Cultural
Intelligence Analysis
Conceptual Model
15 January 2013
Instructor: Diane Chido
Institute for Intelligence Studies
at Mercyhurst University
Cultural Intelligence Analysis
What is culture?
According to the U.S. Army’s TRADOC
Culture Center:
A “perfect” learned adaptation
to the physical and social environment,
including Values, Beliefs, Behaviors,
and Norms (VBBN)
Institute for Intelligence Studies
at Mercyhurst University
Cultural Intelligence Analysis
What is intelligence?
According to IIS at MU:
• A process
• Focused externally
• Designed to reduce the level of
uncertainty
• For a decisionmaker
Institute for Intelligence Studies
at Mercyhurst University
Conceptual Modeling
What is Your Goal?
Deep, expert knowledge vs.
Effective analytic model
How rigid is your model?
How much expertise
does an expert really need?
Institute for Intelligence Studies
at Mercyhurst University
Sub-Saharan African Culture
Does this exist?
Institute for Intelligence Studies
at Mercyhurst University
Human Geography
Basic Elements
Ethnographic
Social
HTA
Economic
Cultural
Political
Institute for Intelligence Studies
at Mercyhurst University
Human Geography
Social Elements
Religion
Family
Nation
Ethnicity
Social
Gender
Age
Education
Health
Human Geography
Ethnographic Elements
Cushitic
Somali
Nilotic
Kalenjin
Swahili
Ethnographic
Bantu
Kikuyu
Kamba
Luhya
Luo
Human Geography
Cultural Dimensions Plus
Monochromatic
Polychromatic
Verbal
Relationship
to Time
Central Ideology
Internal
Locus of
Control
Cultural
External
Indulgent vs.
Restrained
Masculine vs.
Feminine
Nonverbal
Communication
Style
Power Distance
Index
Uncertainty
Avoidance Index
Individualistic
vs. Communal
Sources of
Honor/Status
Relation to
Foreigners
Uncertainty
Defense
Human Geography
Economic Elements
Standard of
Living
Rich/
Poor
Fundamentals
Prices
Urban/
Rural
Economic
Land
Ownership
Personal
Finance
Banking
Sharia
Bonds
GDP
Commodities
Mfg
Land Use
Herding
Street
Exchange
Crops
Hawala
Cash
OIL?
Food
Tourism
Mining
Human Geography
Political Elements
Courts
Democratic
Autocratic
Law
Style
Police
Corruption
Theocratic
Oligarchic
Military
Political
Federal
Locus of
Power
State
Civilian
Controlled
Village
Expectations
Municipal
Largely
Met
Largely
Unmet
Professional
(NCO cadre)
Equipped
and Paid
Applying the Model
Apply each aspect of
the Cultural Analysis
Model to
American Culture
Institute for Intelligence Studies
at Mercyhurst University
Human Geography: KENYA
(Purely Hypothetically) Weighted Elements
Ethnographic
Social
HTA
Cultural
Economic
Political
Institute for Intelligence Studies
at Mercyhurst University
•
•
•
ASSIGNMENT
Create a similar model for your assigned
country and prepare to present it in the
next class in no more than 5 minutes
You may use the Kenyan model and apply
the Analysis Elements to your own
country exactly as they are done here
You may also develop your own graphical
model to make the same representations
if you prefer, but the emphasis is on the
elements, not their presentation
Institute for Intelligence Studies
at Mercyhurst University
Questions?
Diane Chido
DChido@DCAnalytics.net
814-440-2490
www.DCAnalytics.net
Institute for Intelligence Studies
at Mercyhurst University