ASSIGNMENT: 1) pertaining to the topic assigned to your group –
identify gaps that need to be bridged in order to improve the science of
behavior change – all the way from fundamental science to
commercialization – and 2) Develop an outline for the white paper of
the sections that would be needed to write this up for a white paper for
our funders and (peer reviewed) publications for broader audiences.
Topic: Develop strategies/mechanisms that can influence behavior in
the moment and offset momentary impulses when they arise.
Tailoring and timing of information, does providing information at the
right time and personalized for you, make it effective
MEMBERS:
Stephen Intille
Karina Davidson
Célia Boyer
Robin Mermelstien
Alberto Sanna
Joni Kettunen
Holly Jimison
René van Bavel
Scribe: Teresa Meneu
What is known now: Background literature
What influences behavior in the moment
Cognitive depletion
Social context
Affective reinforcement
Habit strength
Reinforcing properties of the behavior
Education level
Automaticity
Environmental barriers: choice architectures
What behavioral theories contribute to understanding
behavior in the moment
Theory of addiction
Evidence to change behavior in the moment
Aversive stimuli
Mindfulness training
Impulse control
Incentives
Financial
Intrinsic
Other
Neuromarketing
Neurophysiology and breaking reward cycles
Gaps for developing/using intervention
How do we identify information processing preferences? (used
for tailing interventions)
Automatically
Using other people
How do we determine the preference for modality of delivery of
presentation?
Text, virtual people, real person, etc.
Nature of the message
How do we build credible, trusted, automated real-time
messenger (without being AI-complete)
How do you model...
Longitudinal behavior change of the person?
Intervention change and response to behavior change?
Motivational level and engagement? (especially the temporal
nature of the dose-response)
How do we measure the onset of an impulse response to the
environment?
How do we model/implement real-time risk profiling for the
current situation (behavior+context+past behavior+emotional
state+stress+cognitive testing)
How do we measure and model longitudinal engagement and
adapt interventions accordingly?
How do we determine become adaptive as behavior changes in
the moment
How (or what) can we provide less-studied types of feedback
(physiological, sugar feedback)
How do we achieve real-time risk profiling of the environment?
Distributed sensing
Shared databases
Gaps in theory
Identifying mechanisms of change/mediators
Lack of integration of theories from...
Marketing
Economics
Communication
Creative industries
Engineering
Sociology
Understanding boundary conditions
Age
SES
Education
Cultural belief
Legislation/policy
Gaps for evaluating interventions
Need universal criteria for dimensions of success?
Measurement in situ without impacting intervention
Measurement of whether they work may be different than
measurements needed to make them work.
Implementation of burden
Cost effectiveness
What are criteria for success?
Behavioral outcomes
Monitoring for harm
Gaps at policy
Environmental sensing
“Middleware” to facilitate data sharing
Supermarket data
Air quality
Noise
Smells
Dead zones and disparities