The Life of Steve Jobs

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The Life of Steve Jobs
Nick Adams
Matthew Radke
Stacey McMillin
Young Steven Jobs

Born on February 24th, 1955 in San Francisco,
California

Put up for adoption a week after birth

Adoption was finalized under the condition that
Steven would attend college
Education

Skipped 5th grade
Took his first electronics
class in high school


After school, attended lectures at the HewlettPackard company where he met Steve Wonzniak
during work
Education (Cont.)

Graduated high school in 1972

Enrolled in Reed College in Oregon

Dropped out after one semester

Slept on his friends dorm room floor and
dropped in on classes of interest
The Beginning of A Career

Returned to California in 1974 and was hired as a
technician for Atari
Attended meetings at
Wozniak’s “Homebrew
Computer Club”


Steve convinced Wozniak to work with him in building
computers
Apple

Born on April 1st, 1976

Apple I designed and prototype built

First single board computer with built-in video
interface
Apple (Cont.)

Apple II designed in the following year

Operating System loaded automatically
Smaller Components & built-in
circuitry

In 1976, Jobs looked to hire a
public relations agency to help
advertise

Smooth Sailing

Most investors turned Apple down

Retired Intel executive Mike Markkula decided
to invest
Markkula became chairman
of Apple in May 1977

Smooth Sailing (Cont.)

Became publicly traded company in 1980

Launched LISA in 1983
First commercial
computer to use GUI


Unpopular due to its few software programs and high
price
Smooth Sailing (Cont.)

Macintosh created to compete with PC

Marketed for friendliness, not just a mindless
machine

Very popular – sold approximately 70,000 Macs
in the first 100 days
The Downfall

Sales began to plunge

Wozniak quit Apple in 1985

Board members of Apple met on May 28th,
1985 and each voted on the removal of Steve
from the company
Still Looking Up

After taking time off, Jobs wanted to get back to
Apple and his love for computers
Decided to start his own
company


Founded NeXT Computer in 1989
Still Looking Up (Cont.)

NeXT turned a profit for the first time in 1992

NeXT software needed to be made more
reliable and compatible for consumers

Company slowly starts going downhill
Still Looking Up (Cont.)

Jobs was criticized for wasting money that
belonged to the company in 1993

Closed a NeXT factory in that February

Laid off half of the employees and stopped
making computers
Still Looking Up (Cont.)

Jobs had to make drastic decisions

Microsoft purchased NeXT software

Microsoft came up with $150 million to stake in
Apple

Saved a dying company.
Still Looking Up (Cont.)

Jobs management style had drastically changed

Relaxed and was open to suggestions

Employees commented that Jobs made
experimenting with electronics fun
Still Looking Up (Cont.)

Jobs began looking into alternatives to Object
Linking and Embedding

Created OpenDoc

Jobs was very serious about this
Still Looking Up (Cont.)

NeXT STEP software was being turned into
Mac OS X

Under Jobs’ guidance the company increased
sales

Introduced the iMac and other new products
Still Looking Up (Cont.)

Jobs held the title of ICEO

Very influential impact on the Apple company

By the year 2000, he created even greater
advances in new technology
The New Beginning

In early 2000, Pixar leads animated film industry
Later that month,
Jobs announced his
return to the CEO
position


Insisted on keeping his $1 annual salary
The New Beginning (Cont.)

Although his salary was low, the company
granted him ten million shares of Apple stock
worth hundreds of millions
The New Beginning (Cont.)

First project as CEO was the G4 Cube
Was too expensive
and didn’t satisfy a
certain market

Lasted only twelve
months in Apple’s line-up

The New Beginning (Cont.)

The next step for Steve was his newest operating
system, Mac OS X

The future of Apple
The New Beginning (Cont.)

Apple wanted software to sync up digital devices

Was turned down by most companies

Jobs took matters into his own hands and
created iLife suite.
The New Beginning (Cont.)

In 2001, Jobs opened Apple retail stores so
customers could:
1.
2.
3.

Try out computers
Test software
Meet with salespeople
This was a large risk but he knew that people would
want to buy them
Portable Audio Revolution

Less than a year after iTunes was released, Apple
released the iPod

Originally only for Mac users
In July 2002, the new iPod was
available for Windows users as
well


Sales skyrocketed and 75% of MP3 players are iPods
Portable Audio Revolution (Cont.)

In eight weeks, five million songs were sold on
iTunes

Took over 80% of the legal music downloading
market
More Successful Changes

June 6th, 2005, Jobs announced switch
from PowerPC chips to Intel chips.
This would conserve
energy on PowerBook
and iBook

More Successful Changes (Cont.)

October 2005, 5th generation of iPod was introduced
Could play music
videos and TV shows

Jobs announced the
opening of the iTunes
video store

Pixar

Pixar was Jobs’ second company
Swept the box office with
its animated films

On January 24th, 2006, Disney
bought out Pixar for $7.4 billion

Conclusion

Despite a recent scare with pancreatic cancer,
Jobs is back in health and doing just fine
Jobs is an influential man who learned from
his failures and gained
maturity from them


True role model
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