• $161 Billion industry
• 187 million insured privately owned vehicles on the road
• 20 million people are in the market each year for car insurance
• Expected 2.6% growth in the industry by 2020

• #1 in auto premiums collected according to Berkshire
Hathaway Inc.
• Spent $608 million in advertising in 2013
• “Chaos in Your Town” app and website
• Celebrity endorsers
• Reinvented itself with contemporary marketing, smart digital initiatives and a newfound agility (drivers are relying on do-ityourself rate shopping)

For young adults who need help managing the risks of everyday life, recovering from the unexpected, and realizing their dreams, State Farm is a car insurance company that keeps promises and is built on a foundation of shared values.
Unlike Geico, we will be here whenever you need us.

• #2 in auto premiums collected according to Berkshire
Hathaway Inc.
• Spent $935 million in advertising in 2013
• Unlimited marketing budget
• Original “low cost” insurance
• Does not promise full coverage or good service, it promises low rates
• Saving you money in a short amount of time

For 25 to 47 year olds who prefer to interact using technology,
GEICO is a car insurance company that makes saving money easy.
Unlike State Farm, our service is done in a fast manner with low rates.

• #3 in auto premiums collected according to Berkshire Hathaway
Inc.
• Spent $655 million in advertising in 2013
• Online advertising like the
“holiday decorator”
• Mayhem & Dennis Haysbert
• Football nets in college football

For brand sensitive customers who value local advice and assistance, Allstate is a car insurance company that offers affordable insurance policies. Unlike GEICO, our company offers assurance for customers and local agents.

• Target market: members of the U.S. Military and their immediate families
• Revenue $20.971 billion in 2013 vs. State Farm $68.291 billion in 2013

For members of the U.S. military and military families who defend our country and sacrifice, the USAA is a car insurance company that recognizes your service. Unlike GEICO, our company will provide you and your family with a personalized insurance plan.

• Operates in 19 states
• “All your protection under one roof”
• The jingle – copyrighted in 1965
• 16th in Property and Casualty Insurance Industry

For families who have a lot to worry about, American Family insurance is an automotive insurance company that allows you to protect your hard-earned dreams. Unlike Geico, our company uses a single point-of-contact for all your auto, home, and life insurance needs.

• Online access to their policy
• Quality service
• Low cost is not enough
• Consumers say its a relationship not a commodity
• Personalized protection plans to consumers needs
• Full Coverage is important

• Value honesty, integrity, and making an impact
• Emphasize making connections with customers
• Want to put smiles back on their customers’ faces
• Convenient
• Pioneered Claim Customer Care Centers – handle small claims and adjust rates immediately, 24/7.
• #longlivedreams

• Build customer service relationships
• Know that Happy Customers = Returning Customers
• Set and manage realistic expectations
• Respond promptly

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• We recommend sponsoring little leage and soccer teams in the states American Family Insurance is located.
– Low Cost – Uniforms and Banners
– Families will appreciate they didn’t have to pay for uniforms
– Integrates the brand with family time
– Cost Effective
– Good Cause

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• Fletcher, Heather. "Survey Says: Consumers Want Caring Auto Insurers." Target
Marketing. North American Publishing Company, Feb. 2012. Web. 16 Sept. 2014.
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PropertyCasualty360. PropertyCasualty360, 24 Apr. 2014. Web. 15 Sept. 2014.

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Their Agent."Progressive. Progressive Casualty Insurance Company, 11
Feb. 2002. Web. 15 Sept. 2014.
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Advertising Age. Advertising Age, 21 Feb. 2011. Web. 17 Sept. 2014.
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Advertising Age. Advertising Age, 15 Oct. 2013. Web. 16 Sept. 2014.
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Allstate." Advertising Age. Advertising Age, 08 July 2013. Web. 16 Sept.
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