A Forth Valley Wide
Smoking Cessation Service
powered by a
Social Enterprise (or Not-for-Profit Organisation)
Presented by
Neil McLean
April 2004
Having a “No smoking” area in a
Restaurant is like having a …..
“No Urination” section in a
swimming pool…..
Topics

Smoking numbers for Forth Valley

QuitSave – service areas

Partnership Approach

Personal Background

Strengths of this approach

Next Steps

Issues and Questions
Statistical Breakdown of Targets
Population of Forth
Valley:that means:282,000
Annually
Current Prevalence
33%
10,000
people
at 20% success
rate
Actual
Number
of Smokers:
93,060
Target Prevalence by 2010
29%
20,000
people
at 10% success
rate
Actual
Number
of Smokers
81,780
Must
pass through some11,280
Number required
to Quit
form of cessation service to achieve
Best Practice success2010
ratestarget.
20%
Required Throughput of service
56,400
Source: Sally Haw, Health Scotland
Some other Statistics:

Success Rates by Method:
N.B. - success is defined as a 6 month abstinence with CO monitoring to confirm

By yourself:
2%

With GP guidance / intervention
add 3%

With N.R.T.
Add 10%

Specialised group Therapy
Add 10%

Overall Best Practice:

Drop in Clinics:
Approx: 20%
27%
Source: Sally Haw, Health Scotland
QuitSave: A Not-For-Profit Organisation
The proposed service: QuitSave

seeks to provide a partnership arrangement between a Not For Profit
organisation and existing statutory bodies across Forth Valley combined
with sponsorship by the private sector companies who have responsible
social attitudes. Using evidence-based approaches QuitSave will aim for
best practice in a variety of client focussed environments.
QuitSave Ethos:

We believe that stopping smoking is a liberating and empowering experience. As a
Not-For-Profit Organisation, our aim is to maximise opportunities for smokers of all
socio economic groups to conquer their addiction and sustain a smoke free life. We
wish to support the expansion of community-based services by income generated
from the corporate and commercial arms of QuitSave.
We will maximise the
potential of partnerships being guided by the Tobacco Action Group’s strategy for a
smoke free Forth Valley.
QuitSave proposed Structure:
1. Community based Services: •
•
•
•
Investment!
Free at point of delivery
Delivered in the community
setting
Based on drop-in clinic
model
Train the trainer – empower
new services by motivated
and able ex-smokers
Investment!
3. Commercial Services
•
•
•
Sessions run for paying
individuals
Weekend workshops / seminars
Specialist materials for sale
2.
Corporate Services:
•
•
Smoking policy assistance
Cessation services delivered in
the workplace
Saving club
Underpinned by SHAW
•
•
Forth Valley Operational Services
Pharmacy Based
Services
QuitSave Community
Acute Care
Health Promotion
Forth Valley Unified Smoking
Cessation Service
QuitSave Corporate
Drop-In Clinics
QuitSave Commercial
GP Based Services
Partnership Approach

Forth Valley Substance Action Team (SAT) are a multi-agency partnership
established to implement and respond to national strategy on drugs, alcohol and
tobacco and volatile substances.

ASH Scotland is the leading voluntary organisation campaigning for effective
tobacco control legislation. For 30 years, ASH Scotland has played a key role in
raising awareness about tobacco use and its harmful effects.

The STCA is a multi-disciplinary, multi-sectoral body of over 120 organisations
concerned with the impact of tobacco on Scotland and its people

Partnership Action on Tobacco and Health (PATH) is an initiative that aims to
increase the number of people that successfully stop smoking in Scotland.

Scotland's Health at Work is a national award scheme (Bronze, Silver and Gold
Awards), which rewards employers who demonstrate commitment to improving the
health and ultimately the performance of their workforce.
Partnership Approach (cont’d)

Royal Bank of Scotland (to be confirmed) to provide virtual
saving facility for all QuitSave members. Virtual saving
accounts.

E-Learning organisation specializing in creating innovative
materials for people to learn things remotely.

Technology provider to provide single database access in line
with PATH standards on data collection plus web hosting.
has large area set up to promote and help the creation
and support of Social Enterprise organisations.

Stirling University Research & Enterprise have accepted
QuitSave as a startup and is offering ‘Incubator’ services.
Professional Background

Smoker with 15 years experience! 3 failed attempts then now…

Graduated in 1988 with Business Degree

Joined Electronic Data Systems in 1988

Joined Specialist IT Consultancy Firm in 1992

Set up Candea Enterprises in 1996 - www.candea.co.uk

Reached £1.5 Million annual turnover

20 full time employees plus contract staff

Outsourced functions not on core base – e.g. HR & Marketing

Integration partner of American Express for B2B

Member of the Institute of Directors

Sold Interest in Company last year to embark on change in career.
Current Situation

MBA Student at Stirling University – half time basis

Completing business plan for Not for Profit Quit & Save Club due to be
submitted for academic review on Friday

Team of 4 people actively engaged: (2 man months of effort to date)

Marketing background (MBA student)

Finance & Accounting (MBA student – Financial Systems
Consultant)

Commercial background (MBA student: Neil McLean)

General management background (MBA student – Oil industry).

Member of Forth Valley TAG

Voluntary work completed for Stirling Carers Centre – part of Princess
Royal Trust. (Possible model for Nor for Profit business / charity status)
MBA – New Venture Management
Table of Contents of Academic Work:
1.
2.
3.
4.
Executive Summary

Objectives

Mission

Keys to success
Company Summary

Company Ownership

Company locations and facilities
Products and Services

Product and service Description

Competitive comparison

Sales Literature

Sourcing & Fulfillment

Technology

Future Products and Services
Market Analysis Summary
1.
Market Segmentation
2.
Target Market Segment Strategy
3.
Market Needs
4.
Industry Analysis – Participants & delivery of service
5.
Competition and buying patterns
MBA – New Venture Management
Table of Contents of Academic Work:
5.
6.
7.
8.
Stategy and Implementaiton Summary

Stakeholder Analysis

General Strategy

Competitive Edge

Marketing Strategy

Sales Strategy
Web Plan Summary

Web site Purposes & Objectives

Development Requirements

Future Goals
Management Organisation

Organisational Structure

Management Team & Team gaps

Personnel Plan
Financial Plan
1.
Important Assumptions & Key Financial Indicators
2.
Break-Even Analysis & projected Profit and Loss
3.
Projected Cash Flow – 3 years
Summary features of this approach

Time of Opportunity

Increasing evidence and clear national guidance, combined with a shift in
public attitude towards smoking.

Credible business case developed with academic rigour.

Combining commercial principles with evidence based approach.

Partnerships across –

Statutory bodies

Community

Commercial organisations – with sponsorship increasing investment
available.

Flexible, nimble organisation able to quickly adapt to and incorporate best practice,
as information and opportunity becomes available.

Opportunity for organic community based growth.

The full potential of IT will be exploited to reduce administration and increase
program reach.
In Conclusion:
For discussion
Strengths:
Weaknesses:
Opportunities
Threats:
The Way Forward……