BT Business
Superfast Broadband and
New Business Technology

Lisa Ravenscroft
Head of Fibre Broadband and Value-Added Services
BT Business
BT Business

1) Mass access to broadband has already changed society and commerce in many ways
– some of them a little surprising
2) The superfast revolution is accelerating these trends, and enabling some new ones
3) Businesses, business models and the skills required to capitalise are all changing
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It’s really changing how we access knowledge
In about as radical a way as the printing press did
Content is being democratised

It’s really changing how we trade Ecommerce transactions are growing 19% YoY, globally
We’ll spend
$1.4trillion online by
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It’s even changing our political norms
During revolutionary activity in
Egypt in 2011, the internet was
“turned off”
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The denial of internet access to the public as a political weapon – that’s new…

And apparently even our brains…
Nicholas Carr’s book “The
Shallows” investigates the multitasking, connected culture and its impact on memory, learning and reading
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The Economist thinks we’re developing “A generation of magpie minds”

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In sum, we’re communicating more - and differently
107 trillion emails sent in 2010
(that’s 107,000,000,000,000)
25 billion tweets – some of them about your companies
A brand new paradigm – one to many communication

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This reliance on connectivity has pushed broadband provision onto the national political agenda

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So what is superfast broadband?

Openreach is rolling out the
Next Generation Access network in the UK – using fibre optic cable which can carry copper wire

BT Business
That involves laying fibre optic cable between telephone exchanges and street cabinets, for FTTC
And bringing the fibre optic cable all the way into the building, for FTTP

£2.5bn investment to reach two thirds of the
UK
More than 500 exchanges live already
40k cabinets will be installed
Passing c. 60,000 new premises per week
5m+ premises passed already, on track for 10 million in 2012
12 pilot FTTP sites, 11,000 premises passed
45 communications providers are using BT’s fibre services
BT Infinity launched in January 2010
Over 200,000 customers up & running
7,000 new orders each week
And we’re connecting every type of business
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40Mb/s download;
10Mb/s upload
Doubling to
80Mb/s; 20Mb/s soon

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Fibre broadband is getting faster and faster, and it’s going to be everywhere

Mass connectivity has had observable impacts on society and business
It’s high on the political agenda
Superfast broadband is the next part of the story
But what does this mean for businesses and the working populace?
BT Business

 Connectivity “like running water”
 Confidence to embrace digital marketing
 Additional customer support channels
 Enabling rural businesses to compete with city based competitors
 Never let your broadband embarrass you
Competitive edge
Cost savings
Productivity
 No more overnight backups
 Send & receive large files in seconds
 Make home working a reality
 Carry out bandwidth hungry tasks simultaneously
 Hosted & site based VoiP
 Video conferencing reduces need for travel
 IP-based CCTV, viewable in real-time from home
 Utilise more cloud computing resources
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Cloud: a place where your business’ things are stored off your premises, by someone else
Scalable, cheaper always up-to-date and will lower IT overhead
-Changing the role of the IT manager
-New considerations at board level, like data security
-Familiar applications in the cloud
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BT Business
• Familiar applications like
Microsoft Office can now be accessed from the cloud via any device
• Inexpensive monthly subscription per user
• Ubiquitous, evergreen, elastic

Upload and download speeds need to be fast for a seamless cloud experience
1. Input of Request
2. Upload of input
3. Processing in the Cloud
5. Display of Output 4. Download of Output
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“
We can now compete with the bigger guys but remain leaner and more flexible
Seamus Breslin, Design Manager
”
 A print and design company
 Enjoying speeds 20 times faster than previous connection
 Saving two hours a day from being able to download large artwork and image files in five minutes instead of fifteen
 No need to invest in an expensive back-up facility as can now optimise using the cloud
 Estimate savings of £7,500 a year on maintaining back-up systems, network and intranet
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Digital communication: embrace it, or tolerate it?
-Monitor your market, however small
-Research customer behaviour
Learning
- Engage in social marketing
- Operate a customer service arm Doing
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Businesses need people who can do this stuff...and do it well
Conversations with 3500 unique customers per month
No hard selling
Giving value and advice on problems
Woven into traditional and nontraditional contact methods (live chat, call centres, online diagnostics)
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This family picture and mirror manufacturer has expanded into an overseas market
“
We are in a business where quality of image is everything. We switched to superfast and everything changed.
John Paul Annett, JR Annett
”
 Genuine catalyst for expansion into the UK market – credible content and photographs circumvent the geographical distance
 Fulfilled their online creative vision
 Video content shows the design and manufacturing skill behind the end product
 HD catalogue instantly emailed to customers
 Went from 4Mb to 40Mb
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We’ve got leisure industry customers doing smart things with Wi-Fi and streaming video
“
A live Skype link-up with a winery in New
Zealand…free Wi-Fi for visitors
”
 A seaside restaurant and hotel
 Wine-tasting evening with a difference
 The international expert host doesn’t need to move from his sofa in New Zealand
 Enabled by superfast broadband - no jitter or latency in the video stream
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This arts centre has unlocked a new revenue stream, enjoyed cost savings and started to stream content over the internet
“
It has dramatically improved not only our service offering but also the way the company is run.
Graham Hill, Chapter Arts Centre
”
 Three fibre lines, each performing a different function
 Up to 20 customers enjoying fast, secure wi-fi in the café – enhancing ARPU as this encourages longer stays
 Streaming films and content without suffering jitter or lag
Play
 Crowd-pleasing browsing, emailing and file sharing for the back office staff video
 150 employee business
BT Business

• We’re at a technological tipping point as the superfast broadband rollout reaches scale
• The willingness and skills to take advantage of new business applications, in or out of the cloud, will give competitive advantage and cost-cutting opportunities for every business
• Capacity before capability
– The capacity is here and is growing – businesses who are developing smart capabilities enabled by superfast will win in their market
BT Business

BT Business
Thank you