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Samsung
employment
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At Samsung Electronics, with our employee-first approach to personnel management, we continue to improve performance
based incentives and welfare programs in order to motivate our employees to perform to their utmost in a pleasant, healthy,
and safe working environment.
employee status
welfare
employee status
female ratio
As of December 2005, female employees made up 38% of the personnel. This percentage has shown upward growth each
year. In addition, each year there were more female employees who majored in science and technology, and in
management. Female representation in these areas is also expected to continue to grow. To help support their needs, the
Company opened the Women’s Counseling Center in January 2001. The center systematically provides services geared to
the needs of female employees, such as eliminating sex disadvantages, and preventing sexual harassment in the
workplace.
classification
personnel's
Korea
80,500
North America
7,300
Europe
5,300
China
21,700
Southeast Asia
7,100
Japan
500
classification
personnel's
CIS
600
East Asia
300
Latin America
1,800
Southwest Asia
2,600
Subsidiaries Korea
9,700
job
As of December 2005, the personnel who were involved in research and development at the headquarters of Samsung
Electronics reached 34% and 47%, if those involved in technology are included. An additional 6% were involved in sales,
marketing, and design.
Empowered by rich human resources in R&D and marketing, Samsung Electronics is transforming itself into a marketing
oriented company of the new economy from its conventional nufacturing-intensive operation.
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open-to-all opportunities and human rights
Samsung Electronics is an equal opportunity employer for men and women, and the disabled. Opportunities are open to all
those who seek them. Our policy is that everyone is equal and deserves fair wages and working conditions, which we
provide from the time of recruitment to retirement.
principles for equal opportunities
In 1995, we stopped requiring a photo attachment on resumes and indicating gender on job applications. We operate a
daycare center for working mothers, and allow them to take temporary leave in case of a childcare problem. We were the
first among private companies in Korea to open a Women’s Counseling Center in each of our nine units. Professional
counselors provide female employees a gamut of services, including ombudsman services, sexual harassment prevention,
women resources development and utilization, and etc. Pay differential by sex and job rank is completely eliminated in the
continually improved wage system. In the past 2yrs, 329 female employees have been promoted to a section chief manager.
Today, 860 female employees work in a management position and 1,900 as an assistant manager. The assurance of
equality in promotion and treatment allows female employees to fully showcase their abilities. At the same time, the
Company has continued to invest in female employees to help them turn their potential into job competence. In each of the
past three years, more than 22,000 female employees participated in reeducation programs, and the investment in their and
totaled one billion Korean Won, the same amount as that for male employees. In addition, the Company has fostered
overseas women specialists, while offering a Women's Leadership Course and other training programs for female
employees to help them become more active in the digital-led new Economy.
mugunghwa electronics exclusively for the disabled
In 1994, to promote employment exclusively for the Disabled, Samsung Electronics established Mugunghwa Electronics, the
first of its kind in Korea. With an Investment of 23.4 billion Korean Won, Mugunghwa Electronics was constructed on a land
area of 13,744m2. Starting with one production line for wired phones, its production lines have continued to expand. Today,
it produces small-sized vacuum cleaners, cell-phone battery chargers, printed circuit boards, and other electronic parts. The
production lines and operational processes are all designed so the disabled can work in comfortable conditions. Its dormitory
offers rooms to 100 disabled people, and doors, corridors, ramps, and other convenience facilities were designed for easy
movement.
protection for human rights
As part of human rights concerns, the in-house regulations strictly stipulate that “the Company may not compel employees
to perform work against their will by unlawful means, including violence, threat, confinement, or mental and physical
restraints.” Further, when extended work on workdays and weekends is needed, labor and management must negotiate it
beforehand. The in-house regulations prohibit the use of violence in the event of employee mistakes, careless accidents, or
under any other circumstances. To encourage young people to be attentive to their studies, Samsung Electronics never
hires under-aged employees as prescribed in labor-related laws. The inhouse regulations to protect young employees who
are legally eligible to work with adequate protection for their health and safety, restrictions for the number of hours worked
both day and night, and etc.
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for ideal workplace
Samsung Electronics tries to provide an ideal workplace where employees can take great pride in their work and put their
trust in management; a workplace where they are bolstered as their ambition is fulfilled and rewarded.
The Labor-Management Council works for employee welfare in line with solidifying the Company’s growth foundation. The
Ombudsman Committee, Women’s Counseling Center, and other in-house organizations provide diversified solutions for
personal or occupational matters.
labor-management council
The council promotes mutual understanding and cooperation between labor and management for productivity improvement,
ultimately aiming at a win win situation for both the Company and employees. It is formed with labor representatives elected
by employees and management representatives consisted of the CEO and those who were entrusted by the CEO. Requiring attendance of at least half of both labor
and management sides and with a majority vote, the council holds periodic regular meetings, as well as emergency
meetings whenever necessary.
[ labor-management meeting ]
The labor and management representatives find optimal solutions for improving productivity, working conditions, employee
health, personnel and wage system, processing lines and operational procedures, and employee welfare benefits.
They also deal with performance-based rewards, employee reeducation, labor dispute prevention, ombudsman services,
and other matters requiring labor-management cooperation. Matters related to the Company-wide managerial plan, business
performance, production plan and turnover, personnel management and financial statements are reported periodically to the
council. The result of each council meeting is released promptly to the employees.
ombudsman committee and the open counseling center
The Ombudsman Committee provides solutions for employees dealing with work related problems. Thus, employees can
confidently concentrate on their tasks. When ombudsman was reported the grievance from a employee, it is supposed to
report the results to the employee.
As demands for counsel of female workers and employees increase, Samsung Electronics has established and operated
‘Women counseling center’ at the plant since 2001, however, the psychology counsel and the test drew interests and
reflections from male employees as well as female employees and the counsel center has been operating with the changed
title since 2005.
The open counseling center which composed of professional counselors receives diverse opinions and grievance from
employees and manages it. In addition, they are in charge of competence development ofwomen such as utilization method
of women, maternity protection, seeking the discriminatory factor against women improving, preventing sexual harassment
in the working place.
[ counseling in the open counseling center ]
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employee satisfaction index through GWP
To heighten the satisfaction of employees, Samsung Electronics has carried out a Great Workplace (GWP) campaign since
1998. The GWP encompasses diversified activities that can enhance trust between management and labor, employee pride
in their workplaces, and enjoyable and close relationships among colleagues.
[ Ggok ji jeom dance ]
[ security system at digital research center ]
security system
To prevent the outflow of corporate assets, most offices and conference rooms in Samsung Electronics are equipped with
wireless/wiretap detection devices for monitoring 24/7. Further, computer anti- hacking programs prevent an illegal outflow
of information and knowledge assets 24/7.
More importantly, since the best protection of information and knowledge relies on employee awareness, all employees take
a training program on information and knowledge protection at the time of employment. All employees sign a written pledge
to protect in-house information. When employees carry out significant projects, they write a pledge beforehand promising to
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maintain confidentiality. Retiring employees also write a pledge promising not to expose in-house information acquired
during employment. At the same time, the Company set up Eight Security Rules for Information Safeguarding, and all
employees strictly follow the rules during their work tasks.
[ for the 1st time in the world’s
semiconductor industry and for the 1st
time of domestic manufacturing industry,
acquiring SO17799/BS7799 certification.]
[ Procedures related to security,
Introduction of information ]
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health & safety
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Samsung Electronics launched the Health and Safety Committee to doubly ensure healthy and safe workplaces across the
Company. The health and safety in all manufacturing lines has been improved significantly with the implementation of a
safety check prior to operation, as well as a campaign for workplace hygiene. These efforts have been recognized at home
and abroad with various awards and certifications for the company.
accident rate
safety checking
health management & policy
accident rate
Samsung Electronics makes en effort to upgrade the life value through employees’ working environment and to build
pleasant and safe working environment.
Accepted applying fields
year
industry accident rate
manufacturing accident rate
the company accident rate
2003
0.9
1.42
0.022
2004
0.85
1.28
0.014
2005
0.77
1.18
0.009
REEDUCATION & JOB TRAINING
Samsung Electronics runs R&D center and systematic education in order to develop future oriented human resource in
overall R&D, Marketing and management sectors. Also we develop global professional human resource through not only in
company education programs and but industry work with overseas prominent universities and foreign regional specialist
program, etc.
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the education system
Samsung Electronics focuses on sharpening the expertise of future-oriented employees in the areas of R&D, marketing,
management, and etc.
Samsung Electronics' core empowerment is accomplished by major functional training and the site-coherence education for
each business sector. For three major functional training centers, there are leadership development center that leads and
spreads change, Samsung Institute of Global Marketing that nourishes professional marketing human power and Samsung
Advanced Technology Training Institute that nourishes professional engineering human power.
Leadership development center carries out a level leadership training course from manager to executive in order to settle
down world-class corporate culture throughout the company. Samsung Institute of Global Marketing carries out marketing
education course by capacity in order to accomplish MDC while Samsung Advanced Technology Training Institute carries
out the education with specialization such as high end technology, core technology, basic (foundation) technology and R&D
technology education.
In addition, Professional specialist course such as HR, planning, finance, procurement, marketing, quality, design, patent
and technology for 1 month ~ 1 year operates in order to train best specialists by job type. The Business unit education is
composed of diverse education programs for self development such as functional education, foreign language and
information that are suitable for character by business. We develop and operate the site oriented specialized education
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program at plants such as digital media, Digital appliances, Telecommunication, semiconductor, LCD and domestic sales
business department.
Also we have diverse academic training, joint development and industry-university course operated with national and
overseas universities and research institute. And there are dispatch·training course of national human resources into
overseas for the global empowerment and advance education course for expected human resource for overseas dispatch
for smooth working operation. Especially, we make our effort to empower the overseas human resources by executing
various education program for employees of overseas cooperations lately. Ultimately, Samsung Electronics makes
continuous effort in order to train human resources with creativity, progressiveness and basic talents so they can understand
and lead new paradigm and will not spare efforts to invest on human resources as the prior strategy under the management
ideology that we contribute to human society by creating best products and services based on human resources and
technologies.
personnel evaluation system
The personnel evaluation system is designed to grasp employee performance results, potential capability, and growth
possibility. The evaluation provides important data that allows efficient and appropriate utilization of employee capabilities.
Ultimately, the fair performance based evaluation is intended to spark employee motivation in career development and
achieve a win-win situation for both employees and the Company. The personnel evaluation takes place once a year. The
annual performance and comprehensive capacity of each employee is analyzed with an objective yardstick and fair
observation by superiors in charge.
For transparent and fair personal management, each employee receives the evaluation results through his or her superior
and via the employee HR Portal. At the same time, as a flawed evaluation can seriously impede the progress of both
employees and the Company, personnel online education programs centered on evaluation standards are provided for the
people in charge of personnel evaluation.
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global communities
Samsung Electronics’ efforts in providing social services in global communities have significantly contributed to sociocultural and educational advancement in those regions. Samsung’s performance, which has abided by ethics and
environmental concerns, has been recognized by various awards and certificates.
influence in global communities
Sharing with the community, employees, and customers through co-prosperity is the steadfast philosophy of Samsung
Electronics. All Samsung Electronics employees, in the headquarters, five units, and overseas subsidiaries and branches,
put efforts to achieve a winwin situation in many aspects, not only for economic growth but also for socio-cultural and
educational advancement.
a company trying to raise the shareholder’s value
Samsung Electronics recognizes ‘maximizing the shareholders’ value through enhancing the company value’ as the ultimate
goal of IR activities.
To achieve the goal, we focus on ‘interactive communication between investors and the management’ in order to understand
investors’ needs in advance and provide necessary information in a timely manner, and deliver instant feedback of investors
to the management. Our broad ranges of efforts are highly recognized by rating agencies and the press at home and
abroad, winning various awards related to improvement of shareholders’ value from world-renowned institutions.
the awarding
institute
date
contents
Asia Money
Magazine
2003. 1
Best Managed Company in Korea
The Asset
Magazine
2003. 2
Best Corporate Governance in Korea, 2002
IR Magazine
2003. 4
Korean Best Managed Company, Best Corporate
Governance in Korea, Best IR in Korea,Most
Committed to Shareholder Value in Korea, Best
Financial Management in Korea
Euromoney
Magazine
2003. 9
Ranked 2nd in the 500 Enterprises in Emerging
Market of Corporate Governance
The Asset
Magazine
2003.
11
Best Corporate Governance in Korea,
IR Magazine
2003.
11
Best IR By a Korean Company : Ranked 1st
Korea
Association for
CFOs
2003.
11
Best CFO in Korea
Finance Asia
Magazine
2004. 4
Korean Best Managed Company, Best Corporate
Governance in Korea, Best IR in Korea, Best
Financial Management in Korea, Best IRO in Korea
IR Magazine
2004. 6
Best Asia-Pacific IR in the UK Market
The Korea
Economic
Daily
2004.
11
Best IR, Conglomerate Sector in 2004
Asia Money
2004.
12
Best Managed Company in Korea, Best CFO & IRO
in Korea, Best CG in Korea
The Asset
2005. 3
Best Corporate Governance in Korea
Finance Asia
2006. 5
Korean Best Managed Company, Best IR in Korea,
Best CFO in Korea
10
the awarding
institute
date
contents
IR Magazine
2005. 3
Best IR by an Asia-Pacific company in the US
market
CFO Asia
2006. 1
Most Committed to Shareholder Value (Asia ex
Japan)
Institutional
Investor
2005.11
Best IR in Korea (Buy-side View) Best IR, Ranked
1st in Technology Hardware Sector
ethics management
Through managerial practices based on ethical discipline and integrity, Samsung Electronics is able to return greater
benefits and values to its shareholders, customers, employees, partner companies, and people in the community.
Samsung Electronics has increased the number of outside directors in the BOD, restructured the audit committee, and
opened business results to the public. To achieve a level of ethics which adheres to a higher standard than that required by
laws and regulations, the Company follows the guidelines in the Ethics for Employees and the Code for Procurement. To
prevent any illegalities, all employees periodically take an anticorruption class. The cyber audit team receives a corruption
report around the clock from inside the company and outside. Any employee connected with corruption is punished by
proper measures regardless of his or her position.
Samsung Electronics global code of conduct
Samsung Electronics continuously focus on the whole prohibition of injustice behavior such as bribery, corruption and non
participation in politics under the code of conduct based on the 5 management principles in Sep. 2005. Through this, it
became obligatory that employees make healthy organization culture and observes the obeying the law consciousness.
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Samsung Electronics management principles
We comply with laws and ethical standards
We maintain a clean organizational culture
We respect customers, shareholders and employees
We care for the environment, health and safety
We are a socially responsible corporate citizen
Samsung Electronics management principles
The code of conduct is composed of 59 items in 17 clauses based on the 5 management principles and defines the practical
performance measurements about conducts and judgment of value such as prohibition of discrimination against nationality
and gender, etc. transparent opening of business information, protection of customer’s privacy and searching for mutual
living with cooperative corporations to step toward the global company.
abiding laws and fair competition - ethical code 1·2
Our business activities strictly abide by the laws and regulations and are fair in competition.
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The company will not abuse a dominant market position nor use coercion to cause inclusion of unwanted items in any sales transactions
(tying).
The company will not enter into price fixing, bid collusion, market collusion or reduced production agreements with competitors, and
will not discuss with competitors prices, bids, customers, sales territories and conditions including price confirmation.
The company will not permit the acceptance of money, goods, entertainment and/or share offers of stock from customers or external
interested parties, nor allow any improper activities that violate laws and fair trade principles.
The company shall not illegally obtain or use competitor’s trade secrets of confidential information.
The company shall not demand, or use coercion to obtain any advantage detrimental to the interest of customer or partner companies.
political activities of employees - ethical code 1·4
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Our employees do not engage in politics under the name of Samsung
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Employees shall not attribute their personal political opinions and conduct to the company, or cause such opinions or conduct to be
attributed to the company.
The company’ resources, including financial resources, manpower, and facilities shall not be used to further political goals
The company will refrain from illegal donations and improper dealings with governments, and will respect related national, state and
local laws of the host jurisdiction.
clean corporate structure - ethical code 2·1
All employees at the Company do not take any personal advantage in business deals by using their job positions.
The company will not permit any illicit activity for the pursuit of personal gain, such as irregular treatment of expenses, using one's
position for private gain, or the embezzlement of corporate assets.
The company will not permit any activity that utilizes proprietary information of the company for private gain, for example insider
trading, irrespective of whether of not this activity was conducted by an employee directly or indirectly via third parties.
All business decisions must be and all business activities must be conducted, in the best interest of the company.
co-existence and co-prosperity - ethical code 5·3
We build up relationships of co-existence and co-prosperity with business partners
The company will acknowledge its business partners as strategic partners based on mutual trust, and will pursue the shared value of
customer satisfaction.
The company will select business partners in accordance with business objectives by applying fair standards without discrimination.
The company will pursue strengthening the business partners' competitiveness and mutual development.
The company will actively encourage business partners to fulfill their own social responsibilities with respect to safety within the
workplace and the individual rights of their employees.
audit committee
The Audit Committee controls and assists the performance of employees from top to bottom. The audit office was
restructured in 2000. The committee has a broad range of audit rights. These include the right to audit performance and
work tasks (the committee can audit overall performance and work tasks of the BOD, CEO and other employees from top to
bottom); the right to inquire about financial reports and to audit corporate assets (the committee can inquire about a financial
report from the BOD and employees any time and audit the Company’s financial status and assets); the right to receive
reports from the BOD (the BOD must report immediately if the directors discover a fact that will adversely affect the
Company); the right to claim to suspend illegal activity of a company BOD member (when the activity of the BOD member
violates the law or the Company articles and may cause irrecoverable damage to the Company; the committee has the right
to claim to suspend the activity); and the right to call a general shareholders’ meeting (with the submission of a letter
stipulating the purpose of the meeting to the BOD, the committee can call a special general shareholders’ meeting). The
Company also runs a separate audit team under the direct control of the CEO, to encourage employees to adhere to the
practice of management by ethics. The audit team is composed of 22 experts with ten or more years of experience.
Recently, the team has begun empowering a network and an online audit to increase efficiency in inspecting a large
organization.
partner
Samsung Electronics pursues mutual interest in cooperative relationships with partner companies outsourced for material
supplies, product part manufacturing, and services. Before establishing a partnership, the Company reviews with fair means
the potential partner company’s moral principles in addition to its facilities and capacity.
management support for partner companies
The partner companies Samsung Electronics referred to are those who supply materials, produce parts, or carry out
services which the Company outsourced. To maximize mutual and stable interest yielded from the partner companies,
Samsung Electronics provides them with systematic support and business strategies while ensuring their independent
operations.
The facilities and competitiveness as well as the moral principles of the CEO and the employees of future to-be partner
companies are subject to review for establishing or breaking up a partnership. Samsung Electronics avoids business deals
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with those conducting immoral, corrupt, or unfair practices. The partner company which is discovered impairing the standing
of Samsung Electronics in any aspect is subject to dissolution of the business deal and partnership in accordance with the
prearranged articles and procedures.
basic review before establishing a partnership
Leadership of CEO, Ban on establishing a partnership with a company run by a corrupt or immoral CEO.
Production capacity including processing facilities and equipment.
Technological capacity including the possession of outstanding technologies.
Workforce capacity including administrative management and employee mindset.
Records of business deals done with others to review the status of their product warranty.
Location of production facilities, acquisition of international certificates, and etc.
evaluation policies and procedures
Once a year, Samsung Electronics conducts an overall evaluation of partner companies that the Company is dealing with.
The partner companies’ continuance and management of their product quality and service after their acquisition of a supplier
quality certificate, their contribution to the Company, cooperation, and the reliability management are reviewed in
accordance with the Company’s evaluation policies and procedures. The Company delivers penalty or incentives based on
the evaluation results.
safety, product & service
At Samsung Electronics, the Company’s management information is open and available to customers, and consumer
privacy has airtight protection. Customer opinion is valued by management and complaints are resolved promptly based on
customer first management. All employees accept responsibility for the safety of customers.
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customer safety
With customers being a high priority, Samsung Electronics strives to protect customers’ safety and their assets. To ensure
safety from accidents during the use of electrical and electronic products, the Company’s products meet international
technology and safety standards.
risk preventions
1. electric Shock
The electrical contact part in products is sealed to prevent users from direct contact and possible electric shock. To
prevent dielectric breakdown when in use, products contain double insulation and protected ground circuits. Exterior
materials used for products meet qualifications for the material strength test and restrict leakage current to a safe level.
test
products
Leakage current
test
Audio, video player,
ITE, home appliance
Voltage durability
test
Audio, video player,
ITE, home appliance
Insulation
resistance test
Audio, video player,
ITE, home appliance
Grounding
sustainability test
Audio, video player,
ITE, home appliance
2. fire
All products are designed to prevent current overload, overheating, and are constructed with high-heat cutoff to prevent
fire.
Flammable and inflammable parts are separated, and the use of flammable material is kept to a minimum. Product
exteriors are designed to function as a fire-proof wall.
test
products
Temperature
rising test
Operational
malfunction
test
Audio, video player, ITE,
home appliance
Combustion
test
Motor speed
test
3. radiation
Emission of radiation in Samsung Electronics products is controlled to a proper level. Electromagnetic wave filters,
antiparticle treatments, and other safety devices or measures are applied in products. A warning sign or notice is written
on the products.
test
products
EMC
Whole products
SAR
Wireless
telecommunication
gadget
X-ray
measurement
test
CTV, monitor
Laser
Audios, ROMs,
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test
measurement
test
products
printer, DVD player
Microwave
measurement
test
Microwave oven
Ultraviolet
radiation test
LCD and projection
TVs
4. injury
To safeguard people and equipment, a guard panel is installed if necessary. Warning signs, protective devices, and
curved edges help to protect its users from injuries.
test
products
Sharp edge
test
Force Stability
test
Impact test
Audio, video player, ITE,
home appliance
Falling test
Inclination
test
customer satisfaction surveys
Samsung Electronics regularly conducts the survey on the customers’ satisfaction about the entire life cycle of products and
services (sales, installation, A/S) thereby understands the CS level and customers’ needs by each section and reflects on
the management strategy for the customer satisfaction since 1992. Customer satisfaction surveys is conducted by people of
40,000 who purchase products and get services of Samsung Electronics and the competitor through the separate interview
or the phone interview biannually for domestic, annually for overseas. Also the company continues to advance the
customer’s satisfaction level by sharing the survey results and conducting the improvement activity.
Through these activities, Samsung Electronics achieved the 1st position in NCSI under the supervision of Korea Productivity
Center for 8 years in a row, the 1st position in KCSI by KMAC for 8 years in a row and the 1st position in KS-SQI of Korean
Standard Association for 4 years consecutively in 2005.
advertisement
At Samsung Electronics, all of our advertising activities are designed to provide the public with accurate information on who
we are and what we make through fair and high-quality advertisements, thus helping customers with their buying decisions.
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worldwide media and potential customers, we recognize that creating a good image through mass media is as important as
innovative products. We also are highly aware of the fact that delivering overall company and product information accurately
to shareholders is significant for their investment decisions. Since we understand that a ripple effect is part of the advertising
process, we are attentive to every detail, from meticulous planning to the final release on media. In a broad sense, Samsung
Electronics’ advertisement is centered on the empowerment of corporate brand identity and product. In Korea, the PR team
at the Seoul Headquarters is in charge of the PR functions, where as each business unit°Øs marketing team is in charge of
the product advertisements.
The same principle lies at overseas subsidiaries and branches pursuant to Samsung Electronics’ ethical guidelines and
global marketing strategies.
Most advertising made for Korean consumers is outsourced to advertising agencies. In these cases, the TV advertisement is
released on media after careful examination by the organizations of advertisement consultation to make sure that the ad
meets legal and moral concerns. For printed advertisements, the in-house committee conducts an examination with ethical
code after their public release. With production made for overseas consumers, overseas subsidiaries and branches carry out
advertising activities mostly related with product advertisements and firmly abide by the laws, regulations and moral
concerns of the country in which they operate.
Supplier Code of Conduct, EICC
Samsung Electronics strives to implement our corporate philosophy, ‘social contribution through the best products and
services’ since foundation. We do our best not only to make best products and service but also to take responsibility and the
role as corporate citizen for better society.
As part of this effort, December 2007 the company joined EICC(Electronic Industry Citizenship Coalition) that gives high
level standards regarding working conditions, ethics of the business, safe and health of workers, and the environment that
can be implemented across whole supply chain.
Samsung Electronics supports EICC Code of Conduct and seeks to conform to the Code and its implementation methods
across the company and its suppliers. The company adopted EICC Code of Conduct as its Supplier Code of Conduct and
October 2008 started to require its suppliers to acknowledge and implement the Code.
Read more about EICC
Read more Samsung Supplier Code of Conduct ( EICC Code of Conduct )
download PDF
16
ANNEX
Privacy Act
(“Samsung Electronics Co., Ltd. (“Samsung Electronics”) values the personal information of its customers and strives to
protect each customer’s personal information.)
Samsung Electronics values the personal information of its customers and adheres to this Samsung Policy (“the Privacy
Policy”) established in compliance with all applicable laws and regulations including the Act on Personal Information
Protection (Korean). The Privacy Policy may be amended from time to time in light of the enactment of any new laws and
change of any existing laws, government policies, or Samsung Electronics other internal policies. Any revision of the Privacy
Policy shall be announced on Samsung Electronics LFD.com Homepage (http://www.samsunglfd.com), or will be
communicated to each customer individually. Please visit Samsung Electronics LFD.com Homepage
(http://www.samsunglfd.com) for updates In case of any discrepancy between this Privacy Policy and any other privacy
policies posted on the Samsung Electronics Homepage (www.samsung.com/sec), this Privacy Policy shall prevail. The
provisions of the Privacy Policy are as follows:
Article 1 : General Provisions
Article 2 : Information Subject to Collection and Means of Collection
Article 3 : Collection and Use of Personal Information
Article 4 : Use, Provision and Sharing of Personal Information
Article 5 : Outsourcing the Processing of Collected Personal Information
Article 6 : Retention/Use Period and Destruction of Personal Information
Article 7 : Rights and Obligations of Customers and Samsung Electronics
Article 8 : Personal Information Manager
Article 9 : Taking Security Measures to Protect Personal Information
Article 10 : Transmission of Information of Advertising Nature
Article 11 : Announcement of Change to Privacy Policy
Article 1: General Provisions
Personal Information means information about an individual which can be used to identify that individual and includes his or
her name and resident/alien registration number. (Personal information also includes any data that cannot be used to
identify an individual in and of themselves but are capable of being so used when combined with other information).
Samsung Electronics values protection of personal information of its customers and strictly complies with all applicable laws
and regulations on personal information protection including the “Act on Personal Information Protection” and “Guideline for
the Protection of Personal Information” established by the Ministry of Public Administration and Security. Through this
Privacy Policy, Samsung Electronics intends to inform its customers of the purpose and method of use of their personal
information as well as the measures taken to protect such personal information.
Samsung Electronics posts this Privacy Policy on its Homepage to facilitate its access by the customers.
Samsung Electronics has established certain procedures necessary for revising the Privacy Policy. In addition, Samsung
Electronics assigns version numbers to any revision of the Privacy Policy to allow its customer to refer to prior versions.
Article 2: Information Subject to Collection and Means of Collection
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Samsung Electronics may collect its customers’ personal information as required for the purpose of providing certain
services such as Samsung Electronics Product Marketing information to its customers as follows:
Information subject to collection
Subject to mandatory collection: name, telephone number and e-mail address
Method of Collection
MySingle, B2B integrated certification
Samsung Electronics has established a procedure whereby each customer may give or withhold his or her consent to the
collection and use of his or her personal information
Article 3: Collection and Use of Personal Information
Samsung Electronics collects its customers’ personal information only to the extent necessary for the satisfactory provision
of services as follows:
Information subject to
Collection
Mandatory
 E-mail address
(ID)
 Password
 Name
 Company
 Country
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Optional

Telephone
Number
Organization
Purpose of Collection
To process personal information and to
identify individuals by an outside firm
when it is required to make corrections
and changes to specific individual’s
personal information.
To provide Samsung Electronics
marketing information
Retention
and/or Use Period
The duration of
consent is indefinite
and continues until
revoked
Please note, however, that Samsung Electronics does not collect any sensitive information relating to race, national origin,
ideological or political beliefs, place of birth, criminal records, health, or sex life which may result in violation of the human
rights.
Article 4: Use, Provision, and Sharing of Personal Information
Unless a customer’s consent is given or unless stipulated otherwise in the applicable laws and regulations, Samsung
Electronics shall neither use any of his or her personal information nor provide such personal information to persons,
corporations or organizations for purposes other than those stipulated in Article 3 (Collection and Use of Personal
Information) herein. Notwithstanding the foregoing, Samsung Electronics may use and provide personal information to
others for purposes other than those stipulated in Article 3 if :
all rights and obligations of the service provider handling the personal information provided by Samsung Electronics have
disposed of or transferred to another party, provided, however, that, Samsung Electronics notifies its customers of such
transfer or disposal in advance and offers its customers an option to revoke their consent;
Samsung Electronics obtains the consent of its customers after sending an e-mail notification or serving a prior written
notice specifying the details of the proposed recipient of their personal information, the purpose of the proposed use, the
information proposed to be shared, the customers’ right to withhold consent, and the implications of withholding consent, if
any.
The personal information of a customer may be provided to a third party without his or her consent in accordance with the
applicable laws and regulations if:
Samsung is required to provide certain services pursuant to a service contract;
the information is requested by a government agency for the purpose of conducting an investigation in accordance with the
applicable laws and regulations; or
the personal information in question is to be used for the purpose of conducting a study, market survey or statistical analysis
and will not result in identification of any individual.
18
Article 5: Outsourcing of the Processing of Personal Information
For the purposes of providing customer service, Samsung Electronics may outsource the processing of personal information
as follows:
Outsourced Service
Provider
Details
- Samsung SDS
System management, operation,
etc.
When outsourcing the processing of its customers’ personal information, Samsung Electronics will require the service
provider to adhere to the instructions on the protection of personal information, maintain confidentiality, refrain from
transferring or disclosing the personal information to a third party, assume liability for any damages, and return/dispose of
the personal information immediately after the termination of the contract period and maintain hard and electronic copies of
the outsourcing contract.
In the event of any changes to the terms of the outsourcing contract, Samsung Electronics shall notify its customers of the
changes using at least two of the following means: e-mail, phone, SMS, or any other similar means.
Article 6: Retention/Use Period and Destruction of Personal Information
After fulfilling its objectives of collection and/or use of its customer’s personal information, Samsung Electronics shall
dispose of the information immediately.
Notwithstanding the foregoing, Samsung Electronics may retain certain personal information of its customers for the period
permitted under the applicable law in the event that Samsung Electronics is required to do so for the purpose of verifying
certain details of certain transaction, pursuant to the applicable laws and regulations including the Commercial Code
(Korean) or pursuant to its internal policies.
※ Retention of information in accordance with the applicable laws and regulations (Commercial Code, Framework Act on
National Tax, Act on Consumer Protection in Electronic Commerce Transactions (Korean), etc.)
Information subject to Retention
Retention Period
- Records related to contract or revocation of application
5 years
- Records related to payment and supply of goods
5 years
- Records related to consumer’s complaint or dispute
5 years
Procedures for and means of disposal
Procedures for disposal
Each customer’s personal information will be transferred to a discrete database and subsequently be disposed of after a
certain period of time in accordance with the internal policies and the applicable laws (refer to the Retention/Use Period
above) and will not be used for purposes other than those permitted under the applicable laws and regulations.
Means of disposal
Any hard copies of personal information shall be disposed of by shredding or burning. Any electronic files of personal
information shall be destroyed irretrievably using appropriate technological means.
Article 7: Rights and Obligations of Customers and Samsung Electronics
Each customer is entitled to request an inspection, change, removal, or suspension from use or retention of his or her
personal information and/or withdraw his or her consent to the use and retention of his or her personal information. In the
event that a customer requests an inspection, change, removal, or suspension from use or retention of his or her personal
information, Samsung will take appropriate measures to comply with such request without any delay after verifying the
identity of the customer. Each customer may make the above request by calling 1588-3366 or communicating with the
Samsung Electronics Personal Information Manager and staff by mail, phone, or e-mail.
19
In the event that a customer requests a correction of any error in his or her personal information, Samsung Electronics will
refrain from using or providing the personal information in question until the correction has been made. In addition, if an
erroneous piece of personal information has already been provided to a third party, Samsung Electronics shall ensure that
the appropriate correction is made without delay to the personal information that is in possession of the third party.
Upon request by a customer, Samsung Electronics will destroy his or her personal information in accordance with the policy
stipulated in Article 6 herein or any applicable laws and regulations and take appropriate measures to prevent such
information from being inspected or used for purposes other than those stipulated in Article 3.
Each customer is advised to provide accurate personal information. Each customer shall be responsible for any damages
resulting from any inaccuracy in the personal information he or she has provided. In the event that a customer provides false
or misleading information, he or she may forfeit his or her rights as a Samsung customer.
Each customer has the right to receive protection of his or her personal information and has the obligation to protect his or
her personal information and refrain from infringing another person’s right regarding that person’s personal information.
Each customer is advised to prevent any leakage of his or her personal information and to refrain from damaging another
person’s personal information. Any customer who infringes another person’s personal information or commits defamation by
violating the foregoing obligations may be penalized in accordance with the applicable laws.
Protection of Personal Information of Minors
Samsung Electronics does not collect any personal information of minors.
However, in the event that Samsung Electronics is required to collect any personal information of a minor for reasons
relating to any payment or delivery, Samsung Electronics will obtain the consent of his or her legal guardian in advance and
destroy the personal information collected immediately after the execution of the transaction in question. In addition,
Samsung Electronics will take certain cautionary measures when handling the personal information of a minor.
Article 8: Personal Information Manager
Any complaints or questions relating to Samsung Electronics’ handling of the personal information of its customers shall be
directed to the following personnel:
- Personal Information Manager
Name : KIYOUNG HWANG
Position: Vice President
Dept : Corporate Management Office
Tel. : +82-02-1588-4730
E-mail : privacy.sec@samsung.com
- Personal Information Protection Staff
Name : SEUNGHO JANG
Position : Manager
Dept. : VD
Tel. : +82-10-4608-8372
E-mail : seunghoj@samsung.com
Any report or questions relating to the infringement of any personal information may be directed to the following
organizations:
Personal Information Infringement Reporting Center (www.118.or.kr/118)
e-Privacy Mark Authentication Committee (www.eprivacy.or.kr/02-580-0533~4)
Internet Crime Investigation Center of the Supreme Prosecutors’ Office (www.spo.go.kr/02-3480-2000)
Cyber Terror Response Center of the National Police Agency (www.ctrc.go.kr/02-392-0330)
Article 9: Taking Security Measures to Protect Personal Information
Samsung Electronics takes the following technical and administrative measures to protect its customers’ personal
information from loss, theft, leakage, falsification or damage
Samsung Electronics saves and handles important personal information using an encryption mechanism.
Anti-hacking measures
Samsung Electronics strives to prevent any leakage of or damage to its customer’s personal information caused by hacking
or a computer virus.
All data are backed up periodically to prevent against any damage to the stored personal information. In addition, Samsung
Electronics uses an antivirus program to prevent any leakage of or damage to its customer’s personal information and
adopts an encrypted communication for safe transmission of its customers’ personal information over the network
Furthermore, Samsung Electronics prohibits any unauthorized access from outside and strives to take all available
measures to ensure security of its system.
20
Limiting the personnel allowed to handle personal information and providing training
Samsung Electronics restricts access to the personal information of its customers to those of its personnel (“Personal
Information Managers”) who have a legitimate need-to-know to carry out the purpose stipulated in Article 3. Samsung
Electronics trains such personnel to protect and safeguard the personal information against unauthorized use or disclosure.
The hand-over procedures for personal information managers are carried out in a protected environment, and each personal
information manager receives training on the handling of the personal information of Samsung Electronics’ customers.
For the purpose of preventing access by unrelated personnel, Samsung Electronics designates its computer rooms and data
storage rooms as restricted areas.
Operation of the personal information protection organization
Samsung Electronics -- through its personal information protection organization -- oversees the protection of all personal
information in its possession and ensures compliance all related procedures by its Personal Information Managers. In the
event that a problem is found, Samsung Electronics takes appropriate corrective measures immediately. Notwithstanding
the foregoing, Samsung Electronics shall not be liable for matters arising from the leakage of any personal information
caused by its customer’s negligence or any technical problems.
Article 10: Transmission of Information of Advertising Nature
Samsung Electronics does not send to its customers any information of an advertising nature for commercial purposes
against the express will of its customers.
When sending any information of an advertising nature by email for the purpose of online marketing such as product
information, Samsung Electronics shall take the following measures: Subject line of e-mail need not contain the terms,
"Advertising" or "Advertisement".
Main text of e-mail shall: (1) contain the terms, "Advertising or "Advertisement"; (2) clearly state the name, e-mail address,
phone number, and address of the sender so that the recipient can indicate his or her wish to unsubscribe any future emails;
and (3) explain the method for indicating the wish to unsubscribe.
Article 11: Announcement of Change to Privacy Policy
This Privacy Policy was established on September 29, 2011; any plan to amend the Privacy Policy in light of the enactment
of any new laws, change to any existing laws, government policies or Samsung Electronics’ internal policies, or change to
any security technology will be announced on the Samsung Electronics LFD.com Homepage at least seven days prior to the
proposed change. Notwithstanding the foregoing, Samsung Electronics will obtain the consent of its customers in case of
any significant change to the Privacy Policy affecting the transfer of their personal information to a third party or affecting the
use and retention of their personal information.
Version No., of Privacy Policy: V 1.0
Enforcement Date of Privacy Policy: September 30, 2011
CRITICS
Samsung Group Timeline and History
Samsung’s beginnings (1938 ~ 1969)
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea with
30,000 won. At first, Mr. Lee's little business was primarily in trade export, selling dried Korean
fish, vegetables, and fruit to Manchuria and Beijing. But in just over a decade, SAMSUNG meaning literally "three stars" in Korean - would have its own flour mills and confectionery
machines, its own manufacturing and sales operations, and ultimately become the roots of the
modern global corporation that still bears the same name today.
21
1969
Dec SAMSUNG-Sanyo Electronics established (Renamed SAMSUNG Electro-Mechanics in
March 1975 and merged with SAMSUNG Electronics in March 1977)
Jan SAMSUNG Electronics Manufacturing incorporated (Renamed SAMSUNG Electronics in
February 1984)
1968
Nov Koryo General Hospital opened (Renamed Kangbuk SAMSUNG Hospital in 1995)
1966
May Joong-Ang Development established (Known today as SAMSUNG Everland)
1965
Oct Saehan Paper Manufacturing acquired (Renamed Chonju Paper Manufacturing in August
1968 and no longer affiliated with SAMSUNG)
Sep SAMSUNG launched Joong-Ang Ilbo newspaper (No longer affiliated with SAMSUNG)
Apr SAMSUNG Foundation of Culture established
1963
Jul DongBang Life Insurance acquired (Renamed SAMSUNG Life Insurance in July 1989
DongHwa Department Store acquired (Known today as Shinsegae Department Store and no
longer affiliated with SAMSUNG)
1958
Feb Ankuk Fire & Marine Insurance acquired (Renamed SAMSUNG Fire & Marine Insurance
in October1993)
1954
Sep Cheil Industries Inc. founded
1953
Aug Cheil Sugar Manufacturing Co. founded (Now an independent company and no longer
affiliated with SAMSUNG)
1951
Jan SAMSUNG Moolsan established (Known today as SAMSUNG Corporation)
1938
Mar SAMSUNG founded in Taegu, Korea
SAMSUNG's industrial era (1970 ~1979)... [continues]
SUPPLY CHAIN MANAGEMENT
22
Supply Chain Management is the management of network of interconnected business involved
in the product & service packages required by end customers. Supply Chain Management
spans all movement & storage of raw material, work-in-progress inventory & finished goods
from point of origin to point of consumption.
Supply Chain Management is the oversight of materials, information & finances as they move in
a process of supplier to manufacturer to wholesaler to retailer to consumer. It involves
coordinating & integrating these flows both within & among companies. The ultimate goal of any
supply chain management is to reduce inventory.
Supply Chain Management is divided into three flows:
✓ Product flow
✓ Information flow
✓ Finances flow
The product flow includes the movement of goods from a supplier to a customer as well as
return of goods or services from the customers. The information flow involves transmitting
orders & updating the status of delivery. The financial flows consists of credit terms, payment
schedules, and consignment & title ownership arrangements.
There are two types of supply chain management software:
✓ Planning applications
✓ Execution applications
Planning applications use the advance algorithms to determine the best way to fill an order.
Execution applications track the physical status of goods, management of material & financial
information involving all materials.
[pic]
Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG
Electronics, South Korea. In India for a decade now, LG is the market leader in consumer
durables and recognized as a leading technology innovator in the information technology and
mobile communications business. LG..
Samsung Strategic HRM Case
Introduction:
“In the recent time human resource management (HRM) has assumed new prominence
because of continuing concerns about global competition, the internationalisation of technology
and the productivity of labour. It is argued that these market imperatives require manager to
change the way in which they manage the employment relationship in order to allow for the
most effective utilization of human resources (HR). Managers and academics argue that the
traditional approaches to managing workers are inappropriate and ‘can no longer deliver the
goods’ (Betcherman et al., 1994, p. 2). Harnessing workers’ full potential and producing the
attitudes and behaviour considered necessary for a competitive advantage require three
aspects of managerial control to change: organisational design, culture, and HR policies and
23
practice. Current managerial orthodoxy therefore argues the need for a restructuring towards
‘flat’ hierarchical structures, an enlargement of job tasks with greater employee autonomy and
managerial leadership to shape the more intangible aspects of the workplace, for examples
beliefs, norms and values.” (Bratton and Gold, 2003, p. 4)
In the first part of this paper, I will discusses strategic human resource management (SHRM)
and its practice in the one of the world’s biggest company Samsung group. And evaluate how
Samsung is practicing human resource management.
In the second part of the paper discuses HR functions and various models and how Samsung
adopt vertical and horizontal integration in their human resource department and then give
some recommendations for Samsung according to the discussion.
Part: I
Strategic Nature of HRM
Perhaps the most significant feature of HRM is the importance attached to strategic integration,
which flows from top management’s vision and leadership, and which requires the full
commitment of people to it. Guest (1987, 1989a, 1989b, 1991) believes that this...
I.
Summary of the Facts
This case study analysis is on Samsung Electronics Company (SEC) and
how it has climbed up the ranks in the past decade via calculated marketing
strategies, extensive market research and analysis, and a risky bet on how
the market will evolve. Samsung’s principle outlook took time and education
from within and thereafter the general market.
Samsung Electronics Company (SEC) began doing business in 1969 as a
low-cost manufacturer of black and white televisions. In 1970, “Samsung
acquired a semiconductor business” which would be a milestone that initiated
the future for SEC. Entering the semiconductor industry would also be the
beginning of the turnaround phase for SEC. In 1980, SEC showed the
market its ability to mass produce. SEC became a major supplier of
commodity products (televisions, microwave ovens and VCRs) in massive
quantities to well known original equipment manufacturers (OEMs). For this
reason, Samsung was able to easily transition into a major player in the
electronic products and home appliances market (Quelch & Harrington,
2008).
SEC was mainly focused in manufacturing; therefore, it’s no surprise that the
executives themselves were also focused on their manufacturing
plants. Profits that SEC received were soon reinvested into Research &
Development, manufacturing, and supply chain activities. Unexpectedly, in
1997, a financial crisis hit the Asian market. Even though SEC’s sales were
24
II.
$16 billion, they still had a negative net profit. SEC executives exercised
major restructuring efforts that resulted in the dismissal of 29,000 workers
and the sale of billions in corporate assets. SEC was able to ride the Asian
Financial Crisis and was able to reduce its debt dramatically to $4.6 billion,
from $15 billion, over a 5 year period. Furthermore, SEC was able to
increase its net margins from -3% to 13% (Quelch & Harrington, 2008).
In 2002, SEC posted net profits of $5.9 billion, on $44.6 billion in sales, and
as a...
Samsung: Proposal for New Human Resource Strategies to
Survive the New Business Environmental Volatility
Byungcheol Shin and Jeonguk Jo
Kwangsik Choi and Myojeong Kim
University of Seoul
Abstract
The business environment have become more volatile due to economic
crises and changing markets. Samsung, a leading conglomerate of Korea, is
not an exception. Samsung is undergoing many issues related to human
resources, and will not survive if it chooses to stay passive to the upcoming
business environmental volatility. In this report, Samsung’s current policies
and issues related to human resources are examined and discussed. The
topics concerned are job retaining, job satisfaction, job security, global
recruitment, job relevance, motivation, and employee rights. The purpose of
this report is to focus on finding recommendations about what Samsung
should do on each according situation, with ideas and concepts backed up
from journal article references and textbook. Ultimately, Samsung may be
able to handle its human resources and issues related with more efficiency
and effectiveness by accepting recommendations suggested on this report,.
Keywords: Recommendations for Human Resources Strategy, Efficiency,
Effectiveness.
III.
Foundation of Samsung and its Current Strategies on Human Resource
The Samsung Group, which was founded in 1938, is a leading global
conglomerate composed of numerous businesses, including electronics,
construction, chemical, financial industries and etc. Samsung has economic
values over 318 trillion Korean won, with 64 domestic and 311 foreign
affiliated companies. Samsung focuses on human rights, technology, social
contribution, and development as a global conglomerate as main principles
for its corporate philosophy, as well as placing importance in creativity,
challenging attitude, and resolution ability in human resource to meets the
new paradigm of the upcoming digital era.
The recruitment system of Samsung is...
Richard Ivey School of Business
The University of Western Ontario
25
SAMSUNG EVERLAND: MANAGING SERVICE QUALITY (A)
Charles Dhanaraj prepared this case under the supervision of Professor John
Haywood-Farmer solely to provide material for class discussion. The authors
do not intend to illustrate either effective or ineffective handling of a
managerial situation. The authors might have disguised certain names and
other identifying information to protect confidentiality.
Ivey Management Services prohibits any form of reproduction, storage or
transmittal without its written permission. This material is not covered under
authorization from CanCopy or any reproduction rights organization. To order
copies or request permission to reproduce materials, contact Ivey Publishing,
Ivey Management Services, c/o Richard Ivey School of Business, The
University of Western Ontario, London, Ontario, Canada, N6A 3K7;
phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca.
Copyright © 1997, Ivey Management Services
Inc.
Version: (A) 2000-01-06
IV.
In Decernber 1994, Her Tae-Hak, president of Samsung's Joong-Ang
Development Company, South Korea, was concerned with the level of
service quality at Yongin
Farmland (Farmland). It was clear to Mr. Her that Farmland had to have a
coherent service quality management strategy because his goal was to
position the company as one of the world's leading theme parks. However,
despite the service quality program he had initiated since he assumed his
present position in October 1993, preliminary findings indicated that
Farmland's service quality levels were much below those at leading theme
parks, not only intemationally, but also within South Korea. He wondered if
the moves he had already rnade were in the right direction, how Farmland
could achieve
intemational standards of service quality, whether it would be worth doing,
and if it would really provide a sustainable competitive advantage in...
Why Corporate Social Responsibility Matters? |
Individual Assignment |
Student: Iderbat Bayaraa
Lecturer: Jimmy Esplanada
Executive Summary
Corporate Social Responsibility is growing rapidly among international
organizations. Every global or multinational big corporation should implement
CSR initiatives. CSR provides companies with important opportunities,
competitive advantages and so on. Samsung Electronics is one of the
corporations which best implements CSR activities.
26
First of all, introduction to the case study is presented followed by
background of the company. Then CSR strategies of Samsung are
discussed. The company’s main CSR activities are to get trust of customers
and give impact to the environment. The company recognizes their impact on
society at all levels. Samsung’s vision of "Inspire the World, Create the
Future" means the company’s wide-ranging responsibilities. Then corporate
risks and opportunities of Samsung Electronics are being discussed
precisely. Also the triple bottom line is one the important parts in this report
(people, planet, profit). After discussion of triple bottom line some challenges
in CSR of Samsung are discussed and the measures to be taken to address
those challenges are represented. After that, criticism about some CSR
activities of Samsung discussed. Then role of government and citizens in
implementing Samsung’s CSR activities are discussed generally. Finally the
report gives the conclusion and recommendations to the company.
Table of Contents
V.
Contents
Executive Summary 2
Table of Contents 3
1.0 Introduction 4
2.0 Background of the company 5
3.0 CSR strategies of the company 6
4.0 Corporate risks and opportunities 9
5.0 Triple bottom line (people, planet, profit) 11
6.0 Challenges, measure taken to address the challenges 14
7.0 Criticism against CSR activities/Pros and Cons of CSR/ 15
8.0 Role played by the government and citizens in ensuring the
implementation...
In today dynamic business world, organizations are always required to be
flexible and adaptive. A key contributor to such flexibility is the organizations
employees. The employee’s ability to understand the situation and
demonstrate desired behavior is what makes organizations survive. Thus it is
always imperative that employees are on the top of their game.
Knowledge, Skill and Attitudes (KSA) are an employee’s tools for success.
The more KSA an employee have the more successful the employee is likely
to be in achieving objectives and enabling organizational success.
Employees never enter an organization with all the KSA ever needed.
Employees develop needed KSA either through training or through
experience. However in today’s ultra-competitive environment time is an
asset thus is not invested on employees to learn. Therefore the alternative is
to train employees to learn the needed KSA at a much quicker rate. Training
27
varies from organization to organization in terms of method, duration and
complexity.
1.1 The Case in Hand
Samsung Bangladesh R&D Centre Ltd. started operations in Bangladesh in
February 2012, becoming the first multinational company to do so, with the
goal of utilizing the skilled work force of Bangladesh to develop devices to
match the specific needs on this region. The unit has distinctive departments
with ever growing number of employees. The unit must operate according to
global standards and requirements so as to its progress in track with other
r&d units around the world.
A majority of the employees hail from engineering back grounds and
performs the core organizational tasks with the rest of the employees working
in accounts, administration and human resources.
VI.
Despite the employees technical education background their present KSAs
are not enough to sustain the global pressures and unit objectives. Thus
employees underwent a 3 month on the job training program to improve their
KSAs and bring out their...
Culture, Goal-Oriented Communication (Leadership), and A Fast Growing
Organization: the case of Samsung Electronics
Hur, Chulboo, Professor Emeritus, Myongji University, Seoul, Korea and
Adjunct Professor of Business Management, Yanbian University of Science
and Technology, Yianji, Jilin, China Mobile phone 010-9872-7492, e-mail:
chulhur@hotmail.com and cbhur@mju.ac.kr
Summary
In response to the globalization and rapid economic growth of China, the
Korean economy has transformed itself. A few Korean firms, spearheaded by
Samsung Electronics, have successfully driven the economy, even if the
Korean economy has difficulty in the ‘nut cracker’ situation. The success of
Samsung Electronics has been attributed to the strategies of ‘selection and
concentration,’ ‘successful restructuring following the IMF crisis,’ ‘long-term
vision and unprecedented risk-taking strategy,’ ‘speed management,’ ‘world
class brain management’ and ‘successful benchmarking of both Japanese
and American management,’ among others.
But in regard to Samsung’s strategies, cogent questions need to be
examined. For example, would any Korean firm be able to apply the same
strategies as used by Samsung Electronics, and produce the same success?
No one could confidently say yes to this question.
28
Samsung Electronics has dramatically achieved a successful transformation
between 1987 and 1999. We argue that this is the result of Mr. Lee, Kun Hee
(the ex-CEO of Samsung Group)’s strategic learning leadership and its
resultant paradigm shift, and that this can be applied to the emergence
phenomenon of complexity theory that provides the momentum of evolution
of the corporate cultural and/or core competence. The paper explores the
dynamic process of this phenomenon
VII.
VIII.
Korean Economy and Samsung Electronics
After three decades of rapid industrial growth, in itself a dramatic
transformation from the poverty-stricken agricultural economy of 1961, the
Korean industries...
Talent Management
Human resources are the most valuable asset
in any company. At Samsung Electronics,
our faith and commitment to our people are
one of the core values governing
our business activities and an integral part
of the corporate culture.
Guided by the belief that “a company is its
people,” Samsung Electronics values the diversity
and individuality of its workforce as great asset
and is committed to retaining and nurturing
the best talent.
We uphold a culture of meritocracy and promote
an environment where each individual is motivated
to take the initiative with a sense of ownership.
We encourage our people to reach their
full potential with the ultimate goal of
advancing themselves, the company and the society.
Global Harmony with People,
Society and Environment
● Contents ●
•Employee Value
Respected and Admired
Global Company
Creation
Innovation
- Recruiting Global Talent
- Promoting Diversity
- Enhancing Employee Value
29
Change
•Work-Life Balance
Integrity
Green
Talent
Management Management Management
Social
Contribution
•Employee
Value
•Pursuing a
Happier
Society
•Work-Life
Balance
•Corporate
Ethics
•Addressing
Climate Change
•Fair Trade
Compliance
•Developing EcoProducts
•Intellectual
Property
Protection
•Promoting EcoFriendly
Workplace
•Partnership
Programs
Partner
30
Collaboration
Products &
Services
•Global
•Customer
Delight
Competitiveness
Service
•Win3
•Customer
Partnership
Trust
•Green
Communication
- Creative Organizational Culture
- Remuneration & Benefits
- Human Rights & Work Environment
● Highlights of 2009 ●
•No. of New Recruits : 27,418
•Ratio of Foreign Workers : 46%
•Ratio of Female Workers : 39.3%
•Education Hours per Employee : 90
•Education Expense : KRW83.0 billion
•Welfare Cost : KRW1,808.6 billion
Harmony between Business Vision and Vision for Society
31
IX.
X.
Employee Value
Samsung Electronics...
One key factor that characterizes a successful organization is the ability to
manage the relationship between the overall business strategies, and the
work of the HR/Personnel Department can be the main ingredient towards
that venture. In this research paper we will look closely at the roles and
functions of personnel departments and how they can improve their strategic
value to the organization.
According to Ulrich (1998): "HR should not be defined by what it does but by
what it delivers". This results in the enrichment of the organization's value to
customers, investors and employees.
Hope Hailey (1998) in contrast believes that HR could be regarded as
chameleon function. This diversity dictates different roles for the function and
practices of people management.
As the origin of people, management are traced, there were somewhat
curious oddity amongst many academic writers to assume the origin of the
almost exclusively in the nineteenth century, Britain. Torrington et.al (2002)
suggests that Personnel Management was initially derived from social
reformers, such as Lord Shaftesbury and Robert Owen. Foot and Hook
(2002) began their historical practitioner as "welfare workers" born out of the
industrial revolution. A similar theme was also adopted by Holbeche (2001).
Personnel Department was emerged from the desire of enlightened
employers to either improve working conditions or in some cases, to avoid
the onset of trade union representative of worker interest. Generally the
tradition of welfare was aimed at improving the working conditions of the
employees. The earlier roles however stated by Tyson Fell (1986) was drawn
from building profession to identify three styles of personnel management,
these were clerk of workers, the contract manager and the interpretation of
existing agreements and contracts. However, these roles changed as a result
of legislation, a shift in the intellectual climate away from post war collectivism
and towards Individualism. Also...
Work preference differences between bus operator and back office personnel
of Miami Dade transit
The purpose of this paper seeks to identify whether there are any work
preference and organizational culture differences between bus operators and
back office workers in the Miami Dade Transit Department. These
differences will be analyzed in order to provide management with a
comprehensive overview of their employees' work preferences. This
overview can be utilized to effectively place, retain, train, and allow for
individual employee development in the Miami Dade Transit Department.
The survey tool used to undertake this study was the Gilbert Work Preference
Indicator® questionnaire, developed by Dr. G. Ronald Gilbert from Florida
International University. The questionnaire was administered to 101 bus
32
operators and 102 back office workers in Miami Dade Transit Department.
Bus operators and back office workers were surveyed for this study due to
the substantial differences in their respective work environment. Typically,
bus operators interact with final customers (passengers), while back office
workers engage in internal processes in an office environment. Sampling
two different work environments can provide insight into employee
differences; from those who work directly with the final client and those who
work in an office environment. Thorough understanding of these significant
differences is imperative for management to recognize when hiring,
developing, or promoting employees within their respective environments.
XI.
Personnel in Technology
In an ever increasing technology driven world, support and help desk
personnel are essential to our daily operations. Notebook sales have soared
in the last year. More computers means more support (Lasky,
2007). Whether support is conducted over the phone, via the web, or in
person, agents are the true lifeline to the performance of a
company. Without systems, work ceases. Building a highly effective
technology support tea is the backbone of a smooth operation. With properly
trained support staff, a company can feel confident they are in good hands
when problems arise.
Personalities
Many misconceptions that all technological people are withdrawn, with no
interpersonal skills have been passed around throughout the years. This is a
myth. "Techno geeks" have moved from the back broom closet to the
limelight in recent years. Hiring someone with a tremendous amount of
technological knowledge but no people skills can cause problems when trying
to staff a successful help or support desk. Qualities to also look for would
include patience, assertiveness, thoroughness, enthusiasm, responsibility,
technical knowledge, empathy, good communication skills, and the ability to
work well under pressure (Regan & O'Connor, 2002, 249/2).
When an employee seeks the help of a help or support desk, he or she is
already frustrated. Having someone with good interpersonal skills can make
the difference in a good outcome or a "butting of the heads." On-going
training can help keep the support group developing not only their technology
skills, but their customer service skills as well. Without interpersonal skills,
the incident would result in lost productivity and increased stress on both the
help desk agent and the customer calling with the issue. It takes a certain
personality to deal with some of the questions that arise and some possibly
irate people. When technology fails, tempers do sometimes get aggravated
and having a patient, empathetic...
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