Welcome to Unit 3:
Persuasive Speaking!
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The goal of this course
Ten years from now, you will be giving great speeches and presentations.
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The goal of this unit
Four weeks from now, you will be giving a good persuasive speech.
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What we've begun learning
• General & Specific Purpose
• Central Idea
• Invention, Organization, Style, Memory, Delivery
• Speech introductions (CARRP)
• Speech conclusions
• Connectives
• Saying something worth hearing
• Sources: soundness; oral citation
• Outlining
• Patterns of organization
• Methods for engaging the audience
• Visual aids
• Aspects of delivery
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What's lecture for?
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3. Evaluating & Creating in Lab
2. Applying
& Analyzing
1. Remembering &
Understanding independently
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a persuasive speech
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The responsibilities of the
Persuasive speaker:
1. To say something worth hearing (sound information).
2. To say something that can be heard (clear organization).
3. To say something that will be heard (audience engagement).
4. To answer all the audience's reasonable doubts & objections.
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Persuasion does not work like this:
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Listeners cheerfully accept whatever you pour into their heads.
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Persuasion does not work like this:
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London Times
Beating your listeners into submission.
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Persuasion works more like this: Your listeners are your peers: they're going to think for themselves.
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You can help them by answering their questions.
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You're having a dialogue with your audience, even when you're the only one speaking.
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What you're going to need:
• An appropriate topic you care about, passionately.
• A prediction of the doubts & objections your audience will raise.
• An inventory of the kinds of replies you can give.
NOTE: Most of these are about INVENTION of something persuasive to say.
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Appropriate topics for this assignment:
Questions of Policy action!
To persuade my audience that we should do X.
"we"
= each one of us, individually or
"we the people"
= of ISU of Ames of Iowa of the United States of the United Nations
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Why " we "?
to persuade my audience that people in
China should stop driving.
Which of these gets people THINKING?
Which will result in more DOUBTS &OBJECTIONS?
to persuade my audience that each of us
(WE) should stop driving.
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Why " action "?
Viewimages.com
Mohandas Gandhi
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Franklin Delano Roosevelt
Gandhi Foundation
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--MIT Students'
Vehicle Design Summit
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Inappropriate topics for this assignment:
To persuade my audience...
to believe that global climate change is a result of human activity.
to believe that exercise will improve their life expectancy.
to believe that Intelligent Design is the best theory of the origins of life.
to believe that ISU is superior to UI.
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Inappropriate topics for this assignment:
To persuade my audience that ISU should stop raising tuition.
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Immediate tasks:
Wednesday : Quiz #5.
Next Monday : Your Persuasive topics & analysis are due! (On WebCT, by 9:00 a.m.; 20 points) and Quiz #6
"About Test 2"
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