social Media on Their Campuses
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Gathering and Sharing Information
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Showcasing Student and Faculty Work
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Providing a Platform to Broadcast Events
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Emergency Notification
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Connecting People
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Producing, Not Just Promoting
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Creating a Dialogue and Communication to Students
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Facebook Office Hours
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Coaching for the Spotlight
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Getting Wired Via Mobile
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Social Media &
Middle College
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Social Media Pillars of Responsibility
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Think before you click
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Make posts understandable
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Be honest - do not spread gossip or stories that may be false or hurtful
Your reputation is universal
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Allow people to find you online. Use privacy settings to your advantage, but do not completely block
yourself
Be truthful in online communication
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Join conversations and build relationships with others
Create an identity - use a recognizable name
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You never know who is reading your posts
Network outside of your circle
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Do not use slang, too many acronyms, or anything else that would make your posts hard to
understand
Respect everyone
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You cannot delete or retract many of the interactions you have online
Online communication is an extension of you as a person
Receive permission before posting anything online
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Ask people before posting photos or tagging them in text
TURN
IT
UP
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Connecting to the internet at
Middle College?
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When students connect to the internet for the first time, they will
be asked to read the Social Media Pillars of Responsibility and
complete an activity that follows
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The activity is designed to keep students engaged and actively
recall information they just covered concerning responsible
social media usage
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After completing the activity the first time, the student will be
exempt from the activities until they change their password after
90 days. At that time, they will need to complete the activity
again.
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If students successfully complete the activity, they will be
granted internet access. If they fail to completely the activity
accurately, they will be redirected back to the Pillars and asked
to try again until they are successful.
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Option #1
Complete a word search
Students will be able to find and select the eight keyword from the
Social Media Pillars of Responsibility
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Option #2
Complete a crossword puzzle
Students will be able to answer the crossword questions from the
Social Media Pillars of Responsibility
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Option #3
Play Hangman
Students will be able to answer Hangman questions from the
Social Media Pillars of Responsibility
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Middle College Social Media
Student Pledge
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I will…
Be courteous and respectful to all participants through all of my social media
interactions.
Be transparent, truthful, and cautious in all uses of communication, interactions, or
venues of social media.
Never misrepresent myself, colleagues, other students, or Middle College on or
through the use of social media.
Never compromise the privacy, security, or reputation of myself, colleagues, other
students, or the college at any time.
Be aware that social media is a powerful platform of communication, and can have
far reaching implications in my future education, careers, and personal life.
Student Full Legal Name:
__________________________________________________
Printed Name
Student (Electronic) Signature:
__________________________________________________
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Social Media Safety
Questions
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Changing Your Password
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1. TRUE OR FALSE, Social Media Interactions are not
permanent?
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2. TRUE OR FALSE, Social Media is Impersonal; I can be
anyone that I want?
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3. TRUE OR FALSE, My personal reputation is still affected
using social Media?
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4. TRUE OR FALSE, I don’t need permission to post
something on my account about another student?
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5. TRUE OR FALSE Social media has security and privacy
threats?
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6. TRUE OR FALSE Social media is safe, so I don’t have to
worry about security or privacy?
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Conclusion
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Encouraging students to use social media on campus should
be welcomed, but also monitored
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We can provide students with resources to be responsible
social media users
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Middle College can work to implement further social media
guidelines in the future.
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Gathering feedback from students will be vital to this process.
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Conclusion
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All of the information we provided today can be found at this
website:
https://sites.google.com/site/middlecollegesocialmediaed/we
lcome
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Sources
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Bullas, J. (2011, September 02). 20 stunning social media statistics. Retrieved from
http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/
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Barnes, N. G., & Lescault, A. M. (2011). Social media adoption soars as higher-ed
experiments and reevaluates its use of new communications tools. Retrieved from
http://www.umassd.edu/cmr/studiesandresearch/socialmediaadoptionsoars/
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Miller, D. (2011, September 09). Universities finally embrace social networking – adoption
rate near 100%. Retrieved from
http://www.usatodayeducate.com/staging/index.php/campuslife/universities-finallyaccept-social-networking
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Britten, A. (2011, April 10). Strange bedfellows? syracuse conference mixes social media
and a cappella. Retrieved from
http://www.usatodayeducate.com/staging/index.php/blog/strange-bedfellows-syracuseconference-mixes-social-media-and-a-cappella
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Lavrusik, V. (2009, July 15). 10 ways universities share information using social media
bedfellows? syracuse conference mixes social media and a cappella. Retrieved from
http://mashable.com/2009/07/15/social-media-public-affairs/
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Almanac of higher education 2011. (2011). Retrieved from
http://chronicle.com/section/Almanac/536