Marketing and Business Modeling

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Marketing and Business Modeling
Experiences from the Global MBA programme
Xavier Duran – Associate MBA Director
Manchester Global MBA
Typical Programme Structure
Global Events + Leadership
Semester 1: 0-6 months
Semester 2: 6-12
Semester 3: 12-18
Semester 4: 18-24
Semester 5: 24-30
Marketing
Operations
Management
Managing
Internationally
across Business
Systems
Strategic
Management
People,
Management &
Organisation
Managerial
Economics
Financial and
Management
Accounting
Corporate
Finance
Elective
Elective
Research Period: 30-36
Group Project
R. Met. (online)
Business Simulation
Elective
Professional Development (online)
• 2 intakes per year: January and July
• 400 students approx per intake
• Strict admissions criteria:
•Manchester Admissions test
•Minimum 4 years postgraduate experience with evidence of career progression
•Good undergraduate degree
MBS centres and students
Admin Centre
UK
UAE
Singapore
Miami
Hong Kong
China
Brazil
Malaysia
Jamaica
Tongji
Total
Students
1022
766
452
138
278
298
60
128
38
84
3264
Fees (£)
24,255
27,000
28,829
30,550
27,000
27,000
24,255
Typical Blended learning Semester
Structure
Week 1
Week 26
Week 6-8
Week 13
Week 15
Week 20-21
Reading and Study
Online forum discussions
Online
tutorial 1
Assignment 1 due
date
3 Day
Workshop
Online
tutorial 2
Workshop assignment or
assignment 2 due date
Exam or
assignment
3 due date
Academic structures
Course
Coordinator
Workshop
Tutor
Master
Teacher
E-tutor
MBS Coordinators
17
External Coordinators
22
MBS Delivered Workshops
72
External Delivered Workshops
92
Partner Delivered Workshops
4
GE&L External Deliveries
17
BSim External Delivery
18
BSim Internals Delivery
2
MBS Project Supervisions
195
External Project Supervisions
683
marker
Academic payment/PACT allowance
Activity
PACT (hours)
Payment
(£)
Workshop per day
60 UK
75 other
800
Coordination
30 to180
1500 to 3750
individual project
supervision
18
625
Group project
supervision
60
2000
E-tutoring
40 to 120
2500
Course design/ rewrite
depends
8000
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