McLeod Business Library
Room 2034, Alan B. Miller Hall
College of William and Mary
Mason School of Business
McLeod Business Library
1
What is the
McLeod Business Library?
• Multi-purpose state-of-the-art
information center.
• Provides access to selective references in
print and electronic formats.
• Provides unique opportunities for
patrons to perform research in practical
and “real world” situations.
McLeod Business Library
2
Research Assistance
• The Business Library has two professional
business librarians to assist you.
• They are available Monday through Friday
from 9:00 A.M. to 5:00 P.M. Appointments
are recommended.
• If the business librarians are not available
reference questions may be submitted in
writing for a response within 24 hours.
McLeod Business Library
3
Research Assistance (Cont’d)
• Reference questions may also be
submitted:
By e-mail to:
BusinessLibrary@mason.wm.edu
McLeod Business Library
4
The Print Collection
• Reference – General business collection of
printed materials to support the business
curriculum.
These materials
may not be
removed from
the McLeod
Business Library.
McLeod Business Library
5
The Print Collection (Cont’d)
• Popular Business Books – A collection of
business-related books for easy reading.
These books may be checked out for a
period of 28 days.
• Periodicals – A concise collection of
business-related periodicals.
• Tabloids – Advertising Age, Barron’s, The
Chronicle of Higher Education, Financial
Times, Inside Business, and Wall Street
Journal.
McLeod Business Library
6
The Print Collection (Cont’d)
• Local tabloids – The Daily Press and
Virginia Gazette
SEC Files – Microfiche files of companies
on the NYSE, ASE, and NASDAQ from
1978 through 1998.
• Ready Reference – Dictionaries, thesaurus,
telephone directories, campus directory, etc.
McLeod Business Library
7
Video Tapes & DVDs
• The McLeod Business Library holds a
small collection of business-related video
tapes and DVDs.
• These materials are available for sevenday checkout.
Organizational
Behavior
Tape 1
McLeod Business Library
8
Reserves
• The McLeod Business Library offers a
reserve disbursement service for:
–
–
–
–
Class readings,
Supplemental texts,
Video materials, and
Software.
• Allows reliable, equitable access to
materials.
• Materials may be checked out from the
Business Library information desk.
McLeod Business Library
9
Electronic Resources
• The Business Library offers a variety of
electronic databases for business research.
• Patrons may research topics such as:
–
–
–
–
–
–
Marketing and media,
Investment data,
Financial information,
Stock reports,
Tax news, and
Business data on both U.S. and international
businesses.
McLeod Business Library
10
Baseline
• Contains information on about 7,000 U.S.
companies. You may:
– Perform equity research,
– Create a comparative table of financial
information, and
– Sort the database
and list companies
according to your
selected criteria.
McLeod Business Library
11
Bloomberg
The Bloomberg Professional service
integrates data, news, analytics, multimedia
reports and e-mail onto a single platform. An
intrinsic feature of this program is its analytic
ability, helping clients
understand the markets
by means of real-time tools.
McLeod Business Library
12
BizMiner
The database provides industry statistical
reports, offering industry financial analysis
benchmarks for more than 5,000 lines of
business and industry market trends on
thousands more.
Market analysis
reports are available
at the national and
local levels.
McLeod Business Library
13
Business Monitor Online
• The database provides coverage of country
markets across the world.
• Features daily news analysis; risk assessment;
currency and debt
developments;
forecasts over a 5-year
horizon; and countrycomparative risk
ratings.
McLeod Business Library
14
Checkpoint
• Resource of complete tax libraries and tax
news.
• Contains
federal, state,
local, and
international
tax research
materials.
McLeod Business Library
15
EBSCOhost
Business Source Complete
EBSCOhost provides:
• Full text for more than 2,950 business
journals.
• Articles in .pdf
format for more
than 300 of the top
scholarly journals
dating as far back
as 1922.
McLeod Business Library
16
Factiva
Factiva is a joint venture between Dow
Jones & Reuters. The database includes
global content with the Dow Jones and
Reuters Newswires as well as the Wall
Street Journal.
Factiva offers
multiple language
Interfaces content
covering nearly 8,000 sources.
Business Library
17
Faulkner’s Advisory for IT
Studies
A web-based database that contains a virtual
library of reports covering technology areas such
as IT infrastructure, telecom, data networking,
wireless communications,
security, enterprise
systems, the Internet and
World Wide Web, as well
as technology vendors.
McLeod Business Library
18
First Research
• First Research is a leading industry intelligence
database.
• This program provides profiles with
information synthesized
from hundreds of sources.
• Each Industry Profile is
updated quarterly and
e-mail alerts are
available to alert
researchers of new data.
McLeod Business Library
19
Freedonia Focus
A collection of industry market research - over
700 reports covering
18 industry sectors.
McLeod Business Library
20
Hoover’s
• Provides a business-oriented perspective on
topics such as company and industry
information, money management, career
development, and news.
• Includes company profiles, competitors,
key people, competitive
landscapes,
comparison data,
financial data, and
market data.
McLeod Business Library
21
MarketLine Advantage
Offers company, industry, and country
intelligence. This includes SWOT analyses, 12,000
company profiles, 16,500 company capsules, case
studies, industry profiles in 215 countries and 46
political and geographic
groupings.
The program includes
case studies and
management reports.
A daily news feed is also
included.
Business Library
22
MarketResearch.com Academic
MarketResearch.com Academic offers
access to market research reports. Students
have access to a fully searchable
repository of market
research reports on
dozens of topics.
McLeod Business Library
23
Mergent Horizon
• Provides the capability for finding,
filtering and organizing information
about companies and industries.
• Information is
provided on more
than 6,200
companies that
are traded on the
NYSE, AMEX and
NASDAQ.
McLeod Business Library
24
Mergent Online
Offers easy access to:
– 15 years of financial statements included in
the Mergent Online database, Country
Reports, Industry Info
– More than
10,000 real-time
SEC (EDGAR)
filings.
McLeod Business Library
25
Mergent WebReports
Online database that includes company
annual reports, prospectuses, industry
reports and other company related
documents in PDF image formats. Access
more than 300,000
documents covering
over 50,000 global
companies from
over 100 countries.
Business Library
26
Mintel Oxygen
A series of research reports covering the
U.S. and European marketplace. Each
market research report combines data and
analysis of the competitive landscape,
market-share
analysis and
consumer profiles.
McLeod Business Library
27
Morningstar Direct
A web-based research platform that connects
investment professionals directly to
Morningstar’s full universe of investment
research and data (including current and
historical).
The program equips the
user with customizable
tools for selecting,
developing, and
monitoring investments.
McLeod Business Library
28
Net Advantage
A comprehensive source of analysis on
industries, along with
analysis of the major
companies in a given
industry.
McLeod Business Library
29
OneSource Global Business Browser
• It is accessed by first opening the Reference
USA database and then selecting International
Businesses.
• The database has
information on more
than 3 million
international
businesses from the
United States and
around the world.
McLeod Business Library
30
OneView
Simmons Market Research Bureau
program allows exploration of a single
source measurement of:
–
–
–
–
Major media,
Products,
Services, and
In-depth consumer
demographic
characteristics
figures and statistics.
McLeod Business Library
31
Plunkett Research Online
• Offers business intelligence, industry trends,
statistics and market research. Results may be
presented in a variety of report formats.
• Has more than 30 industry sectors organized in
industry research centers.
• Each research center
includes a search function,
links to statistics, and a
market research and trends
page.
McLeod Business Library
32
ProQuest
ProQuest’s ABI/INFORM Global provides:
• Copyright-cleared access to more than 900 business
journals,
• Many other current
periodicals and
newspapers that you
can search or
browse, and
• Abstracts of material
from 1971 onwards
and full text from 1986.
McLeod Business Library
33
ReferenceUSA
• An Internet-based directory service.
• Database contains information on more
than 14 million U.S. and Canadian
businesses.
• Also includes
more than three
million international
businesses.
McLeod Business Library
34
S&P Research Insight
(Formerly Compustat PC Plus)
• Database has 20 years of annual, 12 years
of quarterly, seven years of business and
geographic segment, and 240 months of
stock prices and
dividend data.
• Financial and stock
market data for more
than 10,300 U.S. and
Canadian companies.
McLeod Business Library
35
S&P Research Insight (Cont’d)
• You may:
 Prepare reports such as company financials,
stock performances and company-toindustry comparisons,
 Perform credit analyses to evaluate credit
risk, cash management and industry trends,
 Analyze the financial condition of potential
suppliers and major customers, and
 Evaluate a company’s vulnerability to
merger or acquisition.
McLeod Business Library
36
Standard Rate and Data Service
(SRDS)
• This database catalogs more than 100,000 U.S.
and international media properties. More than
21,000 listing updates are made every month.
• SRDS provides
accurate, up-to-date
media information —
including detailed ad
rates, dates and
contact data.
McLeod Business Library
37
ThomsonOne.com Investment Banking
• Includes information on corporate, industry,
and market financials.
• Offers historical research and statistics as well
as five-year forecasts.
• Draws information from Datastream,
Worldscope, Extel,
I/B/E/S, Compustat,
SEC, Interactive Data
Corporation, ILX
Systems, and Global
Access.
McLeod Business Library
38
Value Line Investment Survey
• Contains information on approximately
1,700 stocks, more than 90 industries, the
stock market, and
the economy.
• Three main sections:
– Summary & Index,
– Ratings & Reports, and
– Selection & Opinion.
McLeod Business Library
39
WRDS – Wharton Research
Data Services
A web-based data management system that
allows faculty and students to retrieve
information from
a wide variety of
financial,
economic, and
marketing data
sources.
McLeod Business Library
40
Database User Guides
• Each database in the McLeod Business
Library has a User’s Guide.
• Each guide offers:
– Step-by-step instructions and
– Graphical views of the actual computer
screens.
• Guides are located on shelves near the
computer workstations and electronically
on the Business Library website.
McLeod Business Library
41
Laptops in the
McLeod Business Library
• The Business Library has 28 carrels, each
of them is set up with power outlets and
data connections.
• There are power outlets available in
many other locations throughout the
Business Library.
• The Business Library is also
configured for wireless networking.
McLeod Business Library
42
Business Library Website
• The Business Library website address is:
http://mason.wm.edu/about/library
• The website offers:
– Information about the Business Library,
– Descriptions of the databases available,
– Links to other business databases such as
Lexis Nexis Academic and STAT-USA,
– Electronic versions of the Library Guides
provided to assist you in your research,
McLeod Business Library
43
Business Library Website (Cont’d)
• The website offers (Cont’d):
– A listing of the services the Business Library
provides,
– Links to electronic copies of the Database
User Guides,
– Frequently Asked Quetions,
McLeod Business Library
44
Business Library Website (Cont’d)
• The website offers (Cont’d):
– Numerous business research links. These
links connect you to websites that have
information in various topics, including:
Accounting, annual reports and SEC filings,
business plans, finance, investment,
marketing, small business resources, and
others.
McLeod Business Library
45
Copier
• The Business Library has a copier that
copies letter or legal size material.
• The copies are five cents per page.
• The machine takes the College of William
& Mary Express card for payment.
• For patrons without an Express card,
contact a member of the Business Library
staff for assistance.
McLeod Business Library
46
Scanner
• The Business Library copier has
a scanning capability.
• Patrons may use the scanner to scan
documents and send them to an e-mail
address of their choice.
• There is no charge for the use of the
scanner.
McLeod Business Library
47
Hours
• The McLeod Business Library’s regularly
scheduled hours are posted near the
Business Library door and on its website.
Please refer to the website for any short
term variations in the regular hours (i.e.,
holidays, interim periods, etc.).
–
–
–
–
Monday – Thursday
Friday
Saturday
Sunday
9:00 A.M. – 10:00 P.M.
9:00 A.M. – 5:00 P.M.
11:00 A.M. – 6:00 P.M.
2:00 P.M. – 10:00 P.M.
McLeod Business Library
48
Location
• The McLeod Business Library is located
in Room 2034 on the second floor of Alan
B. Miller Hall.
• Miller Hall is on Ukrop Way on the
campus of the College of William &
Mary.
McLeod Business Library
49
Policies
The McLeod Business Library is intended
for the research of business topics, not as a
general computer lab, therefore:
–
–
–
–
No e-mail,
No electronic chatting,
No letter writing, and
No personal communications.
McLeod Business Library
50