MKT501 Quiz 2
The label on a soft drink can be read “cool and refreshing” for what reason these words
are used?
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirement
------------Product planners need to think about products and services on three levels.
Each level adds more customer value. The most basic level is the, which addresses the
question, (What is the buyer really buying?
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Critical path analysis is useful at which stage of the product development Process?
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
A firm is developing a new product and has placed the advertisement of the product. The
firm is at which stage of the new product development process?
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
Which one of the following tend to market high end goods and services and are able to
use a premium pricing strategy in a specific market segment.
Select correct option:
Followers
Challengers
Leaders
Nichers
Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Select correct option:
Introduction
Growth
Maturity
Decline
Which of the following is a strategic planning method that some organizations use to
make flexible long-term plans?
Select correct option:
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
The purchase of which of the following items is least likely to be affected by
demographic factors?
Select correct option:
Car
Furniture
Computer
Sugar
Identify the commercialization decision which involves decisions regarding launch of
product in single or multiple localities?
Select correct option:
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
The consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort are
called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products
Which stage in the PLC normally lasts longer and Poses strong challenges to the
marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline
Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and --------
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
When a firm attempts to increase sales during the maturity stage of the PLC by changing
one or more marketing mix elements, it is --------
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Identify the products that the customer usually buys frequently and with a minimum of
comparison and buying effort.
Select correct option:
Specialty
Convenience
Unsought
Augmented
Which of the following represent the companies which prefer to follow rather than
challenge?
Select correct option:
Market challenger
Market follower
Market Nicher
Market leader
Which of the following market dominance strategy involves less risk of competitive
attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers
Which of the following explains the description of the product?
Select correct option:
Brand
Container
Labeling
Packaging
Which of the following is the period when sales become very low and profits drop?
Select correct option:
Introduction
Growth
Maturity
Decline

Quiz#02
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
Identify the commercialization decision which involves decisions regarding launch of
product in single or multiple localities?
Select correct option:
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion
Which of the following has a quick response towards a new product?
Select correct option:
Early majority
Early adopters
Late majority
Laggards
Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Select correct option:
Line extension
Co- branding
Brand extension
Multi branding
Which of the following is NOT an external source of idea generation?
Select correct option:
Top management
Competitors
Suppliers
Customers
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an
example of:
Select correct option:
Functional discount
Seasonal discount
Quantity discount
Cash discount
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Aggressive selling is a characteristic of which of the following concept of marketing?
Select correct option:
Production concept
Marketing concept
Selling concept
Product concept
Identify the type of packaging for ice creams.
Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging
Which of the following is NOT a technique of measuring customer satisfaction and
monitoring customer's complaint?
Select correct option:
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Which of the following takes place at retailer's end?
Select correct option:
Promotion
Placing
Pricing
Exchange
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
In which of the following company introduces new brand names under the same product
category?
Select correct option:
Multi bands
Brand extension
Line extension
New brands
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Which of the following is NOT a purpose of discounts?
Select correct option:
Increase long term sales
Reward valuable customers
Move out-of-date stock
Increase short-term sales
In which of the following marketing strategy companies develop the brand name, brand
image and product portfolio
analysis?
Select correct option:
Product
Pricing
Promotion
Distribution
Which of the following method is mostly used in the retailing?
Select correct option:
Courier service
Online shops
Self-service
Counter-service
Which of the following firms’ emphasis on product's benefits to the customers rather than
on product attributes.
Select correct option:
Product oriented
Market oriented
Sales oriented
Production oriented