UWE KLAUS BALD
GLOBAL E BUSINESS / E COMMERCE STARTUP MANAGEMENT
1212 MC CLELLAN DR. APT. 103|LOS ANGELES CA 90025
PH O N E (+1 661. 8573451) | E- MAIL UW EBALD @G MX .D E
Summary
Entrepreneurial, innovative and result-oriented strategic thinker and business leader with global business development, implementation,
transformation and management experience servicing Fortune 100 companies. Known for effective communication and motivation skills
in working with diverse multicultural interdisciplinary teams. Acknowledged for technical acumen combined with strong analytical skills,
creating successful and creative outcomes in complex situations and broad industry and functional expertise.
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Startup and interim management in Asia, Europe and the Americas
e-Commerce / Electronic Software Distribution (ESD) (B2B/B2C)
Platforms: hybris, Microsoft Commerce Server, SAP Internet Sales
Global Business and Service Development / Solution Design
Development methodologies: Scrum, Spiral, XP, Waterfall
Customer engagement methodologies: Miller Heiman
Strategic Business and Service Development / Solution Design
Organizational Development and Creative Team Leadership
Business Transformation and Turnaround Management
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Digital Marketing
Global Customer Service (CRM)
Global Supply Chain Management / Order Management (ERP)
Global Trade and Customs Compliance
Global Payment Services
Global Key Account and Relationship Management
Languages: English, German, Spanish, Italian
Industries: IT, games, tourism, finance, insurance, automotive,
fashion lifestyle
HERMES NEXTEC LLC (Otto Group)
CEO
VICE PRESIDENT INTERNATIONAL BUSINESS DEVELOPMENT
Services,
Valencia, CA
(6/09 to Present)
ARVATO AG (A BERTELSMANN COMPANY),
Arvato Digital
2/01 to Present
With more than 270 subsidiaries worldwide, Arvato AG is one of the biggest internationally networked media and communication services
providers. In fiscal year 2011, the group of companies that is part of Bertelsmann AG generated sales of € 4.6 bn.
DIRECTOR e-COMMERCE,
Arvato Digital Services, Valencia, CA
(6/09 to Present)
Was given overall responsibility to develop and manage e commerce based integrated service solutions for
global clients. Overseeing technical implementation and integration teams, business teams including online
operations and online marketing and strategic product and service development. Created and partially executed
strategic roadmap to develop capabilities of leading global e-commerce solution provider. Service portfolio
including: Localized webstore implementation and operation, online marketing (traffic generation and conversion
optimization), global customer service, global payment services, global supply chain management. Offering
services in retailer and vendor models to B2B and B2C customers.
 Development of online channel end to end for largest phone company in Latin America. Project included
Mexico, Argentina, Colombia, Brazil, Chile, Peru, Venezuela, Uruguay Ecuador, Nicaragua, Costa Rica,
Panama, El Salvador and Guatemala, Concept included online marketplace for all lines of business,
online marketing, payment processing and financial services, logistics management and customer
service.
Implementation of Software Publisher Branded stores Software downloads on eBay. Brands including
Intuit, Symantec and Adobe.
Reponsibility for online operations for Windows 8 Gobal E2E launch of windows 8
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Global Windows 8 launch End to End Application development and operations, electronic software
distribution backup media fulfillment, Financial and Fraud Management, Tax and Freight Management
Customer Service, n23 currencies 37 languages 141 countries worldwide
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Increased P&L from $ 2.8MM to $ 13.4MM, by acquisition of new clients and new services with existing
clients
Responsible for several client project implementations based on various standard e-Commerce platform
implementations and arvato proprietary platform.
Development of digital distribution channels for 3 major US retailer.
Defined strategy roadmap and led implementation of global (local payment options) payment platform
covering most popular payment methods in 53 countries
Implemented global online trade compliance feature allowing pre determination of all taxes and duties
for flawless customs clearance process
Launched online marketing operations in North American market including usability, SEO, SEM, affiliate
marketing, retargeting, e mail marketing, display marketing viral/social media marketing and loyalty
programs. Activities increased sales by 44% on average.
Improved gross margin by 14% by replacing 3rd party software with proprietary development.
STARTUP INTERIM MANAGER,
Arvato Digital Services llc, Dallas, TX
(1/09 to 6/09)
Was asked to resume overall responsibility for startup of onshore customer service operations for of an online
bank start up. Oversaw all aspects of infrastructure setup (IT and facilities) and organizational development.
Recruitment and management of local management and financial services expert team and operations.
Total staff up to 123 FTE. Oversaw project budget of < $350K and operational P+L of < $7,5 MM.
 Met aggressive target of 4 weeks for operational readiness.
 Exceeded all EBIT and productivity goals within 2 months.
STARTUP AND INTERIM GENERAL MANAGER, Arvato Philippines Inc, Manila, Philippines
(9/08 to12/08)
Was assigned to startup arvato Philippines. Oversaw all aspects of the company and operational startup.
Mastered all aspects of legal and financial setup, infrastructure buildup, construction and start of operating
company within 2 months timeframe. Recruitment and management of local team.
Total staff up to 563 FTE. Oversaw project budget of < $2,0 MM and operational P+L of < $9,5 MM annualized.
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Exceeded business plan by breaking even within 2 months and outperforming incubation metric.
Establishing arvato in the Philippine business community and academia, creating a good image to
attract and maintain talent, promoting a zero attrition environment during the first 10 weeks of
operations.
STARTUP AND GENERAL MANAGER, Arvato de Mexico SA de CV, Monterrey, Mexico
(1/08 to 9/08)
Was promoted to lead arvato footprint expansion, establishing arvato services Mexico. Responsible for turnkey
setup from location scouting, construction, legal, finance, to interim operations management and business
development. Recruitment of local management and expert teams to support target industries: IT, tourism and
finance.
Total staff up to 286 FTE. Oversaw project budget of < $1,7 MM and operational P+L of < $4,2 MM annualized.
 Setup all aspects of infrastructure and start of operating company within 2 months timeframe
 Beat business plan by breaking even within 3 months and outperforming operational incubation metric.
 Development of rapid startup framework for subsequent market expansions.
 Acquisition of 2 additional clients with total revenue of $ 2,1MM.
 Negotiated 2 year payroll tax reduction with government of Nuevo Leon.
BUSINESS MANAGER, NORTH & LATIN AMERICA, Arvato Services Inc, Valencia, CA (7/03 to 12/07)
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Was asked to join the North American arvato organization to promote the strategic business and footprint
expansion supporting the transition from low margin transactional services to higher margin integrated service
models. Analyzed focus industries (IT, games, tourism and finance), required competencies and organizational
structure to offer integrated services for these key markets.
Simultaneously responsible for setup and strategic account management of the first integrated services account
of the arvato organization in the Americas. Managing staff of up to 132 FTE and P&L of > $16 million.
 Tripled revenue by acquisition of additional business streams, increasing volumes and developing and
implementing new services such as subscription based loyalty programs.
 Initiated a step by step transition from the traditional arvato service areas of purchasing, financial
services, supply chain management and customer service towards e commerce, digital content
distribution, campaign management, social media, BPO and sales and retention.
BUSINESS TRANSFORMATION MANAGER, Arvato Services GmbH, Guetersloh, Germany (2/01 to 6/03)
Was given overall responsibility for reengineering and transformation of the business unit (banks and insurance)
from traditional physical distribution and pick and pack services to digital services, BPO and e commerce
solutions. Created strategic business plan and successfully headed the first projects in the area of e commerce
and traditional logistic for Arvato Services. Responsible for project budgets < $500,000. Managed P+L of $6 MM
and acted as business manager for the run business for all insurance industry clients.
 Responsible for market analysis and development of service portfolio for digital services.
Previous work experience:
GEDYS Internet Products AG 09/1999-01/2001
Carnival Cruise Lines
11/1998-08/1999
RE/MAX Germany
03/1997-10/1998
Robert Bosch SA
02/1995-08/1995
Mannesmann-Rexroth AG
10/1993-03/1994
Ragazzi Tours
07/1994-01/1997
Cologne, Germany
Miami, USA
Munich, Germany
Madrid, Spain
Lohr am Main, Germany
Italy, France, Switzerland
Corporate Account Manager
Marketing Project Manager
Marketing Manager
Assistant Marketing Manager/Intern
Assistant Controller/Intern
Head of destination
Education
OTTO FRIEDRICH UNIVERSITY, Bamberg, Germany
 Master of Science (MSc) in e commerce / business information systems (pending thesis)
UNIVERSITY OF APPLIED SCIENCE, Wuerzburg, Germany
UNIVERSIDAD COMPLUTENSE DE MADRID, Madrid, Spain
 Master of Business Administration (Diplom Betriebswirt) in marketing, media and information technology
management, 1997
 French, Italian and Spanish language certificates 1997
TECHNOLOGICO DE MONTERRY, Mexico
 Business Spanish (2008)
UNIVERSITY ESSEN, Essen, Germany
 mySAP CRM (TCRM20, 2009), SAP R/3 Customizing (2007), SAP/R3 (TERP10, 2006)
ARVATO UNIVERSITY (various locations)
 Excellence Center Management Training (2011/2012)
 Management Development Program A (2002/2003)
BERTELSMANN UNIVERSITY, New York City, New York
 Management Development Program (2004/2005)
COPC, Naples, Florida
 Registered Coordinator (2006)
MILLER HEIMAN, Los Angeles, California (2005); Cologne, Germany (2000)
 Strategic Selling
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Was given overall responsibility to develop and manage integrated End-to-End E-Commerce solutions
for global clients.
Full P&L responsibility for:
- Engineering. Implementation and integration teams for eCommerce practice
- Business teams including online operations and online marketing for North and South American online
operations and
- Strategic product and service development.
Created and executed strategic roadmap for arvato to develop capabilities of leading global ECommerce solution provider. Service portfolio including: Localized marketplace implementation and
operation, online marketing (traffic generation and conversion, usability optimization), global customer
service, global payment services and global supply chain management.
Offering services in retailer and vendor models to B2B and B2C customers.
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Project lead for consulting project for development of online channel largest phone company in
Latin America. Project scope included online operations for all lines of business for 14 Latin
American markets:
Mexico, Argentina, Colombia, Brazil, Chile, Peru, Venezuela, Uruguay Ecuador, Nicaragua, Costa
Rica, Panama, El Salvador and Guatemala
- Business owner for implementation of software publisher branded stores for Intuit, Symantec and
Adobe on eBay.
- Business owner for online operations for the Microsoft Windows 8 launch for North and South
America.
- Business integration and operations for several online channels in the cosmetics and video games
industry.
- Close collaboration with other regional teams for to guarantee global operational excellence
- Managed and developed staff of up to 32 FTE
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Proven track record in building and managing high performing Latin American teams with a modern,
open, cooperative and adaptive management style.
On the ground project and or operations experience in:
Latin America: Mexico, Brazil, Colombia, Argentina, Chile, Ecuador, Panama, Peru
North America: USA, Canada
Europe: Germany, France, UK, Ireland, Spain, Netherlands, Belgium, Austria, Italy
Asia: China, Philippines, Singapore, Japan
Nominated several times for incentive events and trainings for excellent and outstanding performers of
arvato AG and Bertelsmann AG.
Active participation in global networking, E-Commerce, online marketing and trade organizations
Key resource in developing arvato to a leading global E-Commerce service provider
Successfully implemented the first (2001) and largest* (2012) E-Commerce solution for arvato services.
*Implementation and operation of global localized E-Commerce solutions for up to 23 currencies, 37
languages and 141 countries worldwide.
Contribution to several projects regarding the arvato eBay global strategic partnership
Responsible for the commercial side of the of cross media start up C2C platform being x and seeing x