You are the president of a major sportswear
company. Sales have bottomed-out in your
footwear line, but your brand new headband is
selling like crazy. You have more orders for
headbands than you can fill from your inventory.
Your also hear about a company up for sale that
manufactures sports watches. Your board of
directors would like to discuss what planning
options are under consideration.
Discuss what options are available to you. Include
a thorough discussion of the different strategies
discussed in Chapter 10.
Give an example of a company policy,
procedure, and a rule.
Comment on this Statement:
“Most companies succeed or fail based
on their ability to react to
environmental changes.“ What does
this statement have to do with
strategic management?
You are the head of human resources at a
bank. Last year, you created a strategy that
gave every employee one additional week
of paid vacation to retain more employees.
Your boss asks you to evaluate the
effectiveness of that strategy.
Write a memo explaining how you will
evaluate the success of the strategy.
Explain the purpose of a SWOT analysis.
S
W
O
T
Why should it precede strategy selection?
How could you use SWOT analysis in your
personal life?
Your company, an multinational footwear
manufacturer, has decided to expand its
production. You have been asked to prepare a
list of possible locations for a new factory that
will employ 400 unskilled workers.
Think about the factors you should consider in
making your recommendations. Then type a
brief memo that describes the advantage to
your company of building a new factory in the
location you chose.
What kind of production process would
you select if your workforce consisted
entirely of unskilled workers?
Explain your answer.
Three of your friends are thinking of starting
their own businesses and have asked you for
advice. One friend plans to start a landscaping
company. A second plans to start a
manufacturing company that will produce
calendars and greeting cards. A third plans to
start his own catering company.
Type a short memo to each of your friends. In
each memo, identify which type of operating
system and facility layout you believe is
appropriate. Explain each of your
recommendations.
You work in the admissions office at a local
university. The president of the school is
developing a mission statement. She has
asked you to research the mission
statements of two other schools and
evaluate them. Based on your findings, she
would like for you to discuss what you
think needs to be addressed in the new
mission statement.