JOB DESCRIPTION
Job title:
Marketing and Events Coordinator
Job Purpose:
To promote the work and brand of International Service through
marketing and events in the UK
Reporting to:
Communications manager
Staff Reporting:
/
Location:
International Service, UK Office (currently in York)
Key Functions:
1 Develop an effective marketing strategy that supports the International
Service mission, vision and global strategy
2 Planning and delivery of events and activities
3 Promotional and marketing activity
4 Monitoring, Evaluation and quality assurance
5 Other duties
Responsibilities
1. Develop an effective marketing strategy that supports the International Service
mission, vision and global strategy
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To lead the development and implementation of a marketing strategy to sustain and
develop the positive public image of International Service
To ensure the organisation’s core values are reflected across all our marketing
activity
2. Planning and delivery of events and activities
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To plan and deliver a range of events for International Service including for
volunteer recruitment, fundraising, and promotional purposes
To work closely with partner agencies to plan and deliver promotional events and
activities
To actively seek out events and activities being run by other agencies in which
International Service can participate and to plan and implement International
Service’s engagement in such events
3. Promotional and marketing activity

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To design and produce promotional materials within agreed timescales, budget and
brand
To write engaging copy for a variety of audiences and ensure effective promotion
and publication of promotional articles and copy both on line and in the media
To coordinate the distribution of marketing materials according to the marketing
strategy
To ensure effective use of the marketing budget
To make presentations to companies, businesses and organisations when necessary
To participate in and represent International Service at meetings and events as
required
To develop PR and Media opportunities to raise International Services profile and
reputation to an even higher level
To ensure the active and meaningful involvement of the Patron and President in
promotional and Marketing activities
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4.
Monitoring, Evaluation and quality assurance

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5.
To contribute to International Service monitoring and evaluation processes,
specifically in the area of marketing and events
To record all events on the Salesforce system
To produce monthly analysis reports on the performance of marketing activities
and events
To provide reports for the Senior Management team, the CEO and Board of Trustees
as required.
To ensure compliance with data protection and data security legislation and policies
at all times
To ensure compliance with Health and Safety and equality requirements and
International Service policies and procedures
Other duties
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Any other duties as allocated by the Chief Executive including functional
responsibilities and special projects.
To maintain confidentiality over personal information relating to International
Service staff and volunteers
To promote International Service values and ethos at all times
To maintain a positive, appropriate and professional relationship with all
International Service staff, partners and volunteers
2
PERSON SPECIFICATION
Essential
Identified Desirable
A/I*
A
Qualification in marketing or a
related field
Identified
A/I*
A
Experience in website content
management
A/I
Proficiency in French, Spanish,
Portuguese or Arabic
A strong eye for design and a
creative thinker
A/I
Qualifications
Education to degree level or
equivalent
Experience
Experience in marketing or
events or a related field
Experience of working in the
charitable sector or as a
volunteer
Excellent people skills
Fluent English
A/I
Excellent writing and
communication skills
Highly organised and with
excellent time management
skills
Competent with Word, Excel
A good understanding of the
internet as a marketing tool
A/I
Skills
Knowledge
A good understanding of
social media
A – Application
I – Interview
A/I
I
A/I
A/I
A/I
A/I
A/I
Interest in the key issues of
A/I
development and the target
groups of International Service
A/I
3