Z-Cloud is dedicated to assuring a safe environment
for your loved ones and you with the use of top notch
software technology.
Currently, in the process of creating and
drafting schematics for dock system
placed on the dash of the car.
Writing and coding microchips for seatbelt
buckles.
Filing utility patent.
Looking for optimistic investors.
A child’s body temperature rises 3-5 times
faster than an adult’s.
Vehicle Temperature
Outside
Inside
Time to
Reach
75
100
10 min
85
120
30 min
100
140
15 min
According to the
National Highway Traffic
Safety Administration,
“heat in a locked car
Each year, an average of
can increase 25 degrees
37 kids die after being
within ten minutes”.
left in a hot car.
Primary functions:
o Auxiliary “attachment” that monitors the inputs
from sensors on seatbelts
Sensors on the seatbelts have two states:
o Connected
o Unconnected
o Chip attaches to seatbelt and uses radio
frequency for power (RFID powered)
States are sent to IntelliSafe hub
DC
Power
Active Mode
Sensor detects child in
seat?
Yes
Alarm
Sleep
Mode
Mode
DC Power
Sleep
Mode
Protect growth of family
o Nonintrusive monitoring system, you can bring
peace of mind to your vehicle
o Never again leave a child unattended
Free installation
No External Battery
Draws little charge from 12V Battery
Seamless integration
Market Size and Growth
o About 35.7 million families in US and growing
o 20% of families with kids under 8
o An average of 2 cars per family
 35.7 mil * 20% *10% (hit rate) * $299/
customer=213.49 million
Market Trends
o The need for IntelliSafe will increase in daycare
services 1.2% every year.
o With US birth rates increasing at 12.6%, we are
expecting revenues to increase at a steady rate.
UTD STUDENT
POPULATION
WOULD YOU BE
INTERESTED IN
BUYING INTELLISAFE?
5%
48%
95%
Students With Young Kids
Students Without Kids
Yes
No
52%
Eight in ten 79% leisure trips were by car
84% of Americans use seat belts
Situations kids get hurt in hot cars include:
o Unknowingly left in vehicle: 54.25%
o Knowingly left in vehicle: 11.94%
o Got into vehicle on their own: 31.58%
o Circumstance Unknown: 1.82%
Core Strategies
•Mission: Create a safe environment
•Product Scope: Push technology via legislation
•Product Differentiation: Parameters and Alerts
Strategic
Resources
• Entrepreneurial
orientation
Partnership
• Fostering
Network
Innovation
• Results
Orientation
• Suppliers
• BOSCH
• Partners Customer
Interface
• Manufacturers
• Retailers
Revenue Generation
•Initially through retail stores
•Then partnerships with dealerships
•Ultimate goal is to be supported by legislation
•Licensing Business Model
• Target
Market
• Fulfillment
and Support
Safe
Child-friendly
Effective
It does not cause any hazards to
your vehicle.
Its safe for your kids.
98% of the time it alerts you
when a child is left behind.
Promotion
-Regional advertising
campaign
-Multiple Mediums
-Partnership with car
stores that specialize
in aftermarket add-ons
-Offer incentives to
retailer to push our
products in stores
Product
Auxiliary Attachments
with sensor inputs in
seatbelts
Price
-set price at
retailers
-$299.99
Place
-Online
website
-Retailers
-Dealerships
Families with young children and daycare
facilities…
o Who have caregivers
o Who have a tendency to be forgetful
o Many of their young children like to play in the
car
Z-Cloud Overall Net Present Value
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
1
($500,000)
($1,000,000)
($1,500,000)
2
3
4
5
6
7
8
9
10
11
12
13
Four years planned in funding
• Year 1: 675k Investment
o500K for Research and Development
o175K for Utilities
• Year 2: 150K for maintenance and
advancement
• Year 4: 70K to sustain company growth
SOURCES OF FUNDING
22%
23%
18%
37%
Founders
SBA
Bank Loans
Angel Investors
Total Initial Investment
Needed: 675K
oInitial 120k
investment from
founders
o555k from other
additional sources:
o250K from SBA
o150K from Angel
Investors
o155K from Bank
Uses of Funding
Research and
Software
Licensing
Advertising
8%
Office
Development
Equipment
Salaries
5%
Utilities
0%
25%
Software
Distribution
Other
25%
25%
Insurance
0%
Salaries
Office
32%
Equipment
Office Supplies
5%
0%
Licensing
Advertising
Research and
Development
Utilities
Distribution
Insurance
Office Supplies
For every $77,000 investment, a 5% stake in
the company will be awarded.
• After the $895K in investments received at the end
of the first five years of the company will result in
a 39% stake in the company from investors.
• Return on investment over 5 years will be 30% of
the $934,895.
Q1
Start-up Z-Cloud
Initial $675K Investment
R&D
Create Design/ Prototype
Final Product
Market Plan
Require Manufactures
Secure Partnership
Launch Website
Advertise Product
Breakeven Point
150K Investment
Launch Commercial
Have Coupon on Website
70K Sustaining Investment
Q2
Q3
Q4
Yr 2
Yr 3
Yr 4
Business Administration Major
Business Administration Major
With Minor in Finance
Business Administration Major
We Are
Z-Cloud
Business Administration Major
Marketing Major
Business Administration Major
Business Administration Major
Business Administration Major
Jessica Romero – Founder, experience managing large
groups
Izaac Costiniano – Hands-on style, has small business
experience, will handle operations
Faye Francisco – Experience in marketing, will coordinate
marketing plan
Jason Harmon – Small Business Experience, finance
Russell Harwell – Experience in service industry, will work
on procurement and R&D
Linda He – Experience working for UTD
Luci Lu – Customer service experience
Seth Vertucci – Retail industry experience
1.
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16.
http://ggweather.com/heat/
http://www.carseatsite.com/statistics.htm
http://www.ustravel.org/news/press-kit/travel-facts-and-statistics
http://pediatrics.about.com/od/safety/a/05_hot_cars.htm
http://www.census.gov/population/age/data/2012comp.html
http://www.nytimes.com/2010/05/30/automobiles/30HEAT.html?pagewanted=all&_r=1&
http://wgntv.com/2014/06/24/boy-creates-invention-to-save-babies-from-being-left-inhot-cars
http://www.sistersofinvention.com/products.html
http://www.cbsnews.com/news/how-technology-could-help-prevent-kids-deaths-in-hotcars/
http://www.naccrra.org/sites/default/files/default_site_pages/2012/full2012cca_state_fac
tsheetbook.pdf
http://www.safercar.gov/parents/heatstroke.htm
http://usatoday30.usatoday.com/news/nation/census/2009-02-25-families-kidshome_N.htm
http://www.kidsandcars.org/userfiles/dangers/heat-stroke-fact-sheet.pdf
http://www.ibisworld.com/industry/default.aspx?indid=1618
http://www.autousp.com/how-many-cars-does-a-family-own-on-average.html
http://www.ibisworld.com/industry/default.aspx?indid=1618
Back-Up
Slides
Z-Cloud is dedicated to assuring a safe
environment for your loved ones and you
with the use of top notch software
technology.
Founded by Jessica Romero through her passion
for technology and safety in 2014.
Research has been developing since 2014.
Currently, in the process of creating and drafting
schematics for dock system placed on the dash
of the car.
Writing and coding microchips for seatbelt
buckles.
Filing design patent.
Looking for optimistic investors.
“Since my daughter’s death in 2008, not a day
(or maybe even an hour) has gone by that I
haven’t thought of her or her death. The
pain of missing Jenna is always there, and
it’s taken me a long time to feel like I could
write a public account of what happened.”
Push-Pull
Consumers
Retailers
•Technical Risk
–High risk
–Concept is novel put relatively easy to replicate
–Trying to reduce risk by implying legislation
•Market Risk
–Market is relatively populated but no outstanding product
•Cost Structure
–Early on will attempt to sustain minimum variable and fixed costs
•Financial Risks
–Dependent on sales and length of loans
•Operations Risks
–Disclosure that not responsible for deaths and legal liabilities
–Commitment to company may change as monetary value increases, some
partners may want to sell while others may want to continue with company
http://www.oscarmail.net/dfw
freeways/aerial/downtown/20
a_downtown_dallas_2005-043_ADJ_900.jpg
http://fc08.deviantart.net/fs71/f/
2011/051/f/e/inside_the_car_by_3
d_tiagoliveira-d39zikk.jpg
Step 1
Step 2
Step 3
• Locate in
• Immediate
• Long Term:
Downtown
Objective:
Dallas
• Advertise ZCloud &
IntelliSafe
• Have future
cars with our
system