Beyond Speed-to-Market
Turning the Supply Chain
Into
The Demand Chain
AAFA Supply Chain Leadership Conference
Savannah, Georgia
March 22,2006
Beyond Speed-to-Market
Panel:
Fred Isenberg, New Generation Computing
Jim Sciabarrasi, New Balance
Barry Shapiro, Chicos
Jeff Streader, VF Corp
Moderator:
John Short
W John Short & Associates, LLC
Organizer:
Rick Horwitch, Bureau Veritas
Beyond Speed-to-Market
The Demand Driven Supply Chain
…combines
world class supply chains
with near-real-time consumer
demand information to create a
Virtual Vertical Company (VVC) that
delivers world class operating
performance in order to produce
industry leading financial results
Beyond Speed-to-Market
…..though US supply chains became
significantly faster and cheaper
between 1980 and 2000, product
markdowns owing to excess
inventory jumped from 10% to 30%
of total units sold – while customer
satisfaction with product availability
plummeted…..
Hau L. Lee, Co-Director
Stanford Global Supply Chain Forum
Harvard Business Review – October 2004
Beyond Speed-to-Market
Global Logistics & Supply Chain
Magazine’s annual ranking of the 25
top US companies in Supply Chain
management based on operating
and financial performance included
only one apparel or footwear
company:
Nike
Beyond Speed-to-Market
Panel Challenge
What are the collaboration and
communication strategies being
developed and technologies being
implemented to combine PDM, PLM,
sourcing, logistics and consumer
demand information to create a
Demand Driven Supply Chain