Prepared by:
Ma. Nerizza Bufi,
Marlon Cordova &
Mary Grace Ellen Fernandez
BUSINESS PLAN
EXECUTIVE SUMMARY
Today baking is no longer a leisure pursuit. More and more
home bakers have transformed this hobby in a profitable enterprise.
If in the past homemade goodies were only in demand in during the
holidays.
The company comes up with the idea to put up a pastry
shop named “HEAVENDILOCKS Brownies4u” that not only satisfy
one’s sweet craving but also to offer a healthy and nutritious
brownies for everyone.
While other businesses mainly offer either liquids or solids
in their menu, “HEAVENDILOCS Brownies4u” will provide its
strategy market with what is called “compact food” – one that buyers
can take with them and consume only by one hand.
As a whole, “HEAVENDILOCKS Brownies4u” will be build
up for those who uses a short time for eating and for anyone who
loves brownies. It will be soon a great success in the line of pastries
and sweets, and someday, brownies will become part of season’s
greetings aside from cakes and cookies.
PERSONAL DETAILS
I. Authors
Mary Grace Ellen Fernandez
She was born in Rizal on the 13th day of September 1995. She is
now a fourth year student at Manuel I. Santos Memorial National High
School. She is a good planner and this ability can be her way to success in
the world of business. Although she is a shy-type person, it will not be a
barrier for her in reaching goals.
Marlon Cordova
He was born on the 1st day of October 1995. He is studying at
Manuel I. Santos Memorial National High School and now a fourth year
student. He is a good leader and leadership is one of the characteristics of
a good entrepreneur. He is able to direct, guide, influence and affect
people. This way, HEAVENDILOCKS problems can be overcome with
ease.
Maria Nerizza Bufi
She was born on the 31st day of May 1996 in Quezon City.
She is a fourth year student at Manuel I. Santos Memorial National
High School. She wants to enter the world of business because she
wants to earn money. She always understand the values of money
and careful about finances.
II. Advisor.
Ms. Bernadeth Bautista
She is known for her ability in using, in repairing and
assessing computers. She is a teacher of ICT subject at Manuel I.
Santos Memorial National High School since 2006. She is also a
mentor in step skills particularly in the business planning category.
OVERVIEW OF THE BUSINESS
I.
HEAVENDILOCKS Brownies4u
II. Business Model
HEAVENDILOCKS is a place where you can enjoy heavenly
tasting brownies that will surely tickle the customers’ taste buds
and make them want more. Customers will be healthy in no time
because like no other pastries, our brownies are made fit to their
health conscious diet. You will never want to despise sweets
anymore.
III. Mission:
To make healthy and nutritious yet delicious brownies that
will be a replacement for junk foods. And to offer foods that can be
eaten anywhere, anytime and even in the most hectic schedule of
the buyers.
IV. Vision:
HEAVENDILOCKS is endowing the quality taste of delicious
brownies that will promote healthy eating and the brownies will
soon to be a part of season’s greetings that are best for pasalubong,
parties, gift and giveaways, occasions and special celebrations.
BUSINESS PLAN
I.
The Problem/Need.
Nowadays, people are getting addicted to junk foods.
HEAVENDILOCKS will be serving nutritious brownies to
maintain the healthy lifestyle of students and teachers. It is
important to have a healthy lifestyle to prevent a person getting
ill. And our health will be at a good level since it is our treasure.
To ensure our health, HEAVENDILOCKS will serve
brownies made from premium and fresh ingredients. Aside from
being nutritious, it will also guarantee to customers that workers
will be observing cleanliness while working. It will have a
different varieties of flavors each day and different choices of
toppings as well.
II. Vision, Mission and Values.
Vision:
HEAVENDILOCKS is endowing the quality taste of delicious
brownies that will promote healthy eating and the brownies will
soon to be a part of season’s greetings that are best for pasalubong,
parties, gift and giveaways, occasions and special celebrations.
Mission:
To make healthy and nutritious yet delicious brownies that will
be a replacement for junk foods. And to offer foods that can be eaten
anywhere, anytime and even in the most hectic schedule of the
buyers
Values:
HEAVENDILOCKS is set up in a belief that its brownies are
made not only to satisfy one’s sweet cravings but also to sustain
them nutritious foods.
III.
Marketing Plan.
Research and Analysis
HEAVENDILOCKS Brownies4u shop will be built in a
school campus. It will be serving the students and teachers at the
same time. Nowadays, it is almost impossible to find nutritious
foods because junk foods and street foods which are unhealthy
have conquered the local markets, but if ever heavenly brownies
will be implemented it will be one of those few shops that offers
nutritious and yet delicious brownies.
Marketing Plan
Some of the students have encountered times when they
have to skip snack time just to finish what they are doing, so the
company had the idea of having vendors roam around the campus
during break time, so students can buy from them without getting
out of the classroom. They can also leave orders at the cashier and
it will be delivered by a worker of HEAVENDILOCKS at their
recess. The shop will be open at 7 o’clock in the morning up to
4:30 in the afternoon.
The company is going to post posters and give pamphlets to
students and teachers to advertise that a new and good pastry
shop will be soon operating on their campus.
IV.
Production/Technical Plan.
A. Detailed descriptions of products and services.
Brownies comes in all guises – with nuts, butterscotch, swirled
with cream cheese, shot through with mint or fruit filling, sprinkled
with chips, spiked with espresso or boozed or just plain chocolate in a
million of variations. But the most important is the texture.
HEAVENDILOCKS will be serving brownies that shot through
with fruit fillings and sprinkled with special toppings. It will offer
scheduled fruit filling every weekdays: for Monday: Mango, for
Tuesday: Pineapple, for Wednesday: Apple, for Thursday: Yam, and
for Friday is Coconut. The texture of the offering brownies is moist
and chewy. And the customers have variety of choices for the
toppings: sprinkle, marshmallows, chocolate chips, cheese, nips, and
peanuts without additional payment.
B. Operating Strategies.
HEAVENDILOCKS Brownies4u must have enough baking
tools and equipments with all the ingredients needed in making its
products.
The needed tools and equipments must be provided by each of
the owners.
BASIC BAKING TOOLS NEEDED
INGREDIENTS
FOR BROWNIES
FOR ICING

Oven

Butter

Butter

Saucepan

Sugar

Cocoa

Mixing Spoon

Large Eggs

Vanilla

Mixer/Beater

Vanilla Extract

Sugar

Cutting Tools

All purpose flour

Milk

Mixing Bowls

Baking Powder

Unsweetened Chocolate

Peanuts

Fruit Juice

Marshmallows
FRUIT FILLINGS

Sprinkler

Mango Cashew Paste

Chips

Drained Pineapple

Cheese

Peeled, Cored and Slice apples

Nips

Coconut Strands

Peeled and Shredded Yam
FOR TOPPINGS
The Company is going to keenly watch their competitors how
they make their product improved. And after that they will have to make
better products to gain their customers back.
C. Critical Risk.
HEAVENDILOCKS has its own competitors and one of it is
Julie’s Bakeshop, where its products are purchased in the school
canteen. It will be a different from its competitor because it will
offer brownies with a variety of fillings that can satisfy the
customer’s sweet cravings without getting rid of eating right.
V. Organizational/Management Plan.
As a flow HEAVENDILOCKS will be owned by a High School
Students named Maria Nerizza Bufi, Marlon Cordova and Mary
Grace Ellen Fernandez. They are looking forward of having
investors to improve the business.
In a business it is important for the owner to have their own
responsibilities in managing the business. The owners have decided
to share task and work to maintain their business.
It will hire two employees at the counter; a delivery boy and
one of their parents; to be the baker at morning. Once
HEAVENDILOCKS had those employees it is able to make more
income and they can help in maintaining a good name and products
for its future customer.
VI. Operational Plan.
HEAVENDILOCKS will be implemented inside the school
canteen but farther than the products of Julie’s Bakeshop for the
student to notice it easy.
Marlon will be the store dealer who will give service for the
students and teachers who would like to order; Ma. Nerizza will be the
store leader, she will be the one to check the transactions if it’s good or
not, and at the same time she will be delivering the ordered brownies.
Mary Grace Ellen will be the store accountant treasurer; she will
compute and interpret matters related to money. In unison the three
owners will be the afternoon session chefs.
And for the morning session it will hire a delivery boy who will be
assigned to deliver the ordered brownies to the customers; two other
employees, who will be at a counter during break time of the students
and teachers who will also be the cleaners while there is no customer
and who will be the guards as well to make sure that the customers
and the shop itself is safe; and Nerizza’s mother will be the baker for
the morning session and she will be the one to inspect if the employees
are doing their job.
SUSTAINABILITY
I. Financial Plan
To be able to start this business, the company must have at
least Php. 7,000 per week.
Php. 3,000 – Ingredients
Php. 1,250 – Salary
Php. 1,500 – Facilities ( Bills and Location )
Php. 250.00 – transportations
Php. 1,000 – other expenses
Php. 7,000 – Total
HEAVENDILOCKS will make 200 pieces of brownies per
day and each day brownies will cost Php. 7.50. In each brownie it
will have a profit of Php. 0.50 and every week it will have Php.
500 income. And within the first 2 years of the business,
investment should be returned to the owners and there must be a
profit on it.
HEAVENDILOCKS will have a raffle draw to get the
required capital. The future owners will sell tickets worth
Php.2.00 each, that raffle draw will be occur in the opening day
of the business and the winner will receive a special brownies
made by the owners.
II. Social Impact.
The owners have thought of ways to solve the lack of
money. That is the reason why they want to build
HEAVENDILOCKS.
The owners may be role models to their fellow students, to
build their own business that can help in their financial needs.
ADDENDUM